The Best 2022 Halloween Giveaway Ideas for Social Media

Posted in: Applications,Ideas for your websiteLast update: 17/10/22

Every year, millions of people celebrate Halloween, dressing up in scary costumes and getting their houses looking all spooky. Make sure you don’t miss out on all the fun by generating views and engagement for your brand’s social media accounts. In this article, we take a look at the most popular and effective Halloween giveaway ideas.

Why run a Halloween giveaway on social media?

A quick Halloween giveaway on social media is fun for your followers – but what’s in it for you?

Most people now research, review, and recommend purchases online. In fact, social media is one of the most effective tools for generating sales leads! So your online presence is vitally important. But as social media algorithms get smarter, the trick isn’t just increasing your follower count – you need to create meaningful engagement and interactions, too. And this is where Halloween social media giveaways come into play.

We know that social media users love rewards. Creating a link between your brand and Halloween will bring about engagement, interactions, and visibility on Facebook, Instagram, and/or Twitter.

Here are our favorite Halloween giveaway ideas for social media that will activate your audience and drive sales… without breaking the bank. Take a look!

Creative Halloween giveaway ideas for Facebook

Facebook continues to be the social network with the biggest global reach. So perhaps it’s not surprising that Halloween Facebook giveaways are popular and effective!

Start with a simple Facebook comment giveaway for your Halloween raffle and ask your audience to enter your Halloween giveaway by commenting on the promotional post. Take a look at the first example from Sign Up Genius. They asked Facebook users to enter the Halloween giveaway by naming their favorite Halloween candy in the comment section.

facebook halloween giveaway idea from Sign Up Genius.

Ask your followers to comment with their ideas, opinions, or answers to open-ended questions, which encourage real conversations and as a result, boost engagement. Then you can run a random prize draw for everyone who participates, like in the following example of a Facebook Halloween giveaway from Redring at Home.

halloween giveaway ideas: Example of a Halloween giveaway on social media: this Facebook post shows a bundle of Halloween goodies from Lush.

Although the brand didn’t have a direct connection with Halloween, they teamed up with cosmetics brand Lush to offer some spooky treats. And they chose a competition question that tested their followers’ expertise in scary films – the Halloween classic!

Teaming up with another brand to run a Halloween giveaway can be a great way to boost your brand! It’s a perfect way to grow off of each other’s audience and reach new customers. Two organizing brands can offer a more attractive prize to attract even more participants!

Here’s another idea for a Halloween raffle on social media – and you can collect user-generated content at the same time. Instead of commenting with text, ask your followers to share Halloween photos in the comments.

halloween giveaway ideas: papa john's example

We like this fun example from a pizza chain. They joined in the party with a Halloween costume contest. Followers had the chance to win a free meal – and the brand kicked off the competition with a human-sized pizza outfit. It was a witty way to showcase their brand and boost engagement at the same time.

Here’s another Halloween giveaway idea for Facebook. If you’re not looking to convert followers into leads you can launch a quiz-style Halloween giveaway the way Cooking Diary did. They asked participants to guess where the “odd pumpkin” was. It generated competency, boosted engagement, and reinforced brand recall.

facebook halloween giveaway ideas

Have you found your favorite Halloween giveaway idea already? You can use our Facebook Halloween giveaway template to launch your own comment-to-win promotion in seconds!

Halloween giveaway ideas for Instagram: generate engagement with comment contests

Comment contests and competitions are extremely popular on Instagram. With its focus on visual content, Instagram is the perfect channel for a hair-raising Halloween giveaway.

Unlike on Facebook, you can encourage your followers to follow your page and tag their friends. So a Halloween Instagram giveaway is a powerful method of reaching new people and making your posts more visible. Just don’t overdo it! We recommend setting a limit of 3-5 tags per follower so that your giveaway doesn’t get taken over by spam.

Halloween giveaway ideas: Example of a Halloween giveaway on social media: this INstagram post shows a prize pack of sports equipment decorated with Halloween colors and symbols.

Here’s a great example of how to clearly show off the prizes involved in your Halloween giveaway. Once again, the brand in question didn’t have a direct connection to Halloween. But they dressed up this bundle of prizes with some Halloween décor. Then followers were asked to comment and tag two friends. These requirements not only grew the brand’s following but also improved its social media presence.

Do you need more Halloween giveaway ideas? No problem, here comes another one! The next example shows you how an influencer teamed up with two other brands to run an Instagram Halloween giveaway. The requirements were super easy, as participants were only asked to follow the organizing account and tag friends and family.

It was a great way to increase the social media following of both brands and improve product awareness.

Use our free Instagram Halloween giveaway template to create an instant comment-based giveaway.

Halloween giveaway ideas for Twitter

Twitter giveaways offer the most flexibility for your giveaways. You can ask followers to retweet, reply, follow, or mention your brand. Let’s take a look at some Halloween giveaway ideas that might help you get started with your promotion.

halloween giveaway ideas. Example of a Halloween giveaway on social media: this brand is offering tickets to a Halloween show.

A college society ran a simple retweets giveaway. If followers shared the tweet on their timeline, they could win two free tickets to a Halloween show.

This giveaway had two effects; first, it rewarded active followers. Second, it spread the word about the event and encouraged more people to buy tickets.

Once your audience is comfortable with basic giveaways, you can move on to replies, mentions, and hashtags. Here’s an example of a more advanced Halloween giveaway idea for Twitter.

halloween giveaway ideas

In this case, the brand wanted to give away some cute Halloween cupcakes. In order to win, their followers had to respond to the giveaway with Halloween-themed photos.

They shared photos using the Halloween campaign hashtag, to make sure that all the competition entries could be collected together. And the replies included a @mention of the brand – resulting in free publicity online.

Collect sales leads with your Halloween social media giveaway

One thing is sure – comment giveaways on social media don’t generate new sales leads. However, there is a simple solution that can help you convert social media followers into sales leads. Sounds tempting?

All you have to do is launch a Halloween Entry Form Giveaway and encourage your followers to register their contact details for a chance to win freebies, product samples, product bundles, or shopping vouchers! Before we show you an example of a Halloween giveaway with a registration form, let us tell you one thing… Some users might not be keen to share their email address with your brand – but if you don’t ask for too much information (phone numbers are a big turn-off for us!) and offer an attractive prize in return, they’ll be more than happy to fill out your form and enter your Halloween giveaway!

halloween giveaway on social media to collect leads

Remember to share the Halloween giveaway link on your social media channels for better dissemination. Use organic posts, Stories, and Facebook Ads to reach more users and drive them to your giveaway. You can even share a link to your Halloween giveaway on your website – anonymous visitors won’t be anonymous anymore!

Tips for a successful Halloween giveaway on social media

Here’s some advice to make your Halloween giveaway on social media the best it can be:

  • Explain the contest clearly. Tell your followers exactly what they have to do! Every promotion should include terms and conditions, too. Use the Easypromos tool to share legal content, either in your giveaway post or in a follow-up post.
  • With that being said, make sure you follow social media rules. Facebook, Twitter, and Instagram are all cracking down on bad actors. If you ignore their platform rules, you risk having your account suspended. When you use the Easypromos apps, you can be confident that your giveaway is within the platform guidelines.
  • Make the most of the Halloween theme. Add photos, videos, and even emoji to make your giveaway post stand out.
  • Motivate participants with a prize. Choose something that suits your brand and the season. Remember, it should be in proportion to the contest! For example, if you want followers to share original photos or videos, make sure the prize is worth their while.

For even more ideas, case studies, and templates for a Halloween giveaway on social media, Halloween contest resources!

We hope you found at least one Halloween giveaway idea that you like! Don’t hesitate to contact our Support Team if you need help or assistance!

Kamila Palka

Kamila forms part of the Easypromos marketing team and holds a combined honors degree in Digital Media and Marketing, currently studying for a Master's Degree in Digital Marketing. Her tasks include everything that is content-related in English, including social media communications, new blog posts, product demos, and success cases. If she’s not working on a new content piece for Easypromos you will find her working out, skydiving, starting a new series, or spending time with her baby girl.

Publication date: 2018-08-30