Instagram Story Giveaway

Do you want your Instagram Stories to be the first ones to be displayed on your followers' feeds? Create an Instagram Story Giveaway to maximize engagement and visibility on Instagram. Choose from two dynamics available: organize a giveaway for users who reply to your Story or those who mention your brand on theirs. Both dynamics let you pick a random winner in an automized and transparent process demonstrated by a certificate of validity.



See other ways to run Instagram giveaways.

Instagram Story Giveaway

What kind of giveaways can you create on Instagram?

Story Replies Giveaway

Run a giveaway among the users who respond to a Story published on your Instagram profile during a certain period of time. You can also filter the replies that will be imported into the draw by the use of a particular hashtag.

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Story Mentions Giveaway

Run a giveaway among all the users who publish a Story on their Instagram profile and mention your brand during a certain period of time.

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Instagram Story Giveaway Main Features

  • Retrieve interactions up to seven days old

    Collect all the interactions made on your Stories during a specific period. Just with one click you can import interactions up to seven days old or choose to monitor interaction in real-time for up to seven days.

  • Real-time monitoring and auto-replies

    Use the app to monitor all replies and mentions in real time for up to seven days. You can also activate the auto-reply option; an automatic ‘thank you’ message will be sent to each participant that enters your giveaway.

  • Exclusion rules

    Apply participation requirements before selecting the winners. Exclude previous winners, black-listed users, etc. You can also apply a filter hashtag so that only those that used it can enter the giveaway.

  • Random winner selection with Certificate of Validity

    Easypromos generates and publishes a Certificate of Validity which demonstrates the winner selection process was 100% automatic, transparent, and random. This will help you avoid unnecessary messages and complaints from users unhappy with the giveaway result.

  • Manage winners and alternates

    You will be able to use a special page to publish the winners and manage prize delivery. Winners can use the ‘Claim Your Prize’ option to confirm their identity and provide all the information you need to deliver the prize.

  • Animated video for winner announcement

    Announce winners with an animated and customizable video and download it in a vertical or horizontal format. Create templates and save them for feature giveaways.

Instagram Story Giveaway is available in the following plans:

This product uses advanced features, therefore there is no free version available.

Available from Basic PRO Plan of $49USD/month.

VAT not included

Basic PRO

Users reply to the brand’s stories

Users mention the brand in their stories

VAT not included

Complete features

  • Intuitive, easy, and quick configuration
  • Automatically pick winners and alternates at random
  • Exclude or blacklist users
  • Filter comments by hashtags in replies
  • Filter participations by date - up to seven days
  • Exclude previous winners
  • Get a Certificate of Validity for your giveaway
  • Test Mode
  • Run multiple giveaways from the same Stories
  • Announce winners with a customized shareable web page More info
  • Show Mode video for winner announcements More info
  • Notify winners automatically
  • Verify winners and collect contact details with the Claim Your Prize feature More info
  • Manage disqualifications and alternate winners
  • Create and host terms and conditions More info
  • Export a list of users to an Excel file
  • Export a list of winners and contact details to an Excel file
  • Live chat support without bots

Instagram Story Giveaway Case Studies

  • Surfing Factory Case Study

    How to launch a new brand using Instagram Stories to reach the target audience.

    Agency: La E factoría

    Client: Surfing Factory

    Read complete case study
  • 03/04/2023

    How a local business boosted brand awareness and sales with Instagram Stories Giveaways

    Client: Bebang HaloHalo

    Read complete case study

Instagram Story Giveaway: Resources and help

  • Tutorial

    Follow this simple tutorial to pick winners from your Instagram Story Giveaway.

Instagram Story Giveaway Frequently Asked Questions

  • There are two ways to organize a giveaway on Instagram Stories: choose winners from among users that reply to your Story or those that mention your brand in a Story published on their public account. In both cases you have to:

    1. Prepare the giveaway announcement. Explain entry requirements, prizes, and until when users can participate. Highlight the fact that only public accounts can participate in Story giveaways with mentions.
    2. Once you announce the giveaway, use the Instagram Story Giveaway app to import all the replies and mentions so that you can choose a winner from among all participants. 
    3. Announce the winners and ask them to share all the necessary information to receive their prize. 

    Check out the tutorial for more information and tips. 

  • Yes, however, in this case, Instagram allows third-party tools to only access information about mentions. If a user publishes a Story with your brand’s mention and specified hashtag, the giveaway app will be able to only access the information about the mention. If you want users to use your hashtag, you can opt for the other Instagram Story Giveaway dynamic and ask participants to reply to your Story with a determined hashtag.

  • Yes! Thanks to the recent Instagram API update, it’s now possible to run automatic giveaways on Instagram Stories. An Instagram Story Giveaway normally lasts for 24 hours, however, it is possible to run such giveaways over a maximum of seven days. 

  • No. It’s impossible to collect contact information from Instagram Story Giveaway participants. If you want to convert your followers into leads opt for an Entry Form Giveaway and share it on Instagram and other social media channels. However, you will be able to collect contact details from the winner so that you can deliver the prize. 

  • Yes! The Instagram Story Giveaway app makes it possible to import messages or mentions made over a maximum period of seven days. It means that you can organize a Story giveaway and publish daily reminders for users to participate each day. It’s not possible to save the Story but the information about the user. 

  • Yes, you can organize a giveaway for users who mention your brand in their Story but bear in mind that only the users with public accounts will enter the giveaway. The Instagram Story Giveaway app monitors all mentions and runs a random giveaway among all participants.