05JAN2012

Tryp Hotels and Easypromos White Label

Posted in: Success cases

TRYP by Wyndham just opened its first hotel in New York, located in Times Square, and wanted to celebrate the occasion with their Facebook fans by offering a one week trip for two to the Big Apple with flights included and 2000USD to spend! Too bad Easypromos staff was not allowed to participate…

Easypromos Tryp Hotels

 

All the participants had to do in order to participate was to answer the question “What would you spend the 2000 USD on in New York?” and invite their friends to vote the entry, which created a great viral effect.

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21NOV2011

4 ideas for your Facebook Christmas campaigns
Easypromos Christmas

Posted in: Events,Ideas for your website

At Easypromos we would like to help you with your Christmas campaigns and add some great case studies to your library. The Christmas spirit is always a great source of inspiration for almost anything, including fan engagement. Based on the promotions Easypromos currently offers, we have several suggestions on how to best take advantage of the upcoming holidays and increase your Fan base and sales.

11NOV2011

New viral system of invitations in Easypromos

Posted in: Applications for facebook,Business news

Facebook is a social and dynamic platform that is continually adapting itself to new technologies and new user behavior. To this end Facebook constantly renews its tools to give users a better experience of the platform. At Easypromos we are also in a continual state of evolution, constantly adapting and renewing our product in response to the new possibilities and tools that Facebook offers us, enabling administrators to create better contests and promotions for their users.

Now we have added a new viral system for Easypromos and a more modern and flexible invitation management engine, which will allow administrators to:

  1. Generate more visibility for promotions and contests
  2. Take advantage of the viral capacity of the Like button
  3. Generate more relevant wall posts
  4. Increase the number of invitations per user
  5. Have access to more statistical information about the invitations
  6. Enhance the acceptance rates of permissions in Facebook

Read more »

25OCT2011

Share your Easypromos experience and get a free promo

Posted in: Ideas for your website

At Easypromos we have been investing all our efforts over the past 1.5 years to develop the best Facebook promotions application. We have been considering and incorporating the suggestions and feedback of hundreds of page administrators in order to keep Easypromos alive, flexible and constantly evolving. During those intense months we have seen over 23.000 promotions on Easypromos, a success only possible thanks to your support and loyalty.

After this journey and months of learning from you and sharing best practices about the Facebook promotions’ mechanism, we would like to understand your vision on Easypromos: how do you use it, which is the most successful promo you launched, what type of contests work best for you… Just share your Easypromos experience!

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17OCT2011

Types of promotions and contests on Facebook with Easypromos

Posted in: Applications

Stay updated! Visit our website to learn all the features.

In this post we present the different types of contests that our platform can enable you to create. For each of these we provide a brief description, an online demo for you to replicate the user’s experience, tutorials to help you set up the promotion more easily, a variety of case studies, and plenty of other material you will find useful. Also, bear in mind that many of these features can be combined or added on, such as the tool for randomly selecting the winner. Discover all the different types of promotions below:

Promotions with a direct prize and sweepstakes1. Promotions with a direct prize and sweepstakes
This type of promotion has the following structure: A landing in which the promotion is explained. An entry form in which the user fills his or her personal information and answers the questions set by the administrator. A page on which the user is thanked for his/her participation and invited to share the promotion with friends.

On filling in the entry form, the user can receive a prize directly or they can be entered into a draw. Easypromos provides a tool that allows you to select the winners of the promotion randomly, as well as alternative winners. In this way, the tool provides a certificate of validity for the sweepstakes that have been carried out randomly using the Easypromos platform.

View demo sweepstakes

 

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02OCT2011

New features and improvements in Easypromos – August/September 2011

Posted in: Business news

Stay updated! Visit our website to learn all the features.

Easypromos is firmly committed to offering Facebook page administrators the best tool for creating and managing promotions.

With this objective in mind, the Easypromos development team have been hard at work this August and September adapting Easypromos to the latest changes introduced by Facebook, while continuing the process of constant improvement that has come to characterise the application.

Easypromos New Features

 

We have collected these new features and improvements into the following 4 groups:

  1. Forced Facebook migration: authentication and secure HTTPS Oauth2.0
  2. Improvements in the control and management of votes
  3. Option of customization: total control of the CSS styles
  4. Improvements in application usability
  5. Printing of coupons

Here we present the features in each group.

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26SEP2011

How to increase your Facebook fans by 50.000 in 10 hours

Posted in: Applications for facebook,Success cases

As social media is constantly changing, so is the way businesses interact with their customers online. The Facebook fan page has become a very important channel to increase engagement and loyalty.  And let’s be honest, brands love showing off their number of fans. It has become the Klout score for businesses, together with the Twitter followers of course.

However Facebook is a lot more flexible in terms of communication. We have all seen our news feed flooded by friends participating in sweepstakes  or have done so ourselves. Why not? It takes usually less than a minute and keeps our spirits high for a few hours while we daydream about this amazing holiday package to the Maldives or a free flight to Tokyo, or the latest Cannon camera…  And we actually get obsessed and start inviting our friends in order to increase our chances to win. So how does this translate into benefits for the brand?

Vueling Day & Easypromos

Vueling, a low-cost airline, owned by Spanish carrier Iberia, saw their fans increase by over  50.000 in 10 hours.  How did this happen? Well, it is not rocket science and definitely not about buying fans in bulk, just a bit of creativity and having the right tools.

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08SEP2011

Easypromos White Label promotions: How they work and the advantages they offer
Benefits White Label promotions

Posted in: Applications

White Label version is the most complete product of Easypromos: it gathers all functionalities which are present at Premium version but, additionally, it has its own features which allow to differentiate White Label product from the rest. In this post we explain you what are the unique features of White Label promotions, as well as the benefits they offer. If you want to discover all the features and compare them with Basic and Premium versions, check our comparative table.

01SEP2011

How to create a photo contest in Facebook with Easypromos (Part 1)
concurso fotos

Posted in: Applications for facebook

One of the most effective and popular promotions in Easypromos is the photo contest with votes. Such contests, if well managed, provide a way of increasing the number of fans, the virality of a Page, the brand awareness on social media and the activity among followers of a Page.

27JUL2011

Configuring the Easypromos registration form
custom entry form

Posted in: Applications for facebook

Users take part in an Easypromos promotion by filling in a registration form. This form can be configured by the administrator from the promotion administration panel. In this post we explain how to set up and customize the registration form of a promotion or contest.