Video is fast becoming the most popular form of content on social media. So it’s only natural that brands want to use video to get engagement from their communities online. You’ll often see giveaway organizers recording a video – or even live-streaming – to show how they select a winner.
But we’ll be honest: it’s not the most exciting video to watch. There are delays. There’s slow wi-fi. If you’re really pumped about the giveaway, then maybe your hands are even trembling!
We wanted a better way to announce giveaway winners online. This is why we improved our Broadcast Mode and launched a new Show Mode, available with all our apps.
Show Mode is available for Basic PRO, Premium, and White Label clients. Use it to generate more buzz around your brand and on social media.
What is Show Mode?
Show Mode is a little bit of showbiz. It’s putting on the Ritz. It’s finishing your giveaway with a bang and a shower of confetti.
When you select the winners of a giveaway, Easypromos always creates a Winners Page. You can share the public link anywhere, display a list of names, and direct people to the prize draw’s certificate of validity. You still have access to all these features – but Show Mode adds something more.
You can fully customize the animated video with your corporate image. You can share the video with a unique URL.
Your followers are on tenterhooks as they watch the progress bar and hear the drumroll. And then… the names of the winners are revealed in a burst of confetti and applause.
Take a look:
How does Show Mode improve your giveaways?
Show Mode helps you:
- announce giveaway winners with more drama and excitement than ever before.
- customize the video with your own colors, titles, brand name, images and logos and therefore gain more visibility for your brand.
- download the video as a horizontal or vertical mp4 file to save or share on social media.
- give visibility to giveaway partners, sponsors or collaborators.
See the Show Mode tutorial. Learn how to enable, customize, and share your giveaway announcement.
Edit your Show Mode video for more excitement and visibility
Make the most out of the customization options and edit the video with your logos, colors, or campaign images. There is also space for adding a customized image with all giveaway sponsors or partners.
Share the link to the unique video
Every social network has its own quirks and different ways to share. Sometimes, it’s easiest just to share a link that directs people to your video.
Once people are on your video page, you don’t need to worry about different formats for different social networks. You can connect people to the winners’ page, prize draw certificate, and prize claim pages without any limit on sharing live links.
Share the video as Insta Stories
If you’d prefer to stay on social media, then you can upload your video as a post or Stories to get more engagement on your business page. You’ll be able to see your followers’ reactions and comments and increase your reach on the social network as the video is optimized for mobile devices.
Remember that you can save Stories as highlights, so your users will always be able to check back and review the prize draw.
Share the giveaway announcing video on social media channels
You can now convert your Show Mode videos directly from the Easypromos panel. Download your horizontal or vertical video as an mp4 file and share it on your favorite social media channels!
Show Mode builds engagement, while the Winners Page and Claim Your Prize tool take care of the details. Combine these resources to get maximum publicity. Don’t forget to update your bio with a link to the winners’ page, so that people can claim their prizes.
Show live, or save the video until the perfect moment
Livestreaming has become a key part of posting on social media. You can use Facebook Live, YouTube Live, Instagram TV and Live, and live video on Twitter to share exciting moments with your followers.
So here’s how to make Show Mode a part of that.
First of all, you control the length of the video. You can leave the screen transitions up to us – or control the video manually so that the video stays in sync with your live presentation.
Secondly, you control when the video is broadcast. You can share it live, so that you find out the winners at the same moment as your followers. Or you can view the video first, and download it to post online when you are ready. This is a fantastic way to generate engagement and excitement from your community or followers.
Whichever way you choose, you can rely on Show Mode for an effective, attractive, and flawlessly presented prize draw.