World Health Day campaign ideas for your brand

Corinna Keefe
Corinna Keefe
The 7th of April is World Health Day - so how will you celebrate? From personal trainers to public health, dental practices to DTC beauty brands, we've got ideas for your World Health Day campaigns.

Everyone deserves to be appreciated for their hard work, especially when it comes to frontline workers and the people that risk their own lives and health to protect others. However, World Health Day is not just about the people that work in healthcare and emergency services. It’s a day when we put special emphasis on promoting a healthy and active lifestyle, as well as recognize the importance of well-being.

World Health Day is a great opportunity to reconnect with your audience, give back to the community and promote good causes. In this blog post, we take a look at different campaign ideas for World Health Day. Whether you are promoting a brand or raising awareness for a non-profit, in hospitals, offices, or schools, we’ve got World Health Day resources and activities that will engage your target audience. Take a tour through our full list of ideas.

Entertain your audience with an educational World Health Day gamified campaign

Branded mini-games are great for any occasion and brand! They do a fantastic job when it comes to promoting products, entertaining and even educating online users. Our favorite idea for your campaign is this World Health Day Memory game.

World health memory game

Users participate in this interactive game for a chance to win attractive prizes. You can reward the fastest participant, organize a random draw for all registered users or distribute discount codes to everyone that participates!

Collect photos or quotes with your World Health Day campaign

User-generated content is a big trend in online marketing. The idea is simple: instead of producing all your own messages, images, and materials, you can ask your followers to help.

User-generated content makes your brand seem more authentic and open. And we know that people listen to each other more than they listen to brands. This also leads to increased brand loyalty.

So if you want to share a message for World Health Day, then speaking through your followers is more effective than making your own announcements. And our Writing Contest app is a great tool to collect messages of gratitude and support shared by your online community.

World Health Day promotion idea, writing contest

Here’s an example of a promotion that you can create with one of our apps. Encourage users to share thank you messages, stories, words of gratitude, and texts of support for healthcare workers. And as always, encourage more people to enter and make the promotion go viral with incentives. Once you collect all the messages share them on your social media pages. This high-quality content will reinforce customer loyalty and trust, and make your brand more humane.

World Health Day promotion idea, writing contest

Collect UGC with branded Photo Contests

Are you more into Photo Contests? That’s fantastic as World Health Day is also a great opportunity to collect and share pictures taken by your online community.

World Health Day campaign ideas: a photo contest. The image shows a full English breakfast, attractively laid out on a table with flowers. The title text reads, "Share your healthy breakfast and win a nutrition consultation with a qualified nutritionist".

We like this example from a nutritional consultant. They asked people to share photos and ideas in a contest to find the healthiest breakfast. Anyone could view the gallery full of entries to get some inspiration. And the most popular suggestion (the one that obtained the highest number of votes) won a free consultation!

World Health Day is also an opportunity to celebrate health care professionals and the vital work that they do.

Banner announcing a World Health Day selfie contest for medical students. The image shows some of the prizes on offer, such as a stethoscope, DVD boxsets, and medical journals. The overlay text reads: "The MedSelfie contest. Win the ultimate med student pack!"

Here’s a great idea: asking medical students to share selfies. Everyone who joined the contest got to enjoy some public recognition for their hard work – and one future doctor won a pack of fun and useful prizes.

If you have very active and creative followers, then you could even set up a Video Contest.

Use a digital promotion to reward healthcare professionals

In recent years, we have all become aware of the importance of healthcare professionals and the need to appreciate them and express gratitude for their work. Health Source is an American medical and rehabilitation center that periodically users a digital prize wheel to reward its healthcare professionals. Participants simply have to identify themselves with their email address and spin the wheel to a cash bonus.

Health Source Spin the Wheel promotion to reward employees

Create a World Health Day quiz to raise awareness and generate new leads

Education is a major focus on World Health Day. And what could be more educational than a quiz?

Your World Health Day quiz doesn’t have to be very long or designed for experts. Choose some short, fun questions that match your audience and test their knowledge or daily habits.

Quizzes are also great for lead generation as they come with integrated registration forms. You can fully customize them and collect all the information that you will need for your future marketing campaigns or market research.

Banner announcing a World Health Day quiz and giveaway. The image shows a collage of the products on offer. In the centre, a round green button reads: "Win an $800 Eco Mother's Day prize pack!"

Here’s an example from an ecological toy brand. They tapped into the World Health Day theme with a prize bundle full of healthy, ecological products.

The more you ask, the more you need to incentivize the customers. People want to be rewarded for their efforts! As well as a grand prize, you could motivate people with a smaller reward.

Are you planning to distribute discount codes this World Health Day? Try using an easy coupon distribution tool to design and personalize your coupons.

Share gifts and experiences with a World Health Day campaign

If you just want to organize a quick promotion, then one of the most popular World Health Day campaign ideas is a giveaway.

The idea is simple: people share their name and contact details, and you select a winner from the list of names. Then you can download all that contact information for your own records. The most reliable and quickest way to do it is by using our Entry Form Giveaway app.

Here’s an example of a World Health Day giveaway from a gym and exercise center. They celebrated the day with free classes for everyone who signed up. People just had to pick a class, and share a few personal details.

World Health Day campaign ideas: free fitness sessions. The image shows 3 mobile screenshots. The first screenshot announces the giveaway. The second invites users to select their preferred session. The third screen is the registration form, where users share their name, email, phone number, and gender.

Any brand can use giveaways in their World Health Day campaign, from fitness to health and beauty. You can choose any prize you like – so it’s easy to get involved.

Take this example from a holiday resort in the UK. They offered a Super Healthy Spa Package for two people.

Once again, it was easy to register. People filled in the form and were invited to sign up for the brand’s newsletter.

Another example of a World Health Day giveaway. The image shows 2 mobile screenshots. The first screenshot shows a photo of a woman receiving a head and neck massage. The text describes the prize and how to enter. The second screenshot shows the registration form, where users share their name, email, phone number, and consent to receive newsletters from the spa.

Or take a look at this giveaway from a cosmetics brand. Instead of giving away an experience, like the first two examples, they picked out one of their products.

This is a great strategy because it doubles as advertising.

First, you collect sales leads and contact details from everyone who joins the prize draw. And second, all of those people get a glimpse of your products – so they’re more likely to convert, whether that means donating to charity, making a purchase, or just staying in touch.

Another example of a World Health Day giveaway. The image shows 3 mobile screenshots. The first screenshot has a bright photo of candles, autumn fruits, and pumpkins. The title reads: "Enter to win a retexturize therapeutic pumpkin mask". The second screen shows a woman applying the mask, and a registration form for users' names and email addresses. The third screenshot thanks users for entering, and tells them to check Facebook on November 1st for the giveaway results.

Promote healthy lifestyle and habits with social media giveaways

Let’s not forget the quickest and easiest promotions: social media giveaways. No matter the occasion or time of the year, Instagram, Facebook, and Twitter sweepstakes always bring tons of engagement and new followers. To make your task even easier we prepared templates for your Facebook and Instagram giveaways for World Health Day. Use them to save time and make your promotion go viral!

Here’s an example from an online nutritionist that celebrated National Dietitian Day – but it’s also a great idea for your World Health Day social media campaign.

world health day idea

Users participated in the promotion for a chance to win a $50 Amazon gift card or… a 2-week custom meal plan! What a great prize!

However you decide to celebrate World Health Day, we’re here to help. Get in touch with our support team to discuss your World Health Day campaign ideas – and find out how much you can achieve.