Easter marketing ideas to interact with your audience

César Rodríguez
César Rodríguez
Easter presents a golden opportunity for businesses to connect with their audience festively and engagingly. Make the most of the visual appeal of Easter to create a digital marketing campaign that resonates with your audience.

With Easter looming around the corner, you might find yourself scrambling for Interactive Easter marketing ideas to engage your audience that not only capture attention but also foster a sense of joy and celebration. In a world dominated by digital experiences, incorporating interactive elements into your Easter marketing campaign can set your brand apart. Let’s explore some egg-citing ideas that will not only spread the Easter spirit but also boost customer engagement.

Easter Promo

Easter Marketing Ideas: Gamified actions

Nothing screams Easter as an egg hunt and Easypromos has just the right apps to take this fun activity to the digital realm. Create a digital egg hunt and challenge your audience to find the hidden eggs in the image. Use the Easypromos customization capabilities to feature your brand’s image or products and make sure you stay top of mind among your target audience. If you are looking for something more dynamic but equally entertaining, our Tap Tap game is the option for you. But don’t just take our word for it. Try the Easter Hidden Objects demo and the Tap Tap Easter demo and see for yourself.

Easter competition ideas: Easter egg hunt

Learn how to create an online Easter egg hunt with no need for programming skills.

Easter marketing ideas to collect UGC

Easter provides a wealth of opportunities for gathering UCG in all kinds of formats. Organize a contest asking users to create their Easter Eggs and reward the most original creations with a prize. And the best part? Participants can create their eggs physically and send a photo, make a drawing of their eggs, or even create them digitally with the Easypromos Scenes application.

Try our Decorate your Easter egg demo to get a feel of whet the user-experience is like.

Or how about a recipe contest, given that there are so many traditional Easter recipes out there? Whether you decide for a photo or video contest, the Voting Contest app will do the trick. Want to make your contest go viral? Enable the public voting to choose the winners or finalists and ask participants to share the promotion to get votes.

Easter marketing ideas to promote tourism

In some places, Easter is a big cultural celebration that provides a great opportunity to launch a photo or video contest if you are looking to promote a tourist destination. Or how about a digital coupon book to promote local businesses and attract visitors and boost sales? The Easypromos DIgital Coupon Book application allows you to create a coupon director for several businesses and manage them all as a single promotion. On the one hand, it gives potential customers the opportunity to choose the coupons they are more interested in. On the other hand, it provides the organizers valuable information about customers’ preferences and coupon redemption statistics.

Digital Coupon Book

Easter marketing ideas for social media

If what you are looking for is to generate engagement and connect with your audience, social media marketing is the way to go. The most straightforward marketing action in social media are giveaways. The first step is to decide which is the best social network to run your giveaway depending on your brand’s demographics: Instagram, Facebook, or X.

Easter giveaway on Instagram

Then set the participation requirements. Depending on the social network, you can ask participants to comment the post, mention your brand, use you campaign hashtag, or repost your giveaway post.

If you want to learn more about how to run a giveaway on social media, head on to this article about Easter giveaway ideas.

We hope you find this article helpful to get you started on your Easter marketing campaign. If you need further information or have any doubts, don’t hesitate to contact us via live-chat. We will be happy to help.

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