Easter is just around a corner and if you still haven’t thought about your Eastern campaign it’s certainly time to do it now. If you’re looking for inspiring ideas for interactive campaigns and games, then you’re in the right place. Put traditional Paschal egg hunt aside and discover how to hold it… fully online!
Depending on where you’re from your Easter egg hunt experiences will be different. If you’re from North America it’s most likely you’ve frolicked through backyards in search of decorated or chocolate eggs. However, if you’re from Europe – like us – your Easter egg hunt was probably limited to watching American movies played during the holiday season. But times have changed and so has technology. And Paschal egg hunts can now be held all over the world, no matter the culture or the country you live in! Today we show you how easy it is to launch an online Easter egg hunt promotion to entertain and engage your audience, even at times when the weather or other circumstances prevent you from holding outdoor Easter egg hunts.
Create an online Easter egg hunt with Easypromos to accomplish your marketing objectives
It’s no news that at Easypromos we love digital and interactive promotions, and that gamification is one of our favorite aspects of digital marketing. Also, it’s common knowledge that interactive content is more attention-grabbing than static content. Therefore implementing branded mini-games into your Easter campaign is a smart move.
Over the last few years, we had been noticing that our customers were looking for ways to launch online egg hunts, and they successfully ran some Easter campaigns with hidden eggs and bunnies on their websites. However, we decided to come up with a new – more interactive – way to do it.
While looking for a way to create an Easter egg hunt we realized that our Hidden Objects app is perfect to create an interactive egg hunt. The app allows brands to accomplish their marketing objectives while entertaining and engaging online communities. The Hidden Objects game by Easypromos enables organizers to upload personalized images to the platform and select areas that need to be marked by players.
Try our Easter egg hunt DEMO and if you like it create your own promotion using our ready-made template.
Here’s an example created by Easypromos to help you visualize the campaign. Imagine that you own a farm that you wish to promote this Easter. Easter and eggs go together perfectly! Therefore, your next step would be to design a branded image with your logo and products (eggs) to increase brand and product awareness. The ideal next step would be to ask your online community to find decorated eggs hidden in the picture.
You can upload your edited image to the platform and manually select the correct areas that users will look for.
Motivate your followers to join your interactive online egg hunt by offering a chance to win. The prize must be attractive enough to encourage your community to invest some time into your promotion. The users will be also asked to leave their contact details in order to join the prize draw so you will also collect new leads for your future marketing campaigns. This is when the importance of the prize is even more significant; users will not share their contact details if the prize is irrelevant to their interests or likes.
Therefore, if you’re a bakery offer Easter cakes, if you’re a jewelry shop give your audience a chance to win a bracelet or earrings. Remember, it’s important that one of your products is the main prize, as it will reinforce product awareness. However, if you think your products or services are irrelevant as prizes of Easter promotions then collaborate with another brand! Both of you will reach a wider audience and therefore increase brand awareness.
The Easypromos Hidden objects app is fully customizable. You can edit and change all the texts and images, and customize the game to fully match your branding. Adjust the colors and images to convey your brand image for increased brand awareness and exposure.
Allow single or multiple participation in your online Easter egg hunt
Depending on your marketing objectives you can decide whether you go for a pre- or after-participation registration.
- Pre-participation registration: choose this option if you’re looking to reinforce customer loyalty and build brand trust. You will be able to allow multiple participation, and there should be multiple prizes involved in the promotion.
- Registration after participation: go for this setting if your main goal is lead collection. Users will register only once and there will be just one big prize associated with your Easter egg hunt.
- Anonymous participation: if your only goal is to entertain and engage your audience you can fully disable the registration form and allow users to participate anonymously.
One thing to have in mind is that you shouldn’t be asking for too much information from your participants. If you ask for too much they will be discouraged to fill in the registration form.
Once you finalize your promotion you can draw the winners! Give the prize to the fastest participant, or do a random draw between 10 fastest players. You can also distribute discount codes to all registered users.
Still unclear on which option will work better for you? Here’s a blog post explaining all the pros and cons of both options.
Easypromos ready-made templates for your Easter egg hunt
Don’t worry if you don’t have a creative team by your side, or if you’re simply not so good with digital design. We have you covered! Our team has created a ready-made Easter egg hunt template that is free to use and edit. Using it you can save up to 70% of your time and have an online Easter egg hunt ready in minutes!
Create your own Easter egg hunt online
Ready to create your own Paschal egg hunt online? You can create your free Easypromos account and start working on your promotion. The system won’t ask for any payment unless you decide to activate the campaign. Before you start, take a look at some of our favorite examples from our clients!
If you need more ideas and inspiration for your Easter promotion or contest, make sure you contact our Support Team, ready to answer all your questions!
Kamila PalkaEasypromos marketing team
Publication date: 2020-03-26