Gamification solutions

Want to make gamification a part of your marketing strategy? Use these branded games and playable promotions to attract your target audience. Exploit the competitivity and entertainment value of gaming to increase engagement with your brand and convert more customers.

	attract new users

Attract new prospects with content they’ll love

Games and puzzles have been entertaining people for centuries. Most people enjoy solving simple challenges like word searches, paper games, puzzles, questions, riddles, and memory games. Tap into that interest from your followers when they spend free time on social networks and online.

	interactive campaigns

Convert more leads through interactive campaigns

Modern consumers reward brands which offer interactive, personalized experiences - instead of conventional, one-way ads. Interactive content (including apps, surveys, quizzes, games and product recommenders) has a conversion rate of 70%, compared to 36% for passive, one-way content, according to this Demand Metric survey. Offer your audience a truly interactive campaign where they can have fun, earn rewards and discounts, and share their contact information with you.

	gamification to increase brand awareness

Boost brand awareness with fully branded campaigns

Display your products, branding and logo in a way that blends with your campaign. Subtly improve brand awareness as part of a gamified promotion which gets people’s attention. Edit the campaign colors, logo, copy, and even fonts to match your style. Your brand will stay top of mind for everyone who interacts with the campaign.

gamification and competitiveness

Increase dwell time, views and interactions with competitive games

Liven up your promotions with different difficulty levels and competition between users. Increase the dwell time that participants spend on your campaign, and keep them coming back for more. Participants will engage more with interactive campaigns as their competitive instinct kicks in. Extra incentives such as prizes, points and scoreboards will motivate participants to play again and again.

	gather personal data from gamers

Collect contact details to follow up and nurture leads

The right campaign will encourage consumer trust in your brand. Gamification gives users even more motivation to share information with you: Offer a final prize for the ultimate winner. Users must complete a registration form to enter the prize draw and see their ranking on the scoreboard. Collect participant data in line with the General Data Protection Regulation (GDPR), then follow up with leads via email.

3 types of app to gamify your marketing campaigns

  • Game Apps

    Games will help you capture your audience’s attention. Offer a fun mini-game such as a puzzle or memory challenge, instead of displaying static ads. Your viewers will be much more engaged and aware of your brand.

  • Quiz Apps

    Use quizzes and knowledge challenges to entertain your audience. Quizzes, surveys, predictions, personality tests and product recommenders will encourage participation from a wide range of audiences. Entertain, education, and inform your audience, while you increase brand impressions and brand reputation.

  • Contest Apps

    Use contests to develop a more playful, interactive relationship with your customers. Challenge them to show off their skills or creativity. Collect user-generated content and turn customers into brand ambassadors.

Resources related to gamification and marketing campaigns

Frequently asked questions

  • Which applications allow to work on gamification in marketing?

    Because of its characteristics, mini-games, quizzes and contests are the types of applications that best allow to implement gamification into marketing actions. They're dynamics that allow to test the participants, challenge them and make them compete either with themselves or with other participants.

  • There are many ways to gamify the brand's communication on social media. Many are shown in posts, with small games or challenges that the audience solves by answering in the comments of the post. But you can also use your social networks to create photo, video or writing contests, or offer games and brain teasers by sharing the link to the site where the game is hosted. This last option allows the participants to interact better and the brand obtains more information about them.