Gamification solutions

Want to make gamification a part of your marketing strategy? Use these branded games and playable promotions to attract your target audience. Exploit the competitivity and entertainment value of gaming to increase engagement with your brand and convert more customers.

Learn more about the benefits of gamification for your marketing strategy:

  • Attract new prospects with content they’ll love

    Games and puzzles have been entertaining people for centuries. Most people enjoy solving simple challenges like word searches, paper games, puzzles, questions, riddles, and memory games. Tap into that interest from your followers when they spend free time on social networks and online.

  • Convert more leads through interactive campaigns

    Modern consumers reward brands which offer interactive, personalized experiences - instead of conventional, one-way ads. Interactive content (including apps, surveys, quizzes, games and product recommenders) has a conversion rate of 70%, compared to 36% for passive, one-way content, according to this Demand Metric survey. Offer your audience a truly interactive campaign where they can have fun, earn rewards and discounts, and share their contact information with you.

  • Boost brand awareness with fully branded campaigns

    Display your products, branding and logo in a way that blends with your campaign. Subtly improve brand awareness as part of a gamified promotion which gets people’s attention. Edit the campaign colors, logo, copy, and even fonts to match your style. Your brand will stay top of mind for everyone who interacts with the campaign.

  • Increase dwell time, views and interactions with competitive games

    Liven up your promotions with different difficulty levels and competition between users. Increase the dwell time that participants spend on your campaign, and keep them coming back for more. Participants will engage more with interactive campaigns as their competitive instinct kicks in. Extra incentives such as prizes, points and scoreboards will motivate participants to play again and again.

  • Collect contact details to follow up and nurture leads

    The right campaign will encourage consumer trust in your brand. Gamification gives users even more motivation to share information with you: Offer a final prize for the ultimate winner. Users must complete a registration form to enter the prize draw and see their ranking on the scoreboard. Collect participant data in line with the General Data Protection Regulation (GDPR), then follow up with leads via email.

3 types of app to gamify your marketing campaigns

  • Game Apps

    Games will help you capture your audience’s attention. Offer a fun mini-game such as a puzzle or memory challenge, instead of displaying static ads. Your viewers will be much more engaged and aware of your brand.

  • Quiz Apps

    Use quizzes and knowledge challenges to entertain your audience. Quizzes, surveys, predictions, personality tests and product recommenders will encourage participation from a wide range of audiences. Entertain, education, and inform your audience, while you increase brand impressions and brand reputation.

  • Contest Apps

    Use contests to develop a more playful, interactive relationship with your customers. Challenge them to show off their skills or creativity. Collect user-generated content and turn customers into brand ambassadors.

Gamification - defined as the use of game design elements in other areas of life - is a popular technique in education. It’s used to motivate students and help them succeed in learning. Gamification also has important applications for business, above all for training and continued professional development. Businesses can also implement gamification in their marketing strategies, using game-style mechanisms to motivate, reward and interact with consumers.

To create gamified marketing campaigns, it’s important to understand the specific elements of game design required, and adapt them to your marketing strategy. Key elements include points, trophies, rankings, scoreboards, storytelling, avatars, and competition between players. The right combination of these elements will motivate consumers to participate and keep playing.

 

Frequently asked questions

Is gamification an achievable marketing action for all brands?

Yes, thanks to platforms like Easypromos, brands can create gamified actions at a very affordable price and without the need for programming skills. This allows any brand to create successful gamified marketing actions for their online channels. The main thing is to implement this objective as a part of the marketing plan and establish how, when and why you want to carry out these actions. 

How can I use gamification in my marketing strategy?

One of the main challenges that marketing teams meet is to connect with the audience and create interactions between them and the brand. Gamification generates interest and encourages participation where the audience interacts with the brand through gamified promotions. This is the main benefit of gamification in marketing, even though there are more. 

Which applications allow to work on gamification in marketing?

Because of its characteristics, mini-games, quizzes and contests are the types of applications that best allow to implement gamification into marketing actions. They're dynamics that allow to test the participants, challenge them and make them compete either with themselves or with other participants.

How can I create gamification on my social media?

There are many ways to gamify the brand's communication on social media. Many are shown in posts, with small games or challenges that the audience solves by answering in the comments of the post. But you can also use your social networks to create photo, video or writing contests, or offer games and brain teasers by sharing the link to the site where the game is hosted. This last option allows the participants to interact better and the brand obtains more information about them.

Want more advice on using gamification in your marketing strategy?

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