Attract new prospects with content they’ll love
Games and puzzles have been entertaining people for centuries. Most people enjoy solving simple challenges like word searches, paper games, puzzles, questions, riddles, and memory games. Tap into that interest from your followers when they spend free time on social networks and online.
Convert more leads through interactive campaigns
Modern consumers reward brands which offer interactive, personalized experiences - instead of conventional, one-way ads. Interactive content (including apps, surveys, quizzes, games and product recommenders) has a conversion rate of 70%, compared to 36% for passive, one-way content, according to this Demand Metric survey. Offer your audience a truly interactive campaign where they can have fun, earn rewards and discounts, and share their contact information with you.
Boost brand awareness with fully branded campaigns
Display your products, branding and logo in a way that blends with your campaign. Subtly improve brand awareness as part of a gamified promotion which gets people’s attention. Edit the campaign colors, logo, copy, and even fonts to match your style. Your brand will stay top of mind for everyone who interacts with the campaign.
Increase dwell time, views and interactions with competitive games
Liven up your promotions with different difficulty levels and competition between users. Increase the dwell time that participants spend on your campaign, and keep them coming back for more. Participants will engage more with interactive campaigns as their competitive instinct kicks in. Extra incentives such as prizes, points and scoreboards will motivate participants to play again and again.
Collect contact details to follow up and nurture leads
The right campaign will encourage consumer trust in your brand. Gamification gives users even more motivation to share information with you: Offer a final prize for the ultimate winner. Users must complete a registration form to enter the prize draw and see their ranking on the scoreboard. Collect participant data in line with the General Data Protection Regulation (GDPR), then follow up with leads via email.
Gamification - defined as the use of game design elements in other areas of life - is a popular technique in education. It’s used to motivate students and help them succeed in learning. Gamification also has important applications for business, above all for training and continued professional development. Businesses can also implement gamification in their marketing strategies, using game-style mechanisms to motivate, reward and interact with consumers.
To create gamified marketing campaigns, it’s important to understand the specific elements of game design required, and adapt them to your marketing strategy. Key elements include points, trophies, rankings, scoreboards, storytelling, avatars, and competition between players. The right combination of these elements will motivate consumers to participate and keep playing.