3 effective promotion ideas for marketing jewelry online
Ideas for marketing jewelry online

Posted in: Digital marketing,Ideas for your website

Jewelry marketers face a unique set of challenges. Consumers see jewelry as high-value, meaningful, and a lifetime investment – so it takes more effort to make a sale than in other markets. Let’s examine 3 solutions for specialist retailers and jewelry marketing.


How to collect user-generated content for retail marketing in store

Posted in: Digital marketing

User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts engagement and promotes your brand in a very creative way.


3 unexpected ways to get great leads on social media
3 unexpected ways to get leads

Posted in: Digital marketing

Email is the traditional source for lead generation – the King of the castle, if you will. But social media has become the new voice – and Queen – of online marketing for B2B and B2C. Social media provides a platform for reaching out to existing and potential leads, without having to cold call.


SMS marketing: your secret weapon to convert and remarket
SMS marketing to convert and remarket

Posted in: Digital marketing

3.7 billion people own a mobile phone, and almost 50% of internet traffic comes from mobile. Modern inbound marketing is all about meeting the customer where they are – so here’s how to make contact through SMS marketing.


How experiential retail and live promotions can increase sales in-store
Experiential retail to increase sales in store

Posted in: Digital marketing

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales.


How to promote your giveaway with email marketing

Posted in: Digital marketing

Social media has become an essential part of marketing – but it’s not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here’s how.


How to host a social media giveaway for bloggers and influencers
host a social media giveaway influencers bloggers vloggers

Posted in: Digital marketing

If you’re a blogger, vlogger, or influencer, then you know how important engagement is. But did you know that one of the most powerful ways to increase engagement is to host a social media giveaway? Here’s how to get more followers, comments, and email sign-ups than ever before.


Marketo: How to connect new leads with your CRM

Posted in: Digital marketing

Contests are indisputably an excellent method of obtaining new leads. But what happens next? You want to make leads work for you, while giving customers a good experience and following best practices for privacy and data protection. If you still haven’t linked your leads from online contests to Marketo,​ keep reading!


Structure Your Social Media Content with the 4-1-1 Rule

Posted in: Digital marketing

These days, no marketing strategy is complete without social media content. But how do you plan and organize your posts? And are you including a healthy mix of shared posts, new posts, and sales promotions? Read the Easypromos essential guide to 4-1-1 social media content.


How to Build Brand Affinity, the Ultimate Marketing Objective
brand affinity

Posted in: Digital marketing

There’s a lot of brand buzzwords flying around lately: brand awareness, brand loyalty, brand image, and more. In this post, we’ll focus on brand affinity, and why it’s more than just a passing trend. Learn how to build brand affinity and turn it to your advantage, with 5 real case studies.