3 unexpected ways to get great leads on social media
3 unexpected ways to get leads

Posted in: Digital marketing

Email is the traditional source for lead generation – the King of the castle, if you will. But social media has become the new voice – and Queen – of online marketing for B2B and B2C. Social media provides a platform for reaching out to existing and potential leads, without having to cold call.


SMS marketing: your secret weapon to convert and remarket
SMS marketing to convert and remarket

Posted in: Digital marketing

3.7 billion people own a mobile phone, and almost 50% of internet traffic comes from mobile. Modern inbound marketing is all about meeting the customer where they are – so here’s how to make contact through SMS marketing.


How experiential retail and live promotions can increase sales in-store
Experiential retail to increase sales in store

Posted in: Digital marketing

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales.


How to promote your giveaway with email marketing

Posted in: Digital marketing

Social media has become an essential part of marketing – but it’s not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here’s how.


How to host a social media giveaway for bloggers and influencers
host a social media giveaway influencers bloggers vloggers

Posted in: Digital marketing

If you’re a blogger, vlogger, or influencer, then you know how important engagement is. But did you know that one of the most powerful ways to increase engagement is to host a social media giveaway? Here’s how to get more followers, comments, and email sign-ups than ever before.


Marketo: How to connect new leads with your CRM

Posted in: Digital marketing

Contests are indisputably an excellent method of obtaining new leads. But what happens next? You want to make leads work for you, while giving customers a good experience and following best practices for privacy and data protection. If you still haven’t linked your leads from online contests to Marketo,​ keep reading!


Structure Your Social Media Content with the 4-1-1 Rule

Posted in: Digital marketing

These days, no marketing strategy is complete without social media content. But how do you plan and organize your posts? And are you including a healthy mix of shared posts, new posts, and sales promotions? Read the Easypromos essential guide to 4-1-1 social media content.


How to Build Brand Affinity, the Ultimate Marketing Objective
brand affinity

Posted in: Digital marketing

There’s a lot of brand buzzwords flying around lately: brand awareness, brand loyalty, brand image, and more. In this post, we’ll focus on brand affinity, and why it’s more than just a passing trend. Learn how to build brand affinity and turn it to your advantage, with 5 real case studies.


How to Promote Tourism with Online Contests and Giveaways
Promote tourism

Posted in: Digital marketing,Ideas for your website

It’s a small world nowadays! Everybody loves to travel, and with modern technology, it’s easier than ever. But when tourism is so popular, how can your destination stand out from the crowd? The Internet and social media offer a wealth of ways to promote tourism to your city, region or country. Learn how to use online contests and giveaways to boost your profile and attract more visitors.


Increase Engagement with Giveaways on Your Social Media
Increase engagement social media giveaway

Posted in: Digital marketing,Ideas for your website

For brands on social media, engagement is king. You want to boost it, grow it, measure it, potentialize it and convert it. But… what is it? Read our beginner’s guide to engagement: what it means, why it’s important, and how to make it work for you.