Christmas Promotion Ideas and Resources

Discover interactive Christmas promotion ideas to engage your audience throughout the holiday season. Create Advent Calendars, branded games, social media giveaways, quizzes, contests, and other interactive campaigns designed to increase engagement, support sales, collect first-party data, and encourage recurring participation.

Table of contents
Christmas Promotion Ideas and Resources

Christmas Promotion Ideas for Your Campaign

  • Digital Advent Calendar to Encourage Recurring Visits

    Keep your audience coming back throughout the holiday season with a digital Advent Calendar! Participants can return each day to unlock new content, games, prizes, or other interactive experiences, creating multiple opportunities to engage with your brand throughout the Christmas campaign. 

     

    Looking for ideas? Download our ebook to discover different Advent Calendar formats, examples, and practical tips for planning your campaign.

     

    Playbook with real-life examples of online Advent Calendars  

     

    There are several ways to create an Advent Calendar with Easypromos, depending on your campaign objective:

    • Social Media Advent Calendar. Create an Advent Calendar with a daily social media post featuring a giveaway on Facebook, Instagram, or X (formerly Twitter), or use Instagram Stories to maintain engagement and brand visibility throughout the holiday season. You can also download ready-to-use images to create an Advent Calendar on your Instagram feed.
    • Content Advent Calendar. Reveal new content each day and direct participants to product pages, special offers, videos, or other online resources. This format is ideal for generating recurring traffic to your website throughout the Christmas season. Create your Advent Calendar without coding and adapt the experience to your brand and campaign content.
    • Advent Calendar with daily check-ins. Participants register once on the campaign microsite and return each day to open the corresponding window and find out whether they have won a prize. This format encourages recurring visits and keeps your brand top of mind throughout the campaign. Here’s a template for a daily check-in calendar that will save you time when designing and configuring it.
    • Multi-Game or Multi-Choice Advent Calendar. Entertain your audience with a different interactive experience each day. Combine Puzzle, Word Search, Minesweeper, Memory, and other Easypromos games, or let participants choose between different options. Try this Multi-Game Advent Calendar and explore a Multi-Choice Advent Calendar for inspiration.
    • Advent Calendar with virtual coins. Reward recurring participation with virtual coins that participants accumulate throughout the campaign and later exchange for prizes or discounts. This adds a loyalty component to the Advent Calendar and gives users another reason to return throughout the Christmas season. Try the Star Advent Calendar demo to get ideas for your own loyalty campaign.

  • Christmas Games and Interactive Experiences to Engage Your Audience

    Entertain your online community with a Christmas promotion or branded game that rewards participation. Interactive games can help increase engagement, strengthen brand awareness, and collect participant data through registration. Every Easypromos game can be customized to match your brand identity, products, and Christmas campaign. 

     

    Try our Christmas games and use the available examples as inspiration for your own campaign.

     

    Christmas game examples

      • Christmas Prize Wheel. Use a Christmas Prize Wheel to distribute prizes, discounts, or other rewards while promoting your products and encouraging participation. It is especially useful for campaigns designed to convert website visitors into registered leads and support Christmas sales.
      • Christmas Falling Objects. Capture attention with a branded skill game where participants interact with Christmas-themed elements related to your products or campaign. Try this Christmas Falling Objects demo and customize the design, objects, and branding for your audience.
      • Christmas Slide & Match. Entertain your audience with a Christmas-themed Slide & Match game. Use the example as inspiration and adapt the game to your brand, products, or seasonal campaign.
      • Christmas Memory. Challenge your audience with a branded Memory game. Customize the cards with products, campaign visuals, or other Christmas-themed content to reinforce brand recall while participants play.
      • Christmas Puzzle. Encourage friendly competition with a Christmas puzzle.Reward participants who complete the game or use scores and completion times to identify the top players before running a final prize drawing.
      • Christmas Tap Tap. Challenge customers and followers with a fast-paced skill game where they catch presents or other Christmas-themed objects while avoiding unwanted elements. Try this Christmas Tap Tap demo for inspiration.
      • Christmas Minesweeper. Add challenge and anticipation to your campaign with a branded Christmas Minesweeper game. Participants uncover the board while avoiding hidden mines, creating a familiar game experience that can be fully adapted to your Christmas campaign.

  • Boost Social Media Engagement with Christmas Giveaways

    Increase engagement and reach by running a Christmas giveaway on Instagram, Facebook, or X. Ask users to comment on the giveaway post for a chance to win, then use Easypromos to import valid entries and select winners randomly and transparently.

     

    Christmas Entry Form Giveaway

    • Looking for inspiration? Explore these 9 Christmas giveaway ideas to boost your social media presence and discover different ways to engage your audience, promote your brand, and build visibility throughout the holiday season.
    • Thanksgiving social media giveaway ideas. Thanksgiving is the perfect holiday to kick off your Christmas campaign. Use a giveaway to activate your audience before Christmas and build momentum for the weeks ahead.
    • Social media giveaway solutions. Easypromos provides a self-service, reliable platform for selecting winners randomly from social media giveaways. Each draw generates a Certificate of Validity that verifies the transparency and randomness of the result.
    • Christmas Entry Form Giveaway. If you also want to collect first-party data from your audience, create a Christmas Entry Form Giveaway with the fields you need. Participants register for the promotion, and you can select one or multiple winners from all valid entries.

  • Christmas Promotions to Learn More About Your Audience

    Use Christmas promotions to learn more about your audience’s preferences while collecting valuable first-party data. Ask participants to choose between different options, answer questions, or complete a personalized experience so you can better understand their interests and recommend more relevant products, content, or offers.

     

    Christmas promotions

    • Christmas Face Off. Create a Christmas-themed comparison game where participants choose between two options at a time until they reach their final favorite. Try this Christmas Movie Face Off to see how the mechanic works.
    • Christmas Like or Not. Invite participants to react to a series of products, ideas, or Christmas-themed options by indicating whether they like each one. Try the Christmas Movie Like or Not demo for inspiration.
    • Christmas Quiz with Timer. Test your audience’s Christmas knowledge with a Timed Quiz and reward participants based on their score or through a final prize drawing.
    • Christmas Celebration Personality Quiz. Engage participants with a Christmas Celebration Personality Quiz and generate personalized results based on their answers. Use the final result to recommend relevant products and distribute discount codes to encourage Christmas purchases.

  • Collect User-Generated Content with Christmas Promotions

    Use Christmas promotions to collect user-generated content and encourage your audience to share their creativity with your brand. Launch a photo or video contest, invite participants to submit original content, and use the entries to increase engagement and extend campaign visibility. Explore these Christmas contest ideas for more inspiration.

     

    Create your Christmas card DEMO

    • Christmas Voting Contest. Organize a Christmas Voting Contest to collect UGC through photos, videos, or PDF files. Participants can create multimedia entries and compete for a prize, while public voting helps increase interaction and visibility.
    • Christmas Sweater Design Contest. Invite your audience to co-create seasonal products or designs through an interactive promotion. For example, try this Ugly Jumper Contest demo and use the format to gather creative ideas from your community.
    • Letters to Santa Contest. Create a family-friendly Letters to Santa Contest where children share their Christmas wishes and family members upload photos of their letters. This type of campaign combines user-generated content with a more emotional, family-focused brand experience.

  • More Resources for Your Christmas Campaign

    Looking for a ready-made recurring Christmas campaign? Use our 12 Days of Christmas Giveaway template to launch a daily promotion with prizes and encourage your audience to return throughout the festive period.

     

    12 Days of Christmas DEMO

     

    Last but not least, To help you plan your Christmas campaign, we’ve put together a practical checklist covering 10 key points to review before launch. Download the Christmas Marketing Checklist.

     

    Christams marketing infographic

Christmas Promotion FAQs

  • What Types of Christmas Promotions Can a Brand Create?

    Brands can create digital Advent Calendars, Christmas games, social media giveaways, entry form promotions, quizzes, personality tests, and photo or video contests. The right format depends on your campaign objective, whether you want to increase engagement, collect first-party data, generate user-generated content, promote products, or encourage recurring participation throughout the holiday season.

  • If your goal is to increase social media interaction, run a comment-based giveaway. To collect first-party data, use an entry form promotion. If you want to generate user-generated content, launch a photo or video contest. To encourage recurring participation over several weeks, create a digital Advent Calendar. Games and quizzes are also a strong option when you want to combine entertainment, interaction, and brand exposure. Explore the full Easypromos product catalog to compare campaign mechanics and choose the format that best fits your objective.

  • Publish a giveaway on Instagram, Facebook, or X (formerly Twitter) and invite users to participate by commenting on the post. Once the giveaway closes, use Easypromos to select winners randomly from all valid entries. Easypromos also generates a Certificate of Validity that helps demonstrate that the winner selection process was random and transparent.

  • Choose rewards that are relevant to your audience and aligned with the objective of the campaign. You can give away your own products, Christmas gift bundles, or experiences, or distribute discounts and other rewards to encourage purchases. You can also combine several prize types within the same promotion to appeal to different participants or support different campaign goals.

  • Yes. Easypromos is a digital engagement platform that lets you create branded Christmas games without building them from scratch. You can use campaign mechanics such as Memory, Puzzle, Word Search, Minesweeper, and skill games, then customize them to match your brand identity, products, and campaign objectives.

  • With Easypromos, you can create a digital Advent Calendar as a web-based experience and configure a different activity behind each window. Combine content, games, prizes, giveaways, or other rewards, and customize the number of days to fit your campaign. You can also require participants to register only once and encourage them to return regularly to unlock new windows throughout the campaign.