Christmas campaign ideas and resources

Discover new Christmas promotion ideas to surprise and engage your audience. Is Christmas shopping key to your marketing goals? Check out these Christmas campaign promotion ideas and get inspired! With Easypromos, you can create interactive digital marketing campaigns to boost engagement and increase sales, such as an online Advent Calendar to promote recurring visits or a fun prize roulette to distribute rewards and discounts.

Table of contents
Christmas campaign ideas and resources

Read our Christmas campaigns Ideas

  • Create a branded Advent Calendar for your Christmas campaign

    The Christmas countdown is about to begin and the holiday season feeling is in the air! Do you want to launch a promotion to engage your audience like no other campaign will? Launch a digital Advent Calendar! Here are five ways to set one up for your brand.

    • Advent Calendar on social media. Social Media Advent Calendar with a giveaway on Facebook, X, or Instagram, or even one on Instagram Stories to generate engagement and brand awareness. Download these images to create an Advent Calendar on your Instagram feed.
    • Advent Calendar with descriptive content. Learn how to create a 100% Digital Advent Calendar with links to your products’ websites or digital content to drive traffic to your web. Download the template and create a version for your brand with no need for programming skills.
    • Branded Advent Calendar with daily check-ins. Users only need to register once and access it every day to open each day’s window to find out if they have won a prize. This promotion will generate recurring visits and brand awareness. Here’s a template for a daily check-in calendar that will save you time when designing and configuring it.
    • Multi-Game or Multi-Choice Calendar. Entertain your audience with a different game every day. Puzzles, Word Search, Minesweeper… Include any games you want and create a calendar with as many days as you want. Multi-Game Calendar DEMO to your account to save time. You can also check out a Multi-choice calendar here!
  • Gamify your Christmas campaign to entertain and engage your audience

    Surprise your followers with some branded Christmas games. Engage and entertain your audience while boosting brand awareness and capture new sales leads! Unwrap easy ideas for Christmas games and gift your followers a chance to connect with your brand over the festive season.

    • New game! Tap Tap. Challenge your audience with a fun and highly engaging game of skill. Catch as many presents as quickly as possible to score points but be careful with the Grinch! Check out our Christmas Tap Tap game.
    • Slide & Match game. Entertain your audience with a Christmas Slide&Match game. Try the DEMO and if you like it use our template to launch your branded version of the game.
    • Christmas Prize Wheel. Distribute prizes, gifts, and rewards among your customers and website visitors with a digital Prize Wheel. The perfect option to increase sales.
    • Christmas Memory game. Challenge your online community with a branded Memory game. Customize the game to expose the users to your brand and boost brand awareness right in time for Christmas.
    • Christmas Minesweeper game. Generate engagement and entertainment with a branded version of the classic Minesweeper game.
  • Boost social media engagement with Christmas giveaways

    Gain engagement and exposure by organizing a Christmas giveaway on your Facebook, Instagram, or X profile. Ask participants to comment on the post to enter the prize draw. Use our giveaway applications or take advantage of the pre-configured templates!

    Giveaways for Christmas


    • Christmas template for Instagram giveaways. Use this template to create a Christmas giveaway on Instagram and encourage users to interact with your brand.
    • Christmas template for Facebook giveaways. Use this ready-made image and text to create your Facebook giveaway in just a few minutes.
    • Giveaway apps. Easypromos offers a self-service, reliable, and user-friendly platform that will help you randomly select winners for your social media giveaways. A validity certificate is generated for every giveaway, ensuring the transparency and randomness of the outcome. 
    • Thanksgiving templates for social media giveaways. Thanksgiving is the perfect holiday to kick off your Christmas campaign. Get your audience into the right mood with a Thanksgiving giveaway.
  • Generate leads with your Christmas campaigns and promotions

    The Christmas campaign plays a crucial role in the annual revenue for most companies. Hence, the importance of converting online followers and audiences into leads. Create Christmas promotions with a registration form to capture user contact information via an incentive. Here are three ideas on how to do it!

    Christmas giveaway

    • Christmas Entry Form Giveaway. Configure the registration form to include the fields you need to gather the participants' data that you're interested in. Draw one or multiple prizes among all the registered entries to encourage participation.
    • Christmas Timed Quiz. Challenge your audience to test their Christmas knowledge with a Timed Quiz and distribute prizes depending on their score or through a final prize draw. 
    • Christmas Decoration Personality Test. Engage participants with a Christmas decoration personality test and generate personalized final messages based on their responses. Use the opportunity to recommend ideal products according to their preferences.
  • Collect UGC for your Christmas campaign

    Launch promotions to gather UGC. Organize a photo or video contest so users can share their creativity with your brand. Here are some ideas and examples to create a Christmas contest.

    Create your Christmas card DEMO

    • Christmas contest. Organize a Christmas Contest to collect UGC. This contest allows users to submit photos, videos and PDF files. Every participant is able to generate an album with multi-media content to compete for the prize.
    • Christmas sweater design contest. Create Christmas products with your audience using an interactive co-creation promotion, like this ugly jumper contest.
  • 10 tips for your Christmas marketing campaign that you can't miss

    Last but not least, here's a guide with key points to make your Christmas campaign a success. Check them out to give your brand the most Christmassy feel ever! 


    Click here to download our 10 tips for Christmas marketing


    Christams marketing infographic

Christmas Campaign FAQ's

  • What are the best Christmas promotions?

    Interactive Christmas promotions tend to successfully engage social media communities and reinforce customer loyalty. Create Christmas games for your brand, organize festive photo contests or boost social media engagement with comment-to-win Christmas sweepstakes. Make sure to offer attractive incentives to reward participation - it's the strongest factor driving traffic to your Christmas promotion. 

  • Creating a digital Advent Calendar is easier than you think! There are many brands that allow you to create custom Advent Calendars with which you can engage online communities throughout the whole Advent season. Easypromos offers different types of Advent Calendars and other ideas for the Christmas campaign.

  • Christmas social media giveaways highly boost social media engagement and increase brand visibility right in time for Christmas sales. Organize comment-to-win Christmas giveaways to engage your social media community and improve brand awareness. Offer attractive prizes to attract as many participants as possible. Then use a reliable platform like Easypromos to choose a random winner from among all participants. Reinforce customer trust by obtaining a certificate of validity and prove the winner selection process was transparent and automatic. 

  • Attractive prizes are the secret to successful Christmas promotions. Use your Christmas promotions to showcase your best-selling or newly launched products and raffle them among all registered users. Looking to boost sales? Distribute discount codes to drive traffic to your store or e-commerce. Improve brand reputation and share Christmas prizes with the Easypromos festive prize wheel

  • Yes, platforms like Easypromos allow you to launch mini-games for your brand. Just in minutes, you can create branded Christmas versions of popular games like Memory, Puzzle, Word Search, or Minesweeper. Easypromos provides you with pre-configured game templates, which allow you to save a lot of time and hassle when launching your branded Christmas game.

  • Promoting your business for Christmas has never been easier! Heighten brand visibility and boost engagement with social media giveaways and grow your mailing list with sweepstakes with entry forms. You can also collect user-generated content with a festive photo contest, or highlight your best selling products with Christmas Personality Quizzes. Don't forget about branded Christmas games which entertain online communities and expose audiences to your brand.