Advent Calendar

Thrill your audience with an Online Advent Calendar for the Christmas countdown. Participants open a window each day for the opportunity to win prizes, play games, watch videos, get coupons, complete surveys, enjoy a story, and much more. Design and fully customize the 24 days of the calendar or as many days as you like. This application is the perfect choice for creating 100% digital, personalized, and interactive Advent Calendars.


Table of contents
Advent Calendar

Main Features

  • 100% customizable design template

    Fully customize the calendar's design with your brand's styles, colors, fonts, text, and images. Access various templates and a graphic editor to personalize every detail. The number of calendar windows is flexible.

  • 20 different dynamics behind the windows

    Customize the behavior of each calendar window with over 20 unique dynamics ranging from static content such as thank-you messages, video playback, images, or storytelling to interactive content such as mini-games, surveys, and prize wheels, among other options.

  • Multiple options for prize distribution

    Encourage user participation through prize distribution. Prize distribution options include daily giveaways, instant win, direct prizes, end-of-campaign prize draws, and extra entries based on the number of windows opened, and more.

  • Single-user registration

    Users must identify and register when opening the first window. Registration forms are fully customizable and integrations with social networks, SSO systems, and other digital marketing tools available.

  • Statistics and user management panel

    Access to a control panel to view in real-time the list of all users, how many windows each has opened, winners list, daily participation and impressions, referral channels, the number of times it has been shared, and other relevant data.

  • Reminders of newly available windows

    Email platform to communicate with participants. Schedule automatic emails to remind users that a new window is available, thus encouraging daily participation.

  • Automated window activation and closing

    From the control panel, you can configure the number of windows along with the date and time of activation and closing for each one. Once programmed, the calendar will operate automatically, and at 12:00 AM in your time zone, it will update the status of the windows. Available labels and graphic resources to indicate whether a window is closed, active, or pending activation.

  • Microsite or integration to your website or application

    The calendar can be published as a microsite with a branded URL or linked to a new domain. Also available is the option to embed it on your website as a widget or integrate it into a mobile application.

Advent Calendar is available in the following plans:

  • <strong>Premium</strong> Plan
    Premium Plan


    • Limited to a maximum of 10.000 participants per campaign.
    • Easypromos branding visible.
    • Customize default template with your own wording and images.
    • Full customization of the registration form to include any field.
    • Automated email platform to contact participants and winners.
    • Third-party integrations with external platforms.
    • Access to advanced statistics
  • White Label Plan
    White Label Plan

    Premium version, plus:

    • Limited to 50.000 participants per campaign. Contact us for over 50.000 participants.
    • No visible Easypromos branding.
    • No reference to Easypromos when sharing.
    • Multiple languages within one promotion app.
    • Use your own domain name.
    • Developers: Use your own CSS styles, HTML, and Javascript code.
    • Developers: Access to the API and Webhooks for real-time exporting of entries.
    • Recommended for big brands and agencies.
    • Premium support.

Combine it with

  • Game Apps
    Combine several games in a single calendar: puzzles, memory, word search, hidden objects, match it, minesweeper...
  • Entry Form Giveaway
    Run a random prize draw for all registered participants. It’s a great way to distribute various incentives and reward users who didn’t win prizes by score.
  • Distribute coupon codes
    Reward users for participating daily by distributing coupons or promotion codes to redeem in your store.
  • Instant Win
    Configure an instant winner giveaway to better control when prizes are awarded. You can program instant winners for each day or stage, this way you will surprise participants with unexpected prizes.

Complete features

Case Studies

  • Village of Lights - Leavenworth's Advent Calendar
    Learn how a town promoted tourism and its local businesses with a digital Advent Calendar

    Agency: Howell at the Moon Productions

    Client: Leavenworth Chamber of Commerce

    Read complete case study
  • Devonshire Hotels Advent Calendar
    How a Hotel Group Boosted Engagement with a Gamified Advent Calendar

    Client: Devonshire Hotels & Restaurants Group

    Read complete case study

Resources and help

  • Technical tutorial

    Tutorial A step-by-step guide to how to create a prize calendar promotion with the Easypromos platform.
  • Free eBook

    Ebook with examples of Advent Calendars that brands have made successfully.

Frequently Asked Questions

  • The commonly available platforms that offer marketing gamification to attract and retain customers are simplistic and non-customizable. With Easypromos you can create online Advent Calendars from a template or with our easy-to-use tools available in our platform. Use the Prize Calendar app to create your own; with its microsite format, you will be able to embed it in your website and share it through your social media and other marketing channels.

  • Yes! Our platform allows you to create and customize online prize calendars without any programming required. The control panel will guide you step by step and you will have a preview of what you are editing at all times.

  • Gamification helps attract online users to brands, and promotions help to increase sales. Moreover, if you manage to set up a long-lasting promotion with several challenges and a classification ranking, you will boost user engagement and brand recognition.

  • Because it creates expectation around Christmas festivity. It also entertains your audience, improves engagement with the brand, and improves sales. Additionally, as the promotion lasts several days or weeks, the user’s attention is held for longer than with a simpler giveaway or promotion.

  • To generate a higher interaction with your audience, try offering one or more prizes among all the participants or giving away direct discounts for participating in the promotion. You can also award prizes through points in the ranking or with a giveaway among the registered participants. This way, besides the entertainment of the game itself, there will be an added motivation to win a prize.