Simplified registration to increase participation
With mobile registration and sms validation, users no longer need to worry about remembering email passwords or social media accounts. They simply need to enter their mobile phone number and confirm their identity through an SMS. This simplification of the registration process facilitates participation for people of all ages, even those who do not use email. Thus, expanding your promotions’ reach and increasing the chances of success.
Build a solid database for mobile marketing
Mobile registration with SMS validation not only provides a more user-friendly experience for your users, but also allows you to build a valuable database for your mobile marketing campaigns. In addition to collecting participants’ phone numbers, you can obtain their legal consent to maintain direct and personalized communication with them through text messages or push notifications. Seize this opportunity to improve the effectiveness of your promotional strategies and customer retention.
Notice that the registry form allows you to display the privacy policy and add checkboxes for users’ consent. You can also specify how their information (mobile phone number) will be used as well as the disclaimer in other checkboxes.
Get a feel of the user experience of the user registration and login via mobile phone number with this DEMO of an Entry Form Giveaway with SMS validation.
Make sure users are real and avoid fake accounts with SMS validation
Mobile registration with SMS validation also ensures that users participating in your promotions are real, making it difficult to create fake or duplicate accounts. By requiring verification through a text message sent to the user’s mobile phone, it ensures that each participant is unique and authentic. This benefit is particularly relevant for organizing companies, as it allows them to obtain more reliable results in their promotions and prevent result manipulation by malicious users.
Mobile authentication has gained popularity in recent years due to its convenience and security. According to a Statista report, it is estimated that in 2021, 89% of the global population owned a mobile phone, highlighting the importance of adapting to mobile technologies (Statista, 2021). Moreover, a Mordor Intelligence report projects that the global mobile authentication market will grow at a compound annual rate of 18.53% between 2021 and 2026 (Mordor Intelligence, 2021).
The mobile phone login option has an additional cost as it requires sending and SMS for each identification.
Do you want to experience all these benefits in your own promotions? Try the new mobile registration system with SMS validation on Easypromos. Create an account and see for yourself how this tool can boost your campaigns. If you prefer to get more information or request a personalized demo, do not hesitate to contact our sales team. We will be happy to assist you and help you take your interactive promotions to the next level.
