15JAN2019

Survey: How Brands Use Social Media Giveaways Today

Posted in: Business news

Facebook is the most popular social network which brands use to run giveaways online. According to a survey of 378 marketers and Easypromos users, 92.6% run social media giveaways on the social network. Instagram is the next most popular, used by 67.5% of respondents. Scroll down to read more results and conclusions to help direct and improve your social media marketing.

19DEC2018

8 Trends in Online Contests and Promotions that we’ll see in 2019

Posted in: Business news

We finished 2018 with some great news: brands are taking big steps forward in data security for contest participants, following the new data protection laws in the EU. And we’re seeing better quality contests and giveaways as a result. Check out our infographic for more 2019 trends in online contests, and scroll down for a detailed analysis.

04MAY2018

Easypromos and the new General Data Protection Regulation (GDPR)
gdpr blogpost

Posted in: Business news

The European Union’s new General Data Protection Regulation (GDPR) is designed to reinforce and unify data protection for all EU citizens. The regulation was approved by the EU parliament, The Council of the European Union and the EU Commission two years ago. The regulation will be applied as of May 25, 2018.

04APR2018

Integrate Promotions with Zapier: Send Leads to CRM Systems
header_easypromos_zapier

Posted in: Business news

With Zapier, you can connect your Easypromos promotions with 1000+ Apps. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.

04JUL2017

We have renewed the Promotions Editor. This is what it looks like from now on!
new_promotions_editor

Posted in: Business news

The Easypromos DNA predisposes us to use active listening towards our users and whenever it’s possible we integrate new options fast to respond to their requests and suggestions. Even though the platform is in constant evolution there are moments when it has to be adapted to a global vision and we need to bring order, simplicity and coherence to the tool. This is the goal of this update because the Editor had become one of the interfaces where the users spend most time customizing the promotion and it should give you a good experience and allow to configure the promotion in a more intuitive way to help you in your work process.

14JUN2017

The Easypromos API is Designed for Data-Driven Marketing
Easypromos API for data driven marketing

Posted in: Business news

We’ve launched an updated version that makes it easier to use our API and set up integrations. The Easypromos API allows developers to automatically export a list of promotion participants, and integrate the promotion data with external platforms.

29MAR2017

The New Challenge for Brands:
Adapt Promotions to Smartphones
infographic devices online promotions

Posted in: Business news

Press release – Barcelona, Spain – March 2017

The mobile phone is the most used device to participate in online promotions and sweepstakes. The Smartphone already outperformed the computer as an Internet gateway in 2016 and a recent study that Easypromos has developed, shows that it is also the most used device to participate in contests and sweepstakes on Facebook.

15MAR2017

Easypromos ranks Top 5 of GetApp’s Social Media Marketing solutions
TOP5_getapp_Social_Media_Marketing_Solutions

Posted in: Business news

97% of the user reviews in GetApp are positive, and 94% would recommend us to a friend or a colleague. These numbers, together with other strengths like the integrations, the mobile functionalities, presence in media and the security that the platform offer, has placed Easypromos as number 5 in the Top 25 ranking of Social Media Marketing solutions for small and medium businesses in the first two quarters of 2017.

13FEB2017

Shopping centers top ranking of Valentine’s Day online promotions

Posted in: Business news

PRESS NOTE – BARCELONA (SPAIN) – FEBRUARY 13, 2017

Valentine’s Day is just around the corner. This day used to be a key date for the small businesses but people no longer buy only flowers and chocolate to their loved ones. Nowadays many brands and companies use online sweepstakes, contests and promotions around this date to get more visibility.

10FEB2017

Study: Facebook Sweepstakes Generate 1000% More Engagement than Standard Promotional Posts
Facebook sweepstakes

Posted in: Business news

  • Facebook Sweepstakes Hosted through the Easypromos Platform Increase 250%; Results Show More Likes, Comments, Shares and Followers.

PRESS NOTE – TORONTO, BARCELONA – FEBRUARY 10, 2017

Today, Easypromos, a global leader in digital promotions, announced the results of a six-month study of Facebook promotions which found that Sweepstakes posted on a Facebook page receive, on average, more than 1000% more interactions than a standard promotional post on the same page. Facebook sweepstakes enable Facebook page owners to host a giveaway among followers who like or comment on a post.

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