05FEB2019

Easypromos is now ISO 27001 and ISO 27018 certified
Image of the Easypromos and Aenor logos, with a "certified" stamp

Posted in: Business news

The Easypromos Information Security Management System is now certified to the ISO/IEC 27001:2014 standard, as well as the ISO/IEC 27018 standard for protecting personal data in the cloud. The certification was carried out by an external auditor, AENOR.

21JAN2019

How to organize giveaways with collaborators, co-sponsors and brands
Giveaways with collaborators

Posted in: Business news

Social media giveaways are on the rise – especially with co-branding, sponsorship and influencer marketing in the mix. Here’s your guide to collaborative giveaways, using the new tool to invite and connect with collaborators.

15JAN2019

Survey: How Brands Use Social Media Giveaways Today

Posted in: Business news

Facebook is the most popular social network which brands use to run giveaways online. According to a survey of 378 marketers and Easypromos users, 92.6% run social media giveaways on the social network. Instagram is the next most popular, used by 67.5% of respondents. Scroll down to read more results and conclusions to help direct and improve your social media marketing.

19DEC2018

8 Trends in Online Contests and Promotions that we’ll see in 2019

Posted in: Business news

We finished 2018 with some great news: brands are taking big steps forward in data security for contest participants, following the new data protection laws in the EU. And we’re seeing better quality contests and giveaways as a result. Check out our infographic for more 2019 trends in online contests, and scroll down for a detailed analysis.

30OCT2018

5 tips to create impressive images for Instagram giveaways
How to create images for Instagram giveaways

Posted in: Business news

Instagram has become a juggernaut of digital marketing. But in an increasingly crowded market, how do you stand out? How do you get followers to engage? The answer is exciting, dynamic visuals. Here are 5 expert tips to create attention-grabbing images for Instagram giveaways.

11JUN2018

3 Quick Ways to Set up a World Cup Betting Pool on your Social Media
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Posted in: Business news

The 2018 Russia World Cup is just around the corner, and surely you have already planned some marketing action related to the biggest sports event of the year. But if you haven’t, don’t worry. We will explain how you can create a World Cup betting pool on Facebook, Twitter or Instagram in just 2 minutes. Yes, you’ve read correctly: in just 2 minutes.

04MAY2018

Easypromos and the new General Data Protection Regulation (GDPR)
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Posted in: Business news

The European Union’s new General Data Protection Regulation (GDPR) is designed to reinforce and unify data protection for all EU citizens. The regulation was approved by the EU parliament, The Council of the European Union and the EU Commission two years ago. The regulation will be applied as of May 25, 2018.

04APR2018

Integrate Promotions with Zapier – the New Way of Sending Leads to CRM Systems
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Posted in: Business news

We’re happy to announce the newest integration in our promotions, the only integration you’ll need from now on: Zapier! With Zapier, you can connect your Easypromos promotions with 1000+ Apps. We have created 16 prepared integrations, for example Salesforce, Zoho CRM or Hubspot. But you can create many others yourself, without the need of any programming skills. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.

12FEB2018

How to Generate Visits to Your Social Networks to Increase Your Followers
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Posted in: Business news

One of the primary objectives when launching a Digital Marketing campaign is to increase the number of followers, likes and fans of the organizing brand’s social media profiles. Online contests, sweepstakes and promotions are all effective actions for doing this. However, in seeking to achieve this goal it’s important to keep to the guidelines of the various social networks.

The most effective method of obtaining new followers via a promotion while keeping to the guidelines of the social network is to direct users to your page or profile and let them decide whether or not to become a follower. Number of visits to your social media profiles is one of the most important parameters to measure when you launch a Digital Marketing campaign. In this post we explain how to generate and measure visits to your Facebook, Instagram, YouTube and Twitter profiles in strict compliance with the guidelines of each of the social networks.

29JAN2018

Introduction to the New Prize Management System
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Posted in: Business news

In this post we introduce the new system for managing prizes and winners on the Easypromos platform. This system has been developed over the course of eight months, and, from 31 January 2018, it will apply to all new promotions created with the platform. The new system simplifies and improves on the way winners are selected, while also increasing the mechanisms and options for distributing prizes among promotion participants. Keep reading to learn more about the new features, the benefits of the new system, and what you need to know before January 31.