Unlock the marketing potential of football competitions!
During the months of June and July, some of the most important football events of the year take place, coinciding with the break in major national and international leagues. Competitions such as the FIFA Club World Cup, the CONCACAF Champions Cup, the OFC Nations Cup, and prominent women’s tournaments like the UEFA Women’s Euro and the CONMEBOL Women’s Copa América will capture the attention of millions of fans around the world.
This context presents an excellent opportunity to attract new customers and strengthen your brand’s positioning. From social media content to strategies for your website or mobile app, we offer ideas and resources to help you connect with your audience by leveraging the media buzz surrounding these tournaments. It’s time to team up with football!
Creative marketing ideas for football tournaments
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Social media giveaways during a tournament
If you've never run a promotion before and think football events could be a great way to engage your audience, start with a social media giveaway. Choose an appealing prize related to the tournament—or give away your flagship product. Post about the giveaway on the social platform where you get the most engagement from your fans: Instagram, X, or Facebook. Users will participate by commenting on the post, which will help increase your reach, boost brand exposure, and enhance visibility.
Some ideas: ask your community who they think will be the best player of the match, which country will win the tournament, how many goals will be scored in the next game, and so on.
- Use our giveaway apps to run a random draw on the social network where you have the largest audience. You can also host a joint giveaway across your brand’s Instagram and Facebook profiles. To do this, publish a post on both platforms and then use the Multi-Network Giveaway tool to select a single winner.
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Entry Form Giveaway for High-Value Prizes
If you want to quickly grab your fans’ attention, run a ticket giveaway for a football match. When you offer high-value prizes, you can ask participants for more than just a comment on a social media post, for example, collecting their contact details to enter the draw. This can be especially useful if your goal is to grow your email marketing list. Take a look at the following example, where the official jersey of a football team is being given away.
The prize doesn’t have to be match tickets. It can also be a high-value item related to the competition: a subscription to an online platform to watch all the matches, an official tournament ball, or a national team jersey. Another idea is to run a refer a friend giveaway. Participants will enter the draw only if they get their friends to register as well. This way, you can make the campaign go viral and increase your brand awareness.
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Digital brackets and prediction games to follow a tournament
Create a tournament bracket predictor and challenge your audience to guess the outcomes of a sports championship. The app displays all the matchups by round, and participants select which team they think will advance to the next stage until they complete the entire knockout bracket. Participants earn points for each correct prediction, and you can reward them with official merchandise or your own products. It’s an ideal dynamic to boost engagement and keep users actively connected to your brand throughout the tournament.
You can also run a score predictor to connect with your audience. Invite participants to predict the results of football, basketball, or any other sport. Display the matchups in a visually appealing way so they can easily make their predictions. Once the games are over, publish the results, automatically calculate each participant’s score, and show the final leaderboard to announce the winner.
Finally, you can organize a Multi-Round Score Predictor where participants make predictions for each round of matches. They can earn points for correct guesses and climb global, weekly, and monthly leaderboards. Try the EURO Cup DEMO to see how it works in action.
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Games to entertain the most passionate football fans
Maybe your brand isn't directly connected to the world of football, but you know users love to play, especially when the challenges are fun and there’s a chance to win a prize. Take advantage of football fever and launch a digital game around major tournaments to boost engagement with your audience. With Easypromos, you have several options for creating interactive games. Here are some ideas.
The Free Kick game won’t go unnoticed! This interactive game challenges users’ precision and strategy. With a free-kick mechanic, players must score as many goals as possible in the shortest time. The app offers two gameplay modes with different levels of difficulty and a high level of customization: jerseys, logos, and more.
Through DEMOS, let’s take a look at more examples of games you can customize with a football theme, or any theme you like:
- Falling Objects. A skill-based game where the user has to catch all the falling items before they hit the ground. To score the highest points, the player must catch all the positive objects using the container at the bottom and avoid the negative ones.
- Match It. A matching pairs game to entertain your audience. Challenge participants to connect related images by finding the link between them, such as famous players and their teams, books and their authors, or products and their packaging.
- Tap Tap. Players have to catch the elements that appear randomly on the screen to score as many points as possible. Customize the game with the theme of a specific team, tournament, or competition.
- Reveal & Win. Show the user an image with multiple elements and challenge them to find the winning ones. Create fun and excitement among your audience, and let them test their luck while you collect their contact information for future marketing campaigns.
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Trivia, quizzes, and polls about players and teams
Another great way to capture users' attention is to use upcoming football championships to challenge their knowledge and opinions. Create interactive dynamics where users have to predict the best player of the tournament, build their dream team, or even decide who has been the greatest footballer of all time.
For example, the Face Off dynamic offers a fun voting experience where candidates compete in pairs. The participant chooses between two options, and after each selection, a new competitor appears to face off against the chosen one.
Now let’s take a look at more DEMOS of prediction-based dynamics you can use to invite users to make their forecasts:
- Pick your Favorite. A game that displays several options on the same screen and asks users to choose just one, their favorite. With a single click, you can gain insights into their preferences related to the world of football. For example, you can ask event attendees to choose the best player of the match or the tournament.
- Build your Team. Invite followers to create their ideal lineup, starting eleven, or dream five for football, basketball, or any other sport. Offer multiple choices and display the players using their faces or jerseys on the playing field for a fully visual experience.
- Knowledge Quiz. Test your audience’s knowledge with a quiz. Include different types of questions and enrich them with videos and images to make the experience more engaging. For example, you can evaluate how much they know about a tournament or a specific team.