Increase sales with repeat customers
When you run a marketing campaign aimed at repeat customers, you have a 60-70% chance of making the sale. Meanwhile, a campaign aimed at new customers has a 13% success rate. Selling to repeat customers takes less effort, costs less, and offers more potential for upselling and cross-selling.
Increase brand awareness and reputation with customer ambassadors
A positive experience is good for you and your customers. Loyal customers will recommend your brand to their family, friends and colleagues, effectively becoming brand ambassadors. Every committed fan of your brand is a micro-influencer.
Get public recommendations for your products and services
Public recommendations and reviews are one of the most important factors in consumer decision-making. So it’s essential for brands to campaign for more reviews and feedback, and share the results on social media. Public reviews and recommendations can also boost your brand visibility, search engine rankings, and ad conversion rates.
Improve products and services through customer feedback
Get more from your repeat customers when you reward them for sharing their opinion. Get reviews, ratings, and ideas to develop products through customer satisfaction surveys, exclusive events for VIP customers, and creative collaborations with your brand.
Support business growth with predictable sales
Use your loyal customer base to support your business’ growth and ensure your cash flow. When you have a community of repeat customers, your business is in a stronger economic position, with predictable sales and income. This strong position enables you to enter new markets, diversify products, run more ambitious marketing campaigns, and more.
Customer loyalty is a cornerstone of any brand’s marketing and sales strategy. It applies to the final phase of the buyer’s journey, when brands start to build their long-term relationship with customers.
But customer reward programs which are solely based on discounts don’t always meet the expectations of brands or consumers. If you want to encourage repeat customers, you need something more than an economic reward. So how do you create lasting, meaningful engagement with your customers?
Through customer loyalty campaigns which offer both rational and emotional benefits. When reward programs are merely based on points in exchange for purchases - as with loyalty cards - the customer’s loyalty is relatively weak. But an entertaining, interactive customer experience will reward customers and make them feel a part of the brand’s community.