Automatized sending of emails
Easypromos' exclusive product
The Email Platform permits you to manage and program all the communications of a promotion or contest via email. Contact the users of the promotion to boost their brand engagement, give the prize to them, or announce the winners or a new contest stage.
Main features
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Program and automate the email platform
Create an email and program when it is to be sent to the contest or promotion participants. You can schedule it to be sent on a specific date; or after a particular event has taken place within the promotion, such as a user registering for a sweepstake, a user’s friend registering, or a user achieving an objective.
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Segment your email recipients
Decide who you will send your email to: all the participants or just some of them, based on specific characteristics such as their age, gender, country, etc. You can also segment them by the achievements or objectives of users: points accumulated, votes obtained, friends recruited, winning users, or correct answers obtained.
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Customize the communication with your name and image
Configure the email with the name, email and signature of your brand. Design and upload images to customize the email template that will reach your users.
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Individualize the message for each participant
Utilize the variables (smart tags) to personalize each email template with the details of each participant. This way, you can address each user by name, you can show them the evolution of their particular participation, you can indicate how they should invite their friends to participate or vote, and you can even remind them of their individual promotional code.
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Send attachments
Attach up to 3 files to the emails to complete the content of the communication. Send coupons, instructions to how to redeem the prize or code, or information about the product that was of most interest to the survey participant, etc.
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Configure and send notifications
Create emails addressed to the promotion administrators or collaborators so that they receive, straight to their inbox and in real time, a message informing them of events as they occur during the promotion.
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Validation of emails
Activate and customize an email that will be sent automatically to all registered users so that they can verify their email address. This will help you obtain a quality database. It will also allow you to distribute a coupon or validate the participation in a sweepstake or contest if a user has previously validated his or her email address.
Register now and access the control panel. You can set up a promotion and contact participants with the user-friendly email tool.
Resources and help
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Commonly used emails
Discover the most common configurations for automatizing communication with your participants.
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Technical tutorial
Consult the tutorial that will guide you through the Emails Platform from the beginning.
Frequently asked questions
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How to run an Instagram giveaway?
The most used giveaway type on Instagram is a random draw among all the users that have commented on a post on a brand's profile. These are the steps to follow:
1) Write and publish the giveaway post on your profile. Learn here which aspects you should include in this post so that users know how to participate.
2) When the participation period is over, use an application to import all the participants and select the winner or winners.
3) Announce the winner and ask for the contact data so you can deliver the prize.
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Can I run an Instagram giveaway and ask users to follow me?
Instagram's promotion policy does not prohibit setting the requirement of following the profile in order to participate in a giveaway so you can ask for it. But, no external app can check if the participants are followers. So you should check this manually after picking the winners and manage it with the alternate winners. Learn how to obtain and manage alternate winners.
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In a photos and video contest, can I create a private gallery for the jury?
Yes. In the “Voting Contest” app you can create a private space within the contest microsite only accessible to the jury where the final candidates are displayed. As an organizer you can configure which candidates will be displayed in this gallery and, if necessary, enable voting according to the considerations you need to apply.
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Can I do a photo and video contest and collect contact details of the voters?
Yes. With Easypromos’ voting contest you can allow participants to vote in exchange for registering and leaving their contact details. The tool is flexible and allows you to configure the entry form according to your preferences so you can gather the data that you need.
