How Can Easypromos Help Shopping Centers and Merchant Associations?

Prompt customers to visit the stores in the shopping center

Drive Foot Traffic to Your Shopping Center

Reward shoppers for visiting your shopping center by giving them instant access to prizes, discounts, or branded merchandise. For example, launch a Spin the Wheel that can only be accessed from within the shopping center using participant geolocation or by scanning a QR code on-site. Promote the campaign through digital displays, in-store signage, or a customer service desk where participants can also redeem their prizes.

Geofencing Rules for Promotion Access

Launch Location-Based Promotions and Manage Rewards by Store

Limit participation to shoppers who are physically present at authorized shopping centers or participating stores, and automatically associate each entry with its location. Display all participating locations on an interactive map and assign each store its own prize inventory, allowing rewards to match available stock while maintaining centralized control over the entire campaign.

 

Learn more about participant geolocation

Offer a digital Coupon book

Offer a Digital Coupon Book

Let visitors scan a QR code and register to access a digital coupon book featuring participating stores, available discounts, and exclusive rewards. Shoppers can select a store, claim an offer, and redeem it directly at the corresponding location. You can also tailor offers by store, assign location-specific rewards, and track redemptions across participating businesses while maintaining centralized control of the campaign.

Use OCR ticket validation to reward buyers

Use AI Receipt Validation to Reward Shoppers

Reward shoppers based on their purchases by asking them to upload a photo of their receipt. Easypromos uses artificial intelligence to analyze each receipt in real time and verify that it meets the campaign criteria. Once validated, shoppers can unlock exclusive prize draws, Spin the Wheel promotions, Scratch & Win games, or receive instant rewards that can be redeemed on their next visit to the shopping center.

Increase the value of the average ticket

Increase Average Purchase Value

Encourage higher spending by requiring shoppers to meet a minimum purchase amount before they can participate in the promotion. For example, customers who upload a receipt worth more than $30 can unlock a Scratch & Win game with instant prizes, creating an extra incentive to spend more during their visit.

Help increase store sales

Help Participating Stores Increase Sales

Encourage purchases with interactive campaigns that reward shoppers for completing specific actions. Distribute digital coupons after a game, offer discount codes in exchange for registration, or reward customers with product samples or instant prizes after completing a survey. These campaigns help participating stores increase sales while creating a more engaging shopping experience across the entire shopping center.

Generates urgency in the purchase

Create Urgency and Encourage Immediate Purchases

Use limited-time rewards to motivate shoppers to make a purchase before the offer expires. For example, launch a Scratch & Win promotion that distributes discount coupons valid for the next 60 minutes, encouraging participants to redeem them at a participating store during the same visit.

Combine online and offline actions

Combine Online and In-Store Experiences

Connect the digital and physical shopping experience with omnichannel campaigns that encourage shoppers to engage both online and on-site. For example, set up a branded photo booth in the shopping center, invite visitors to share their photos on Instagram using your branded hashtag or by mentioning your account, and turn every submission into a public voting contest that extends the campaign's reach beyond the shopping center.

Learn more about your clients, their interests, and needs

Understand Your Shoppers’ Interests and Needs

Use online surveys and questionnaires to collect valuable feedback from shopping center visitors. Ask about customer satisfaction, shopping habits, preferred stores, or future services, and encourage participation by offering instant rewards or entry into a prize drawing. The insights collected can help you improve the visitor experience and plan more relevant campaigns.

Get more followers and bring a new audience to the shopping center's social media accounts

Grow Your Social Media Audience

Use social media giveaways to entertain your audience, increase engagement, and attract new followers to your shopping center's social media channels. Campaigns on Instagram and Facebook help expand the reach of your posts, encourage user participation, and increase brand visibility while driving more shoppers to your stores and events.

Campaign Mechanics for Shopping Centers and Merchant Associations

Discover Real Examples of Interactive Campaigns for Shopping Centers and Merchant Associations