Get contact details and consent to communications
Customer data is a high-value commodity. But customers value privacy too, as we’ve seen with the introduction of new privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These laws insist on direct, informed consent to data collection and communications. Your lead capture forms must give clear information about how you use the data you collect. This new model for data collection results in high quality leads and more effective marketing campaigns.
Communicate directly with your followers
Social networks enable brands to create, communicate and interact with their own unique communities. But your social media audience doesn’t belong to you. Your ability to communicate relies on the rules of each social network. You can’t even guarantee that all your followers see all your posts. That’s why data collection with contests and promotions is so important: so you can set up direct methods of communication with your followers through email, SMS and other technologies.
Get to know your audience
Data collection campaigns are about more than just contact details. You can also learn more about your followers’ preferences and interests. Use this information to segment your audience for targeted lead nurturing campaigns. Personalized messaging and targeted campaigns are more effective than conventional ads. Use the same data capture tools to get opinions on your products and spot consumer trends.
Reward loyal customers and target audiences
When you collect data from your followers and start to segment your audience, you can design specific, personalized promotions. This is key to improving conversion rates and building brand affinity. Use direct communication to convert leads, reward loyal customers, and create brand advocates.
Integrate data collection campaigns with your CRM
Sync leads from your promotions with your CRM system, email list or database. An effective lead generation campaign should make integration, segmentation and qualification easy. Automate your lead generation and conversion campaigns, save time, and increase ROI.
Social networks are a great source for lead generation, but users are increasingly protective of their privacy and personal data. With the arrival of the GDPR and similar data legislation, brands are under pressure to develop sensitive, secure methods for data collection.
Users have high expectations for brands which use their data. Modern consumers expect a reward in exchange for their personal data: a prize draw, coupon, or entertaining experience. At the same time, brands have to share detailed information about how they will treat and use that data. And users must always have the option to enjoy promotions without sharing their data.
That’s why apps like Easypromos have become so important: we offer solutions to generate leads, collect data, get user consent, store data securely, and integrate information with CRM systems.