Unlock the marketing potential of football competitions!

Social media giveaways are one of the easiest ways to join the conversation around a major football tournament. Choose an appealing prize related to the competition — such as a jersey, match experience, sponsor product, or gift card — or give away one of your own products.

Publish the giveaway on the social platform where your audience is most active: Instagram, Facebook, or X (formerly Twitter). Ask users to participate by commenting on the post with their answer to a football-related question. For example: who will be the best player of the match, which team will win the tournament, or how many goals will be scored in the next game.

This type of interaction helps increase reach, generate conversation, and boost visibility during key match moments.

If you want to quickly grab your audience’s attention, run an entry form giveaway with a high-value football prize. Instead of asking users to comment on a social media post, invite them to register for the draw by leaving their contact details. This is especially useful if your goal is to grow your email marketing list or collect first-party data.

The prize can be match tickets, a national team shirt, a tournament ball, a subscription to watch the matches, a product from one of your sponsors, or, like in the example below, an official jersey.

Another idea is to run a refer-a-friend giveaway. Participants enter the drawing when they get friends to register as well. This helps increase campaign reach, attract new contacts, and boost brand awareness. Try the ticket giveaway demo and see how participants register and invite friends.

Create a tournament bracket predictor and challenge your audience to guess the outcome of a football championship. Participants select which teams they think will advance through each round until they complete the knockout bracket. They earn points for each correct prediction, and you can reward winners with official merchandise, sponsor prizes, or your own products.

You can also run a score predictor and invite participants to predict match results. Display the fixtures in a visual format, publish the final scores once the matches are over, and let the platform calculate each participant’s points and leaderboard position automatically.

For longer campaigns, you can organize a Multi-Round Score Predictor where participants submit predictions for each round of matches and climb global, weekly, or monthly leaderboards. Try the World Cup demo to see how this type of campaign works in action.

Your brand doesn’t have to be directly connected to football to join the excitement around a major tournament. Branded games are a simple way to entertain users, increase engagement, and offer the chance to win a prize. With Easypromos, you can create interactive games customized with your brand, tournament theme, team colors, logos, products, or sponsor elements.

The Free Kick game is a natural fit for football campaigns. Participants try to score as many goals as possible in the shortest time, while the experience can be customized with jerseys, logos, and other visual elements.

You can also adapt other games to a football theme:

Another effective way to capture users’ attention is to turn football championships into interactive questions, votes, and challenges. Invite users to predict the best player of the tournament, build their dream team, vote for their favorite player, or test their knowledge about a specific team or competition.

For example, the Face Off mechanic offers a fun voting experience where candidates compete in pairs. Participants choose between two options, and after each selection, a new competitor appears to face the winner.

You can also use other interactive campaign mechanics to collect opinions, preferences, and insights from your audience: