Health, Hygiene and Beauty
Get more people to know and buy your products
An essential part of promotional efforts for beauty, hygiene and health products is turned towards gaining visibility on social media. In this highly competitive sector, consumer recommendations play a crucial role in the purchasing decisions of prospective customers. That’s why contests and giveaways that encourage clients to create and share content about the product are incredibly valuable for the brand. Additionally, with Easypromos, you can also foster customer loyalty through product purchase promotions, discounts and exclusive benefits. In the beauty and health industry, loyal customers are a treasure to cherish.
How can I use Easypromos to promote my product?
Host a social media giveaway
Giveaways on Instagram, Facebook or Twitter help promote your brand, with much more reach than with an informative post alone. Raffle one of your products or services to make an impact on your target audience and turn them into active participants.
Encourage product consumption by rewarding buyers
Offer exclusive promotions to users who purchase your products. Request customers to upload a purchase receipt as proof of acquisition. Validate it using OCR (Optical Character Recognition) technology and allow the clients to enter a Prize Wheel, Scratch card, or enter them in a random draw, with extra entries for each new purchase made.
Encourage repeat purchases with an online loyalty card
Build customer loyalty with a digital stamp card. Each time clients buy your products, they can validate the purchase online and earn a new stamp to complete the card and receive a reward.
Provide online games to enhance brand awareness and online impact
Get your audience to interact with the brand for a longer period of time with branded personalized games. For instance, showcase your new makeup line with a memory game and raffle several units of the new products among the players who get the highest scores.
Launch giveaways with influencers
With Easypromos, you can organize a collabortive giveaway on Instagram with an influencer and combine participants from all posts, whether from the brand or the content creator. Easypromos provides transparent solutions to select the winner on other social platforms. Share a certificate of validity for all random draws to let your users know the brand always runs fair and transparent campaigns.
Spread the word about your new products or services
Use surveys to catch users’ attention and share information about your new products or services. Ideal for a new product launches, especially when you need to gain relevance and visibility before encouraging consumption.
Convert followers into users of your products
Distribute discount coupons and prizes among the target audience to attract new consumers. Reach a new audience by promoting the campaign on social media and digital channels, both organically and through ads.
Turn your customers into brand ambassadors
Gain more visibility and credibility by organizing photo or video contests where the consumers are the ones showcasing your product. We offer different contest dynamics that you can use to collect user-generated content. Reward participants with prizes to motivate the audience to become brand ambassadors.
Learn how Easypromos can help you promote your products
Contact our sales team to request a personalized demo.
