What can you automate with Instagram Messaging Automations?

From Comments to DMs

Automatically send a Direct Message (DM) when a user comments a keyword on your posts, Reels, or ads, and instantly deliver content, prizes, or access to promotions.

 

See it in action

From Stories to DMs

Convert Story replies into automated Direct Messages (DMs) that deliver content, rewards, or links instantly and guide users into structured engagement flows.

 

See how it works

From Mentions to DMs

Automatically respond to Story Mentions with Direct Messages (DMs) that deliver content, promotions, or personalized experiences at scale and in real time.

 

Discover the flow

From DMs to Automations

Trigger automated responses when users send a keyword via Direct Message (DM) and transform that interaction into an interactive chat experience.

 

See a real example

Persistent Menu in Instagram Direct Messages

Add a Persistent Menu in Instagram Direct Messages (DMs) with shortcuts to promotions, resources, and automations that remain visible to users at all times.

 

Test out the Persistent Menu

Ice Breakers to Start Conversations

Set up welcome questions that appear when users open the chat, allowing them to interact with your brand instantly with a single tap.

 

See Ice Breakers in action

Connect with 50+ Promotional Experiences

Launch giveaways, games, prize wheels, coupon campaigns, and any promotion from our catalog directly from an Instagram DM, and maximize participation without interrupting the user experience.

automation to instagram giveaway

Run Giveaways with Your Instagram Users

Automatically select random winners from users who interacted with your automations and launch certified giveaways in just three clicks.

Instagram Messaging Automation Pricing

Try it free for 7 days. Start without a credit card, with no long-term commitment, and full access to all features from day one.

Basic
Plan
$29USD/month 		Basic PRO
Plan
$49USD/month 		Premium
Plan
$199USD/month 		White Label
Plan
$399USD/month 		Corporate
Plan
$600USD/month

DM Automations

Connected Instagram Accounts

 13510Unlimited

Total unique users included

 5,00010,00030,000100,000Unlimited

Ice Breakers

Persistent Menu

ig.me links

Identified users and database

Giveaway among automation users

Download automation user list

Integration with promotions

*A unique user is a person who interacts with the automations of a specific Instagram account (whether through Direct Messages (DMs), the Persistent Menu, or Ice Breakers). Each user is counted only once per Instagram account, even if they interact multiple times.
VAT not included

Instagram Messaging Automations: Resources and Help

Instagram Messaging Automations FAQs

  • Who can configure and use Instagram Messaging Automations?

    Instagram Messaging Automations is compatible exclusively with Professional Instagram accounts, including Business and Creator accounts. These account types allow secure connection through the official Instagram API, which enables the automation of Direct Messages (DMs) in full compliance with Instagram’s platform policies. Personal Instagram accounts cannot use DM automation features. To get started, simply make sure your Instagram account is set up as a Business or Creator account. Once connected to Easypromos, you can configure DM Automations, set up a Persistent Menu, and create Ice Breakers without technical complexity or development requirements. This ensures a secure, scalable, and policy-compliant way to turn Instagram interactions into automated conversations.

  • Automating Direct Messages (DMs) means using predefined rules to send automated responses when a user contacts your brand, comments on a post, or performs a specific action. This eliminates the need to reply manually every time. Instagram Messaging Automations by Easypromos allows you to trigger automated responses that reward users with downloadable content, coupons, or a targeted link that grants access to exclusive content, promotions, or interactive experiences.

  • Yes. You can configure and activate Ice Breakers, which appear as a welcome message when a user starts a Direct Message (DM) conversation with your brand for the first time. You decide which questions or information are shown automatically. This improves the user experience and reduces manual response workload.

  • Yes. One of the key advantages of automating Direct Messages (DMs) is that responses are sent instantly, even when your team is not available. This ensures continuous user attention day and night.

  • Yes. Automations can be configured to respond to keywords or specific triggers such as comments, Story Mentions, Story replies, or incoming Direct Messages (DMs). Each interaction can activate a specific message or automation flow.

  • Yes. Automated conversations can be connected with Easypromos promotions, allowing users to move seamlessly from a Direct Message (DM) to participation. Users login through their Instagram account, reducing friction and simplifying participation.

  • Yes. You can run multiple automations in parallel, each with its own triggers and message flows, making it possible to manage different campaigns or use cases simultaneously.

  • No. The solution automates predefined responses and first interactions, but manual replies remain available when needed. Instagram Messaging Automations helps scale conversations while preserving human intervention for more complex or sensitive cases. It also helps increase engagement by delivering direct rewards and incentives automatically.

  • Yes. Instagram Messaging Automations uses Meta’s official Instagram API and operates entirely within Instagram’s messaging rules. Easypromos is a recognized Meta partner, ensuring safe and approved automation practices. When configured according to Instagram’s guidelines, it operates safely and in full alignment with platform policies.