Instagram Messaging Automations

Turn Instagram interactions into automated conversations that drive measurable engagement. Automatically send Direct Messages (DMs) when users comment on a post, reply to a Story, mention your brand, or send you a DM. Deliver content, instant prizes, access to games, coupons, and Easypromos promotions directly within the conversation, and resolve frequently asked questions using menus and automated responses.

 

Grow your followers, increase engagement, and streamline processes without additional tools.

 

Turn Instagram DMs into your highest-performing engagement channel.


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Instagram Messaging Automations

What can you automate with Instagram Messaging Automation?

From Comments to DMs

Automatically send a private message when a user comments with a keyword on your posts, Reels, or ads, and deliver content, rewards, or access to promotions instantly.

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From Stories to DMs

Turn replies to your Stories into automated conversations that deliver content, rewards, or links directly in the Instagram chat.

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From Mentions to DMs

Automatically reply to Story mentions with private messages that include content, promotions, or personalized experiences.

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From DMs to Automations

Trigger automated replies when users send a direct message with a keyword and turn it into an interactive experience within the chat.

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Instagram Messaging Automation Features

  • Ice Breakers to Start Conversations

    Configure predefined FAQs that appear when users start a Direct Message (DM) conversation with your brand for the first time. Ice Breakers guide users from the first interaction, remove friction, and trigger automations, links, or promotions with a single tap.

  • Connect with 50+ Promotional Experiences

    Activate giveaways, games, wheels, coupons, prizes, and any mechanic from our catalog directly from an Instagram DM and boost participation without taking users out of the chat.

  • Convert DM Conversations into Promotion Participation

    Turn users who interact with your brand in Direct Messages (DMs) into participants in Easypromos promotions. Guide them to a prize wheel, games, or interactive experiences directly from automated DMs, allowing them to participate without additional registration. Available on White Label and Corporate plans.

  • Analyze Results and Metrics

    View interaction metrics, unique users, and the performance of each automation to optimize your campaigns in real time.

  • Giveaways with Your Instagram Users

    Select random winners from users who have interacted with your automations and create certified giveaways in just 3 clicks.

Instagram Messaging Automation Pricing Plans

Try it free for 7 days. Start without a credit card, with no long-term commitment, and full access to all features from day one.

Basic
Plan
Basic PRO
Plan
Premium
Plan
White Label
Plan
Corporate
Plan

DM Automations

Connected Instagram Accounts

13510Unlimited

Total unique users included

5,00010,00030,000100,000Unlimited

Ice Breakers

Persistent Menu

ig.me links

Identified users and database

Giveaway among automation users

Download automation user list

Integration with promotions

*A unique user is a person who interacts with the automations of a specific Instagram account (whether through Direct Messages (DMs), the Persistent Menu, or Ice Breakers). Each user is counted only once per Instagram account, even if they interact multiple times.
VAT not included

Instagram Messaging Automations Full Features

  • Compatible with Professional Instagram accounts (Business and Creator accounts)
  • Fast and easy automation setup
  • Turn comments, Story replies, Story Mentions, and Direct Messages (DMs) into automated conversations
  • Run multiple automations simultaneously
  • Traceable automation flows (each message is linked to a trigger and a defined path)
  • Customize and publish a Persistent Menu
  • Customize and activate Ice Breakers
  • Run a giveaway and automatically select winners and alternates among unique users who interact with the automations
  • Issue a Certificate of Validity for the giveaways that you organize with Easypromos
  • Tools to publish and promote giveaway winners
  • Export the list of users who commented and the list of winners
  • Statistics on users who interacted and completed automated conversations and actions
  • Responsive chat support — no bots, direct access to product specialists

Instagram Messaging Automation FAQs

  • What does automating Instagram Direct Messages (DMs) mean and how does it work?

    Automating Direct Messages (DMs) means using predefined rules to send automated responses when a user contacts your brand, comments on a post, or performs a specific action. This eliminates the need to reply manually every time. Instagram Messaging Automation by Easypromos allows you to trigger automated responses that reward users with downloadable content, coupons, or a targeted link that grants access to exclusive content, promotions, or interactive experiences.

  • Yes. You can configure and activate Ice Breakers, which appear as a welcome message when a user starts a Direct Message (DM) conversation with your brand for the first time. You decide which questions or information are shown automatically. This improves the user experience and reduces manual response workload.

  • Yes. One of the key advantages of automating Direct Messages (DMs) is that responses are sent instantly, even when your team is not available. This ensures continuous user attention day and night.

  • Yes. Automations can be configured to respond to keywords or specific triggers such as comments, Story Mentions, Story replies, or incoming Direct Messages (DMs). Each interaction can activate a specific message or automation flow.

  • Yes. Automated conversations can be connected with Easypromos promotions, allowing users to move seamlessly from a Direct Message (DM) to participation. Users are identified through their Instagram account, reducing friction and simplifying participation.

  • Yes. You can run multiple automations in parallel, each with its own triggers and message flows, making it possible to manage different campaigns or use cases simultaneously.

  • No. The solution automates predefined responses and first interactions, but manual replies remain available when needed. Automation helps scale conversations while preserving human intervention for more complex or sensitive cases. It also helps increase engagement by delivering direct rewards and incentives automatically.

  • Yes. Instagram Messaging Automation uses Meta’s official Instagram API and operates entirely within Instagram’s messaging rules. Easypromos is a recognized Meta partner, ensuring safe and approved automation practices. When configured according to Instagram’s guidelines, it operates safely and in full alignment with platform policies.