Point-of-sale promotions
Turn the Point of Sale into an Interactive Experience
The point of sale is one of the most valuable touchpoints for engaging customers. Displays, signage, packaging, and digital screens become entry points to interactive campaigns that drive participation, capture first-party data, increase in-store traffic, and strengthen customer relationships.
Easypromos is a digital engagement platform that lets you create interactive campaigns designed to be activated directly at the point of sale. Connect the physical environment with the customer's mobile device in a simple and measurable way. You can also verify each participant's location to restrict access to authorized points of sale and associate every participation with the correct location.
How to Use Easypromos for Point-of-Sale Promotions
Encourage Participation at the Point of Sale
One of the most effective ways to engage customers is to launch a promotion that can be accessed directly at the point of sale. Customers simply scan a QR code or visit a visible URL from their mobile device, allow location verification, and participate instantly when they are inside an authorized location. It's an effective way to distribute prizes, discounts, or exclusive experiences to customers who are genuinely visiting your point of sale.
Give Visibility to the Promotion Through Physical Materials
Integrate the promotion into displays, signage, packaging, product stands, shop windows, or other point-of-sale materials. Customers scan a QR code or visit a visible URL to access the promotion from their mobile device and participate immediately. If the campaign requires physical presence, participant location verification can restrict access to customers inside the authorized area.
Activate Promotions Only at Authorized Points of Sale
Restrict participation to authorized stores, stands, supermarkets, dealerships, restaurants, or other physical locations. Customers access the promotion from their mobile device, allow location verification, and can only participate when they are inside the designated area. For campaigns involving multiple points of sale, display them on an interactive map so participants can easily find where to join the promotion, redeem a coupon, or collect a prize.
Display the Promotion on In-Store Screens and Devices
Present the promotion on screens, mobile devices, or interactive kiosks at the point of sale. Customers can scan a QR code to join from their own device or participate directly on the screen. When physical presence must be verified, location verification helps ensure that participation takes place at an authorized location.
Run Giveaways and Instant-Win Campaigns
Fast, simple campaign mechanics work especially well at the point of sale. Entry form giveaways, instant-win promotions, Spin the Wheel, and Scratch & Win let customers participate in just a few steps and receive an immediate prize, coupon, or discount to redeem in-store. When location verification is enabled, each participation can also be associated with the correct point of sale.
Manage In-Store Prize Redemption
Distribute prizes, coupons, or digital discounts that customers redeem at the point of sale. Store staff can validate each redemption through a private portal, check whether a coupon or prize has already been redeemed, and deliver the reward immediately. This reduces errors, prevents duplicate redemptions, and keeps your campaign under control.
Connect the Point-of-Sale Promotion with Digital Channels
Every Easypromos promotion has its own URL, making it easy to share through QR codes, printed materials, websites, or microsites. This lets you combine in-store activations with online campaigns while maintaining a consistent experience across physical and digital touchpoints. When location verification is enabled, each participation can also be linked to the point of sale where it took place, making the campaign easier to control and measure.
Collect Data and Measure Results
Every participation is recorded securely and in a structured way. Analyze which actions customers completed, which rewards were assigned, and which point-of-sale materials generated the best results. When location verification is enabled, each participation is also associated with the corresponding point of sale, allowing you to compare performance by location and optimize future campaigns.
Continue the Relationship After the Purchase
Point-of-sale promotions do more than encourage participation. They also help you collect first-party customer data and grow your own database. You can then continue the relationship through your usual communication channels and launch future campaigns for an already engaged audience, turning a one-time in-store interaction into long-term customer value.
Create Interactive Point-of-Sale Promotions with Easypromos
Discover how to connect physical locations with mobile participation, verify customer presence, distribute rewards, and measure results by point of sale.
