How Easypromos can help you with product promotion?
Segment prospects on social networks
Social media is the perfect channel for brands to build their reputation and promote products. Compared to traditional publicity, it’s much easier to identify and segment audiences on Facebook, Instagram, Twitter and YouTube. And if you can serve up engaging, targeted content targeted for those audiences, even better.
Attract new customers with content and incentives
Advertising spend - especially digital ad spend - shows no signs of slowing down. But consumers see so many ads online, they only recall the most creative and innovative campaigns. To hold consumers’ interest, you need to create promotional campaigns which reward them with prizes and entertainment.
Increase brand visibility and product awareness
Promotional campaigns are vital to raise product awareness and educate potential customers. And the same campaign can increase brand visibility by highlighting your logo and brand image. Use promotion apps to improve brand recall and make sure your products stay top of mind for key audiences.
Project brand values and grow brand reputation
Promotional tools such as ads, sales and events are the most direct way to connect with your target audience. Use these tactics to generate a brand image that speaks to consumers. When consumers identify with your values, they’ll identify with your brand.
Capture data for relational marketing and lead nurturing
Modern brand strategies are built on long-term relationships with consumers. Relational marketing brings followers on board, rewards loyal customers, and converts them into brand advocates. But to achieve all this, you’ll need customer data, and consent to use it. With more data, you can enhance every stage of the buyer’s journey. Use promotion apps to collect customer data while you promote your products.
Accelerate product launches
Social networks and new digital formats have made the process of launching new products faster than ever before. If you have a new collection to launch, or you’re entering a new market, use our promotion apps to reach the right audience in record time.
Easypromos applications for product promotion
Other resources to work on product promotion
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How to market a new product launch with social media promotions
Read case study -
Case study: promoting a new product with a hashtag contest
Read case study -
How to build a product recommender for ecommerce sales
Read case study