Location-Based Promotions

No. Geofenced advertising is usually used to target users with ads when they are near a specific location. Easypromos uses geolocation for a different purpose: to verify that the participant is in an authorized physical location and, based on that validation, control access to a promotion, assign reward options, manage redemption, and measure results by location.

In Easypromos, the user’s location is not used to send notifications or push messages. Instead, location is checked only when the user actively accesses the promotion and gives permission to share their location.
This allows Easypromos to verify whether the user is inside or near a specific location and enable participation according to the campaign rules. Location therefore becomes part of the promotion logic, helping brands create location-based participation rules, reward experiences, and campaign analytics.

Yes. Easypromos can restrict access to a promotion based on the participant’s location. Brands can add all the authorized participation points required for the campaign, such as stores, venues, event spaces, offices, campuses, stands, or other physical locations, and configure a validation radius from 25 to 500 meters (82 to 1,640 feet) for each one. Users can only participate when they are within one of the approved areas.

If the campaign is configured with location-based access control, users cannot participate from home unless their location is within an authorized area. If the brand wants to allow remote participation, Easypromos can support other participation models without geolocation restrictions.

Yes. To verify the participant’s location, the user must grant location permission from their device or browser. Easypromos uses this permission only when the user actively accesses the promotion, in order to check whether they are within an authorized area and apply the campaign’s location-based access rules.

This consent-based process helps brands create transparent location-based promotions, avoid intrusive experiences, and reduce user rejection by making location sharing part of the participation flow.

Yes. Easypromos can connect with beacon platforms and other proximity marketing systems through APIs, Webhooks, Zapier, Make, or custom integrations. The beacon platform can detect when a user is near or inside a specific physical location, while Easypromos manages the promotional experience: registration, participation, coupons, prize confirmations, validation, inventory control, and results by location. Contact the Easypromos support team for more information about your project.

Easypromos can also support location-based promotions without beacons by asking participants for location permission and applying geofencing rules to allow or restrict participation within authorized areas.

Yes. Easypromos allows brands to communicate one centralized promotion with a single URL or QR code, even when many locations are participating. The platform can verify the participant’s location, record where the participation took place, and apply the corresponding rules, reward options, or validation process based on that location.

Yes. Brands can assign rewards, coupons, prizes, or available units to specific locations. Easypromos can deliver rewards based on the participant’s verified location, the configured campaign rules, and the remaining inventory available for that specific site.

This allows each store, venue, office, event area, stand, or partner location to have its own reward availability while the campaign remains centrally managed.

Yes. Brands can configure participation limits based on the campaign objective. For example, users may be allowed to check in once per location, once per day, several times across different locations, or according to the full campaign rules.

This makes participant geolocation useful for recurring visit campaigns, digital stamp cards, loyalty activations, attendance challenges, and “visit and win” promotions.

Yes. When the prize redemption system is enabled, staff at each location can validate coupons, codes, or prize confirmations through a private online portal. The participant shows the coupon or prize confirmation on their mobile device, and the staff member can check whether it is authentic, valid, and has not been redeemed before.

This helps local teams manage on-site redemption quickly and securely, while the central team keeps control of the full campaign and can see when and where prizes or coupons have been redeemed.

Yes. Easypromos provides both campaign-level and location-level analytics. Brands can compare participation, redemptions, reward delivery, and performance across stores, venues, regions, offices, teams, or other physical areas.

This helps identify which locations perform best, where additional communication or support may be needed, and how each location contributes to the campaign.

Participant geolocation can be used in many types of location-based interactive promotions, including in-store traffic campaigns, event activations, venue promotions, recurring check-ins, digital stamp cards, “visit and win” campaigns, employee engagement actions, partner network promotions, campus activations, and reward redemption campaigns.

It is useful for brands and organizations that need to connect an interactive digital promotion with a physical network of locations, such as stores, franchises, restaurants, venues, offices, campuses, event areas, stands, distributors, or partner locations.

Yes. Participant geolocation helps brands connect digital promotions with physical location visits by allowing participation only from authorized locations. This makes it useful for traffic campaigns designed to increase in-store visits, drive event attendance, encourage on-site check-ins, or support footfall generation at stores, venues, stands, restaurants, or other participating locations.

Unlike geofenced advertising, which is mainly used to target users near a location, Easypromos uses geolocation to make the physical visit part of the promotion experience. Participants can unlock access, receive rewards, collect prizes, or complete location-specific actions only when they are at an approved location.