Mailchimp is one of the leading email marketing platforms and a key player in marketing automation for SMEs. Thanks to the new integration you can now, in minutes and without any programming skills, connect and synchronize your Easypromos promotion participants with a Mailchimp list. Enable the Mailchimp integration to capture contact details of participants of your online promotions and branded games and send them directly to your email marketing database. Easypromos is a Mailchimp Integration Partner.


Main features

  • The integration has been developed to facilitate the synchronization process. Connect your Easypromos promotion with your Mailchimp account, select your subscriber list, and map the fields from the Easypromos registration form with the fields of your Mailchimp list. The data sync is done directly from the Easypromos platform, without the need for intermediate connection platforms or API programming.

  • The integration shows you all the fields from the promotion registration form and allows you to match them with the fields in the Mailchimp list. This way you know which fields are filled in in the Mailchimp list.

  • You can sync the newly obtained contact details with your Mailchimp list in real-time so that the users are automatically incorporated into your database. Another option is to manually send the promotion users to Mailchimp.

  • The connection between the two platforms is developed using the latest version of the Mailchimp API and Oauth 2.0 protocol. The transmission channel is always encrypted.

  • The tagging feature within the app is very popular with Easypromos users. When enabling the Mailchimp integration you can add a tag that will be added to all the contacts sent to Mailchimp. Tags can be used to create static or auto-update subscriber segments for targeted campaigns.

  • The Easypromos promotions are GDPR compliant. The integration allows you to only sync the users who have agreed to obtain commercial communications.

Combine it with...

  • Entry Form Giveaway

    Launch online giveaways to generate leads and synchronize them with your Mailchimp lists to expand your database.

  • Increase brand awareness by organizing a video contest

    All contest applications with enabled registration form allow you to connect the participants with your mailing list through the integration.

  • Game Apps

    Take advantage of the engagement generated by gamification and incentivize participation to attract more users that you can then convert into leads for your Mailchimp lists.

  • Use prizes and rewards to encourage participation

    Send contact details of the participants of your quizzes, questionnaires, and surveys directly to Mailchimp.

Resources and help

  • Tutorial

    Step by step guide through the Mailchimp integration process.

    See tutorial