Scratch & Win

Reward your audience with random prizes with a classic Scratch & Win promotion in a virtual format. Users register to participate and will be presented with an image to "scratch" by rubbing the screen. Participants will discover if they have won a prize as they rub on the image. Collect participants’ contact details to get to know your audience and generate sales opportunities, or reward loyal customers. Scratch & Win can be fully customized with your corporate image or brand.

ENGAGE and REWARD your audience! 

Create a digital Scratch & Win promotion to distribute coupons, gifts, and incentives among your brand’s audience. This interactive dynamic shows an image with a hidden prize underneath. The user registers to participate and then is presented with an image to scratch away with a finger. As the user scratches, an image will be revealed and show a prize or a “no-win” message. This is a good system to turn your website, blog, or online shop visitors into leads. This kind of product can be easily and intuitively configured. Simply set the prize and quantity; customize the promotion’s microsite with your logo or brand; select the fields to include in the registration form, and decide how to communicate your promotion.

Main Features

  • Customize Scratch & Win with your brand

    Upload the image that participants will scratch away to find out if they have won a prize. Use this option to promote your logo, products, or brand colors. Use the design section to adapt all the screens to your corporate image or enter your CSS code for a more exclusive design.
  • Create prizes easily

    Upload the images that will be revealed when the main image is scratched away. Every image corresponds to a kind of prize. If you wish to, you can link the prizes to alphanumeric codes and create a redeemable coupon with a downloadable pdf.
  • Define the scratchable area and create expectations

    You can define a minimum area that the user has to scratch to reveal the prize. Manage expectations with this configuration: reveal the prize quickly or wait until the user has scratched away most of the canvas.
  • Manage the prize-winning odds

    The organizer can set the winning odds for one prize or another. The product is preconfigured with three prizes with a 25% probability for each one and a 25% “no-win” probability. You can add as many prizes as you wish.
  • “No-win” options and messages

    You can set up a Scratch & Win that will always win or modify the odds to define a percentage of “no-win” scratches. For these cases, you can configure a personalized “better luck next time” message.
  • Visual and sound effects

    The main image is scratched away by rubbing a finger on top of it with an eraser visual effect. Additionally, when the result is revealed, cheering or disappointment sound effects play depending on whether it’s a win or not.
  • Registry form configuration

    Customize the registration form with the information you need. Easily export all the data to a CSV/Excel sheet, through Zapier, API, Webhooks or any other integration available at Easypromos.

Get started

Sign up now and access the control panel where you can create and set up your Scratch & Win, see the different options, and preview what it will look like when published.

PricesAvailable in the following plans

View prices in euros VAT not included


$199/month 149€/month


  • Limited to 10,000 participants per promotion.
  • Easypromos branding visible.
  • Customize default template with your own wording and images.
  • Fully customizable registration form.
  • Automated email platform.
  • Third-party integrations with external platforms.
  • Access to advanced promotion statistics.
White Label

White Label

$399/month 349 €/month

Premium version, plus:

  • Limited to 50,000 participants per promotion. Contact us for more than 50,000.
  • No visible Easypromos branding.
  • No reference to Easypromos when sharing.
  • Share the same promotion in multiple languages and locations.
  • Use your own domain name with HTTPS support.
  • Developers: Use your own CSS styles, HTML and Javascript code.
  • Developers: Access to the API and Webhooks for real-time exporting of entries.
  • Recommended for large brands and agencies.
  • Priority support.

Scratch & Win Combine it with...

  • Distribute Coupon Codes

    Create one or more coupons as prizes for a Scratch & Win promotion.

  • Redeem Codes

    Ask users to redeem a code or to validate a purchase receipt to access a Scratch & Win game. Add a notch of random to your exclusive promotions for clients or attendees.

  • Entry Form Giveaway

    In addition to the instant prizes, include a final prize draw among registered users.

  • Instant Win

    Combine the prize winning odds with instant win prizes to have greater control of when the latter are given away.

  • Survey

    Round up the promotion with a survey to find out the participants’ preferences.

Complete features


Contact us via live chat - we're ready to help with any doubt or question.

Frequently asked questions

How can I create a digital Scratch & Win?

Paper-based Scratch & Win promotions are quite common offline but until now they were difficult to bring into the online world. With Easypromos, brands can now create these promotions online to generate excitement and reward audiences with prizes and other gifts. Our tool is intuitive and easy to use and does not require programming skills.


Can I customize the digital Scratch & Win?

Yes. You can customize text, colors, backgrounds, and images with the prizes. The tool is configured so the organizer can customize any element in the Scratch & Win or use the ones provided by default.


What’s the maximum quantity of prizes that can be given away in a Scratch & Win?

You can configure the promotion with as many prizes as you want. The system will distribute them according to the odds that the organizer has previously determined. There is no limit to the number of prizes and you can specify how many prizes are available. You can also set the percentage of users that will get a no-win.


How does Scratch & Win assign the prizes?

Prize assignment is carried out in two ways depending on the type of prize. Prizes assigned by probability are given away according to the odds specified by the organizer. Instant Win prizes are given at a time and date specified by the organizer.


What happens if I run out of units of one prize?

When you create the prizes in the promotion, you can determine the number of units available. If all the units are given away, the prize will no longer be shown to any user and only the remaining prizes will be given away.


Can I request a previous step to access the Scratch & Win?

Yes. Before accessing the "scratch" screen, the user must fill out the registration form, which you can customize with the information you wish to gather. Other previous requirements that you can set are email validation or entering a valid code for every scratch.


Can I define how many times a user can scratch the canvas?

Of course! You can set how many participations a user gets. For instance, you can set a single participation or allow several participations in a day. Additionally, you can require that the user enters a valid code to scratch the canvas. This is an interesting option when the Scratch & Win promotion is exclusive for clients.


Can I embed a Scratch & Win on my website, blog, or e-commerce?

Yes. You have the widgets feature available which includes the code of the game to add it to your web. You can embed it on your website or display it as a Pop-up. This way users can try their luck directly from your website.


Can I send information on the prizes by email?

Yes. Scratch & Win features an emailing platform that automatically sends the prize. This option is useful for digital prizes such as discount coupons or promotional codes. Users know they have won immediately but also receive an email that can include a coupon in pdf format. 


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