Scratch & Win

Reward your audience with random prizes with a classic Scratch & Win promotion in a virtual format. Users register to participate and are presented with an image to "scratch" by rubbing the screen. Participants discover if they have won a prize as they rub on the image. Collect participants’ contact details to expand your database and generate sales opportunities, or reward loyal customers. Scratch & Win can be fully customized with your corporate image or brand.


ENGAGE and REWARD your audience! 

Table of contents
Scratch & Win

Scratch & Win main features

  • Customize Scratch & Win with your brand

    Upload the image that participants will scratch away to find out if they have won a prize. Use this option to promote your logo, products, or brand colors. Use the design section to adapt all the screens to your corporate image or enter your CSS code for a more exclusive design.

  • Create prizes easily

    Upload the images that will be revealed when the main image is scratched away. Every image corresponds to a prize. You can link the prizes to alphanumeric codes and create a redeemable coupon with a downloadable PDF.

  • Define the scratchable area and create expectations

    You can define the minimum area the user has to scratch to reveal the prize. Manage expectations with this configuration: reveal the prize quickly or wait until the user has scratched away most of the canvas.

  • Manage the prize-winning odds

    The organizer can set the winning odds for different prizes. The app is pre-configured with three prizes with a 25% probability for each one and a 25% “no-win” probability. You can add as many prizes as you wish.

  • “No-win” options and messages

    You can set up a Scratch & Win that will always win or modify the odds to define a percentage of “no-win” scratches. In this case, you can configure a personalized “better luck next time” message.

  • Visual and sound effects

    Users scratch away the image by rubbing a finger on top of it with an eraser visual effect. Additionally, when the result is revealed, cheering or disappointment sound effects play depending on whether it’s a win or not.

  • Enable user registration

    Includes user identification and registration system to allow you to gather new users' data or to integrate it to your user ID system via SSO. More information.

  • Secure digital coupon redemption at physical point of sale

    Tool to redeem digital coupons securely at the point of sale using the user's mobile phone to avoid fraud. Statistics of redeemed coupons and multimedia support also available. More information.

Scratch & Win is available in the following plans:

  • <strong>Premium</strong> Plan
    Premium Plan


    • Limited to 10,000 participants per promotion.
    • Easypromos branding visible.
    • Customize default template with your own wording and images.
    • Fully customizable registration form.
    • Automated email platform.
    • Third-party integrations with external platforms.
    • Access to advanced promotion statistics.
  • White Label Plan
    White Label Plan

    Premium version, plus:

    • Limited to 50,000 participants per promotion. Contact us for more than 50,000.
    • No visible Easypromos branding.
    • No reference to Easypromos when sharing.
    • Share the same promotion in multiple languages and locations.
    • Use your own domain name with HTTPS support.
    • Developers: Use your own CSS styles, HTML and Javascript code.
    • Developers: Access to the API and Webhooks for real-time exporting of entries.
    • Recommended for large brands and agencies.
    • Priority support.

Combine Scratch & Win with

  • Distribute coupon codes
    Create one or more coupons as prizes for a Scratch & Win promotion.
  • Redeem Codes
    Ask users to redeem a code or to validate a purchase receipt to access a Scratch & Win game. Add a notch of random to your exclusive promotions for clients or attendees.
  • Entry Form Giveaway
    In addition to the instant prizes, include a final prize draw among registered users.
  • Instant Win
    Combine the prize winning odds with instant win prizes to have greater control of when the latter are given away.
  • Survey
    Round up the promotion with a survey to find out the participants’ preferences.

Complete features

Scratch & Win: Resources and help

  • Tutorial

    Create your Scratch & Win promotion with this step-by-step guide.

Scratch & Win: Frequently Asked Questions

  • Paper-based Scratch & Win promotions are quite common offline but until now they were difficult to bring into the online world. With Easypromos, brands can now create these promotions online to generate excitement and reward audiences with prizes and other gifts. Our tool is intuitive and easy to use and does not require programming skills.


  • Yes. You can customize text, colors, backgrounds, and images with the prizes. The tool is configured so the organizer can customize any element in the Scratch & Win or use the ones provided by default.


  • You can configure the promotion with as many prizes as you want. The system will distribute them according to the odds that the organizer has previously determined. There is no limit to the number of prizes and you can specify how many prizes are available. You can also set the percentage of users that will get a no-win.


  • Prize assignment is carried out in two ways depending on the type of prize. Prizes assigned by probability are given away according to the odds specified by the organizer. Instant Win prizes are given at a time and date specified by the organizer.


  • When you create the prizes in the promotion, you can determine the number of units available. If all the units are given away, the prize will no longer be shown to any user and only the remaining prizes will be given away.


  • Yes. Before accessing the "scratch" screen, the user must fill out the registration form, which you can customize with the information you wish to gather. Other previous requirements that you can set are email validation or entering a valid code for every scratch.


  • Of course! You can set how many participations a user gets. For instance, you can set a single participation or allow several participations in a day. Additionally, you can require that the user enters a valid code to scratch the canvas. This is an interesting option when the Scratch & Win promotion is exclusive for clients.


  • Yes. You have the widgets feature available which includes the code of the game to add it to your web. You can embed it on your website or display it as a Pop-up. This way users can try their luck directly from your website.


  • Yes. Scratch & Win features an emailing platform that automatically sends the prize. This option is useful for digital prizes such as discount coupons or promotional codes. Users know they have won immediately but also receive an email that can include a coupon in pdf format.