Mention & Hashtag Contest

Organize a mention + hashtag contest on Instagram and encourage users to upload photos, videos, and Reels related to your brand. Turn participants into brand ambassadors: ask them to include the campaign hashtag and tag your brand when posting their content. Collect user-generated content (UGC) to make the contest go viral by displaying it in a public gallery and activating voting to choose the winner.

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Learn how to carry out an Instagram Giveaway among users who comment on a post.

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Table of contents

See our Mention & Hashtag examples

Post your favorite product with hashtag & brand mention

How does the Mention & Hashtag Contest work?

Participants upload a photo or video to their Instagram feed, mentioning your brand and using the campaign hashtag you have previously established and communicated. The user's profile must be public, and the content will automatically link to the contest.

All photos or videos will be displayed in the contest gallery, and you can enable voting to make your Instagram competition go viral. Enhance your brand awareness with this type of competition and turn customers into ambassadors by having them share content related to your brand.

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Main features of the Mention & Hashtag contest

Automatic import of participants with public profiles

Users participate with a public Instagram profile by simply posting photos, videos, or Reels that mention the brand and include a specific hashtag. Easypromos will automatically collect these posts, so there's no need for users to register or complete any additional steps.
Filter participants using the campaign hashtag

Set a campaign-related hashtag to identify and filter the content to be imported from Instagram. This ensures that users using the hashtag want to participate in the contest. You can enable up to three different hashtags to control the content.
Customizable public gallery

Publish all contest photos, videos, and reels in a customizable gallery with your brand with its own URL. You can also embed it on your website.
Content pre-moderation

Review and approve all posts before they are included in the contest. You can also set up an automatic email notification that notifies you whenever there is new participation so you can review it before it shown in the public gallery.
Meta verified application

Easypromos uses Meta's official API to import all content from participating posts automatically. Meta verifies Easypromos for legal compliance annually. Your contests are safe with Easypromos!
Winner selection by votes, jury, or draw

The Instagram Contest application offers several ways to determine the finalists and select the contest winners: by random draw among all participants, by an internal jury, or through the Easypromos voting system equipped with a fraud control system.
Participant Management and Statistics

Access the list of participants, statistics, and all of the Easypromos management tools, such as downloading contest photos and exporting participant data in CSV or Excel format.