Mention + Hashtag
Organize a hashtag contest to collect user-generated content from Twitter and Instagram and boost social media engagement and awareness. Reshare the gathered UGC to foster customer loyalty and brand authenticity. Enable the voting system so the public can vote on their favorite contest entries. Followers participate by mentioning your brand and using your campaign hashtag.
See more Mention + Hashtag examples
Mention + Hashtag main features
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Collect UGC content from Instagram and Twitter
Set up your brand mention and up to three campaign hashtags to collect UGC content automatically from Instagram, Twitter, or both. Add a registration form so that users on other social networks can join in too. *Not available for posts on Instagram TV.
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Increase brand awareness and organic reach
In this hashtag contest app all users must mention your brand and use at least one hashtag when they post competition entries. Guarantee participants' consent and increase your brand mentions online.
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Competition rewards and incentives
Run a final prize draw for all users that participated in your hashtag competition on Instagram, Twitter or both, or set up a variety of prizes for different user groups. Run giveaways each day or week, for specific social networks, or based on specific hashtag filters.
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Hashtag contest app imports text, photos and videos
Decide what content to collect. Import all tweets, or only tweets with photo or video content. Import Instagram photos only, videos only, or photos and videos.
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Interactive competition gallery
Publish user-generated content in a customized public gallery, with responsive design that adapts to any screen resolution. Embed the gallery as a widget on your website or blog. Enable public votes to pick a winner.
Start now
Register now to access the Control Panel and create your mention + hashtag contest. Customize and preview your design before you activate the promotion.
Mention + Hashtag is available in the following plans:
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Premium Plan
$199USD/month- Limited to 10,000 participants per promotion.
- Easypromos branding visible.
- Customize default template with your own wording and images.
- Automated email platform.
- Third-party integrations.
- Access to advanced statistics and promotion reports.
- Pre-moderate competition entries.
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White Label Plan
$399USD/monthPremium version, plus:
- Limited to 50,000 participants per promotion. Contact us for more than 50,000.
- No visible Easypromos branding in the published promotion.
- Create promotions in multiple languages.
- Use your own domain to host the contest.
- Developers: Use your own CSS styles, HTML and Javascript code.
- Developers: Access to the API and Webhooks to export entries in real time.
- Recommended for big brands and agencies.
- Priority support.
Combine Mention + Hashtag with
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Entry Form Giveaway
Reward participants with a final prize draw.
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Writing Contest
Collect tweets and image captions from followers on all your social networks.
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Photo Contest
Collect photos and original images from followers on all your social networks.
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Video Contest
Collect original videos from followers on all your social networks, with direct uploads and YouTube and Vimeo integrations.
Complete features
- Responsive, mobile-friendly design
- Simple and intuitive control panel
- Embed on any webpage with widgets
- Share the promotion on all channels with a unique, short URL
- Fully customizable design and registration form
- Restrict promotions by age or location More info
- Access promotion statistics and visual reports
- Automated, customizable emails More info
- Multilingual support More info
- Pre-moderate competition entries
- Filter by content type: text, photos or videos
- Collect content on Instagram, Twitter, or both
- Track up to 3 different hashtags
- Filter entries based on brand mention
- Exclusion, blacklisting, and anti-fraud tools
- Send automated replies to participants on social media
- Follow and Share buttons for social media
- Display images in carousel format
- Optional public voting system
First time using Easypromos?
Contact us via live chat - we're ready to help with any doubt or question.
Mention + Hashtag Case Studies
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UGC at 2019 Netball World Cup
More than 45,000 UGC entries were collected with the Mention + Hashtag app during the 2019 Netball World Cup event.
Agency: Red Sky at Night Events
Client: Netball World Cup
Read complete case study -
Boosting Brand Awareness with a Hashtag Contest
Mention + Hashtag contest on Instagram and Twitter reached 50,000 users.
Client: Funking Cocktails
Read complete case study
Mention + Hashtag: Resources and help
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Full Screen Gallery Tutorial
Discover how to set up this tool for projecting a gallery of images in a slideshow format – the Full Screen option.
Mention + Hashtag Frequently Asked Questions
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Can I retrieve photos that users post with my brand mention?
Yes, you can retrieve photos from your followers as long as they use the campaign hashtag and brand mention in their post.
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Do users have to have a public profile to participate in a Mention + Hashtag contest?
On Instagram yes, it's indispensable for users to have a public profile for the app to be able to import their image or video.
