Mention + Hashtag

Organize a contest to obtain user-generated content from Twitter and Instagram, and boost social media engagement and brand awareness. Enable the voting system so the public can vote on their favorite texts, photos and videos. Followers participate by mentioning your brand and using your hashtag.

Obtain UGC for promotional purposes!

Create a contest for user-generated content with your brand mention and campaign hashtag on Twitter and Instagram. Import tweets, photos and videos from Twitter and Instagram in real time. Bring your events to life when users share and post instant viral content with your campaign hashtag.

All tweets, photos and videos will automatically be imported to the contest app. Create a public gallery of contest entries, and publish it on your website, blog and Facebook Page. Customize the gallery, including zoom and carousel features. Use Full Screen mode to project content on a high-resolution presentation screen. Run giveaways for all participants.

Main Features

  • Collect content from Instagram and Twitter

    Set up your brand mention and up to 3 campaign hashtags to collect content automatically from Instagram, Twitter, or both. Add a registration form so that users on other social networks can join in too.

  • Increase brand awareness and organic reach

    All users must mention your brand and use at least one hashtag when they post competition entries. Guarantee participants' consent and increase your brand mentions online.

  • Track up to 3 hashtags with advanced filters

    Track up to 3 different hashtags for competition content. Use management tools to exclude rogue users, exclude retweets, limit repeat participation, and filter entries according to hashtag.

  • Competition rewards and incentives

    Run a final prize draw for all participants, or set up a variety of prizes for different user groups. Run giveaways each day or week, for specific social networks, or based on specific hashtag filters.

  • Import text, photos and videos

    Decide which content to import. Import all tweets, or only tweets with photo or video content. Import Instagram photos only, videos only, or photos and videos.

  • Share user-generated content live

    Use the Full Screen Gallery to project the competition gallery on a presentation screen. The gallery is designed for high-resolution monitors, ideal for events, celebrations, conventions, conferences, or booths. VIEW DEMO

Start now

Register now to access the Control Panel and create your mention + hashtag contest. Customize and preview your design before you activate the promotion.


View prices in euros VAT not included


$100 100 per month of duration for one single promotion

  • Recommended for promotions with up to 10,000 entries.
  • Easypromos branding visible.
  • Customize default template with your own wording and images.
  • Automated email platform.
  • Third-party integrations with Instagram, Twitter, MailChimp, Google Analytics and more.
  • Access to advanced statistics and promotion reports.
  • Pre-moderate competition entries.
  • Premium Support.
White Label

White Label

$250 250 per month of duration for one single promotion

Premium version, plus:

  • Recommended for promotions with unlimited number of entries.
  • No visible Easypromos branding in the published promotion.
  • Create promotions in multiple languages.
  • Use your own domain to host the contest.
  • Developers: Use your own CSS styles, HTML and Javascript code.
  • Developers: Access to the API and Webhooks to export entries in real time.
  • Recommended for large brands and agencies.
  • Premium Support.

Mention + Hashtag Combine it with...

  • Entry Form Giveaway

    Reward participants with a final prize draw.

  • Writing Contest

    Collect tweets and image captions from followers on all your social networks.

  • Photo Contest

    Collect photos and original images from followers on all your social networks.

  • Video Contest

    Collect original videos from followers on all your social networks, with direct uploads and YouTube and Vimeo integrations.

Complete features

Test the user experience

Try the mention + hashtag DEMO

Case studies

  • 28/10/2019

    Discover how user-generated content was acquired during the Netball World Cup event.

    Red Sky at Night Events
    Netball World Cup

Resources and help

  • Tutorial

    Create your mention + hashtag contest with this step-by-step guide.

  • Pick a hashtag

    Tips and tricks to create a viral hashtag for Instagram and Twitter.

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