Can I retrieve photos that users post with my brand mention?

Yes, you can retrieve photos from your followers as long as they use the campaign hashtag and brand mention in their post.

Do users have to have a public profile to participate in a Mention + Hashtag contest?

On Instagram yes, it's indispensable for users to have a public profile for the app to be able to import their image or video.

Mention + Hashtag Contest app for Instagram and Twitter

Mention + Hashtag

Organize a hashtag contest to collect user-generated content from Twitter and Instagram and boost social media engagement and awareness. Reshare the gathered UGC to foster customer loyalty and brand authenticity. Enable the voting system so the public can vote on their favorite contest entries. Followers participate by mentioning your brand and using your campaign hashtag.

Obtain UGC for promotional purposes!

See more Mention + Hashtag examples

Create a hashtag contest to collect user-generated content with your brand mention and campaign hashtag on Instagram and Twitter. This Instagram hashtag contest app imports photos submitted by participants in real-time and displays them in a contest gallery that users access to vote for their favorite entries. Bring your events to life when users share and post instant viral content with your campaign hashtag also on Twitter. Instagram hashtag competitions generate high-quality user-generated content that reinforces brand authenticity and customer trust.

All tweets, photos and videos will automatically be imported to the contest app. Create a public gallery of contest entries, and publish it on your website or blog. Customize the gallery, including zoom and carousel features. Use Full-Screen mode to project content on a high-resolution presentation screen. Run giveaways for all participants that participated in your contest by using your brand mention and hashtag.

Main features

Collect UGC content from Instagram and Twitter

Set up your brand mention and up to three campaign hashtags to collect UGC content automatically from Instagram, Twitter, or both. Add a registration form so that users on other social networks can join in too. *Not available for posts on Instagram TV.
Increase brand awareness and organic reach

In this hashtag contest app all users must mention your brand and use at least one hashtag when they post competition entries. Guarantee participants' consent and increase your brand mentions online.
Track up to thre hashtags with advanced filters

Track up to three different hashtags for competition content. Use management tools to exclude rogue users, exclude retweets, limit repeat participation, and filter entries according to hashtag.
Competition rewards and incentives

Run a final prize draw for all users that participated in your hashtag competition on Instagram, Twitter or both, or set up a variety of prizes for different user groups. Run giveaways each day or week, for specific social networks, or based on specific hashtag filters.
Hashtag contest app imports text, photos and videos

Decide what content to collect. Import all tweets, or only tweets with photo or video content. Import Instagram photos only, videos only, or photos and videos.
Interactive competition gallery

Publish user-generated content in a customized public gallery, with responsive design that adapts to any screen resolution. Embed the gallery as a widget on your website or blog. Enable public votes to pick a winner.
Share user-generated content live

Use the Full Screen Gallery to project the competition gallery on a presentation screen. The gallery is designed for high-resolution monitors, ideal for events, celebrations, conventions, conferences, or booths. VIEW DEMO

Available in the following subscription plans:

Premium Plan

$199USD/month
- Limited to 10,000 participants per promotion.
- Easypromos branding visible.
- Customize default template with your own wording and images.
- Automated email platform.
- Third-party integrations.
- Access to advanced statistics and promotion reports.
- Pre-moderate competition entries.
See plans
White Label Plan

$399USD/month
Premium version, plus:
- Limited to 50,000 participants per promotion. Contact us for more than 50,000.
- No visible Easypromos branding in the published promotion.
- Create promotions in multiple languages.
- Use your own domain to host the contest.
- Developers: Use your own CSS styles, HTML and Javascript code.
- Developers: Access to the API and Webhooks to export entries in real time.
- Recommended for big brands and agencies.
- Priority support.
See plans

Combine it with...

Entry Form Giveaway

Reward participants with a final prize draw.
Writing Contest

Collect tweets and image captions from followers on all your social networks.
Photo Contest

Collect photos and original images from followers on all your social networks.
Video Contest

Collect original videos from followers on all your social networks, with direct uploads and YouTube and Vimeo integrations.

Complete features

Display user-generated content at brand events More info
Responsive, mobile-friendly design
Simple and intuitive control panel
Embed on any webpage with widgets
Share the promotion on all channels with a unique, short URL
Collaborate with your team and assign specific roles More info
Fully customizable design and registration form
Restrict promotions by age or location More info
Access promotion statistics and visual reports
Run multiple prize draws for participants More info
Automated, customizable emails More info
Customize platform labels and translations More info
Multilingual support More info
Pre-moderate competition entries
Filter by content type: text, photos or videos
Collect content on Instagram, Twitter, or both
Track up to 3 different hashtags
Filter entries based on brand mention
Exclusion, blacklisting, and anti-fraud tools
Send automated replies to participants on social media
Follow and Share buttons for social media
Display images in carousel format
Optional public voting system

Case studies

UGC at 2019 Netball World Cup

More than 45,000 UGC entries were collected with the Mention + Hashtag app during the 2019 Netball World Cup event.

Agency: Red Sky at Night Events

Client: Netball World Cup

Read complete case study
Boosting Brand Awareness with a Hashtag Contest

Mention + Hashtag contest on Instagram and Twitter reached 50,000 users.

Client: Funking Cocktails

Read complete case study

Resources and help

Tutorial
Create your mention + hashtag contest with this step-by-step guide.

View tutorial
Pick a hashtag
Tips and tricks to create a viral hashtag for Instagram and Twitter.

GET TIPS
Full Screen Gallery Tutorial
Discover how to set up this tool for projecting a gallery of images in a slideshow format – the Full Screen option.

View tutorial

Frequently asked questions

Can I retrieve photos that users post with my brand mention?

Yes, you can retrieve photos from your followers as long as they use the campaign hashtag and brand mention in their post.
Do users have to have a public profile to participate in a Mention + Hashtag contest?

On Instagram yes, it's indispensable for users to have a public profile for the app to be able to import their image or video.