How to use Easypromos to collect User-Generated Content

Gather photos, videos, and texts

Gather photos, videos, and texts from users

Organize online contests to easily gather photos, videos, texts, or several formats. The application allows great flexibility to adapt to the needs of the contest you have planned for your brand or event.

public gallery

Public galleries to showcase content

Display all photos, texts, or videos uploaded by users in a public gallery. Users can access the gallery to visualize the content and feature tools to share and vote.

Voting system with fraud control

Voting system with fraud control

Activating voting is optional. In such a case, Easypromos features an advanced fraud control system designed to ensure transparent and fair voting.

 

Registration form to collect data

Registration form to collect data

Customize the registration form to include the user information that you wish to collect. Participants are required to accept the Terms and Conditions that state how the uploaded content will be used.  

Gather content uploaded to Instagram 

Gather content uploaded to Instagram 

Use the Mention + Hashtag contest to have users participate by uploading photos or videos to their profile on this social network. The platform connects via API with Instagram to collect and display this content in the contest gallery.

Review all content before publishing 

Review all content before publishing 

Have complete control over the content displayed in the contest gallery by activating pre-moderation. This way, the content will only be visible in the gallery after you, as the organizer, have validated it.

Giveaway among users

Giveaway among users who recommend your brand or product 

Use the List Giveaway application to select a winner among the customers who have left reviews or ratings about your product or service. You only have to upload the list of customers, and the tool will transparently and randomly select a winner.

Communicate with participants 

Communicate with participants 

Thank users for their effort in generating content with an automatic message, which you can customize and automate using the email platform. You can also use it to inform participants if their content has been approved.

Multiple ways to reward

Multiple ways to reward participants 

Encourage participation by offering users the chance to win a prize. You have several ways to assign prizes: distribute prizes to all content generators, through a draw among all participants, or by awarding the prize based on the votes received.

Easypromos applications to gather user-generated content

Other resources on how to reward users for their content through contests or giveaways

Frequently asked questions

  • How can you collect user-generated content and permission to use it?

    If you want to have the option of sharing the user-generated content on your social media or other channels, it's necessary to get the users' express consent. This is why it's important to use registration forms where the users upload their content and accept the terms & conditions of the contest and accept that they give up their right to the submitted content. For example, on Instagram it's recommended that brands use a tool like the Hashtag + Entry Form app to obtain the content and the users' permission to use it. 

  • Nowadays, when users are interested in a product they trust the opinion, advice and recommmendations of their friends and family more than the brand's corporate message. This is the main reason why you should encourage customers to share their experience with the brand on their social media. They can even become brand ambassadors, introducing the brand to an audience that hadn't been impacted previously.

  • A much used way to obtain user-generated content is to organize a campaign or contest. Normally, participation is incentivized by prizes and gifts so that customers see that they are compensated for creating and sharing their own content. On Instagram and Twitter it's possible to organize photo and video contests and retrieve the content through the brand mention and the campaign hashtag. Another way is to use a microsite with registration form where users can upload their entries directly that users can access from any social network or online channel.