Hashtag + Entry Form

Organize an exclusive contest for Instagram users who publish a photo on their profile with your campaign hashtag. Users enter the competition by filling in a form with their contact details, choosing which of their photos to use, and accepting the terms and conditions and content permissions. Create a public gallery with user-generated content about your brand to increase brand loyalty and brand awareness.

Obtain UGC for promotional purposes!

Create a photo contest for Instagram users and followers. Users take a photo with your campaign theme and share it on their profile with the campaign hashtag. Then they confirm their competition entry by filling in a form, choosing which photo to enter, accepting the terms & conditions, and agreeing to any other requirements listed in the form.


All images will be displayed in a gallery with a unique URL. Share it with the public, and personalize it with your branding. Pre-moderate competition entries to control which images appear in the gallery. Embed competition content in your web or blog, and use the gallery in Fullscreen Mode to project images on a screen or high-res monitor in real time.

Main Features

  • Create an exclusive Instagram contest

    Run an exclusive contest for Instagram users who publish photos with your campaign hashtag. Each user must visit the contest app and log in with their Instagram account. To enter the contest, they must fill in a registration form and choose which photo from their profile to use.

  • Get data about participants

    Customize the registration form to ask for the information you need. Easily export data as a CSV or Excel file. You can request usernames, full names, email addresses and more. Contact winners quickly and easily!

  • Award prizes when users register

    Share direct prizes such as coupons and discount codes with participants. Award prizes when users register, or via email. Reward their effort and loyalty in creating and sharing user-generated content.

  • Designed for mobile participation

    App interface with mobile-first design, since all Instagram users will participate via mobile. Responsive platform design automatically adapts the app for any device, guaranteeing optimal viewing and user experience.

  • Select a winner by vote, jury, or prize draw

    Range of tools to filter and moderate contest entries. Choose finalists and award extra prize draw entries based on the number of votes. Select winners through a popular vote, expert jury, or certified random prize draw.

  • Restrict promotion by age or location

    As participants fill in a form to confirm their entry, you can apply age and location restrictions. Limit participation to users in specific countries. Use the age filter to make users confirm their date of birth before joining the promotion.

Start now

Register now to access the Control Panel. You can create your Instagram contest, choose different options, and preview how your published promotion will look.


View prices in euros VAT not included


$100 100 per month of duration for one single promotion

  • Recommended for promotions with up to 10,000 participants.
  • Easypromos branding visible.
  • Customize default template with your own wording and images.
  • Automated email management platform.
  • Fully customizable registration form.
  • Integration with external platforms (Instagram, MailChimp, Google Analytics, CRM).
  • Advanced statistics.
  • Participant moderation tools.
  • Premium support.
White Label

White Label

$250 250 per month of duration for one single promotion

Premium version, plus:

  • Recommended for promotions with unlimited participants.
  • "Create your own promotion with Easypromos" does not appear on any page of the promotion.
  • No reference to the Easypromos brand when sharing the promotion.
  • Create a single promotion with multiple languages.
  • Use your own domain with HTTPS support.
  • Developers: options to insert your own CSS, HTML and JavaScript.
  • Developers: access to the API and Webhooks to export contest entries in real time.
  • Recommended for large brands and agencies.
  • Premium support.

Hashtag + Entry Form Combine it with...

  • Distribute Coupon Codes

    Add coupons or discount codes to the app, ready to share with users as a reward for participation.

  • Entry Form Giveaway

    Finish up the promotion with this tool to randomly select winner(s).

  • Instant Win

    Award prizes to random winners at the moment they complete their competition entry.

  • Survey

    Complete your promotion with a survey to find out more about your participants' opinions.

  • Knowledge Quiz

    Run a promotion with two chances to participate. Quiz participants before they complete the registration form and upload their photo.

Complete features

Would you like to see what the user experience is like?

Try an online demo of an Instagram photo contest

Resources and help

  • Technical tutorial

    If you have any technical questions about the Instagram Photo Contest, this tutorial will explain.

  • Types of Instagram Contests

    Read this article and review the comparative table to check the three contest types on offer.

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