Lead capture
Turn followers and visitors into qualified leads
Is lead generation your main marketing objective? Do you want to convert your social media followers into brand-owned contacts and be able to communicate with them directly? Obtain user data to work on and convert them into customers, using promotions, games, and giveaways. It's the most effective way to capture your audience's attention and persuade them to leave their contact information in return for rewards and prizes.
How to use Easypromos to capture leads
Gather contact data with user consent
The Easypromos registration forms allow you to gather user data while complying with privacy and data security regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA). Create forms that collect the user's express consent with checkboxes, terms and conditions, and other features for explicit validation of data sharing.
Convert social media followers into direct contacts
Games and prize distribution promotions are great strategies to capture the online community's attention and turn them into proprietary contacts. This way, you can communicate directly with them via email or SMS.
Get to know your audience in depth
Data-gathering campaigns allow you to learn about the preferences and interests of your followers. Combine the registration form with personality-type quizzes or surveys to gather more information about the contact. You'll be able to create segments and user groups, enabling you to generate personalized marketing campaigns and lead nurturing campaigns.
Build loyalty among your brand’s audience
Users who participate in promotions with brand-related prizes make up high-quality leads, willing to have more direct communication. For instance, capture the contact information of customers at your physical stores to communicate more directly with them. Offer personalized promotions to this audience to build loyalty and increase repeat purchases.
Integrate data collection campaigns with your CRM
Easypromos has integrations with the most commonly used CRMs and other marketing tools. Use campaigns to nurture your databases and easily transfer the leads gathered to your CRM.
Learn more about how Easypromos can help you gather leads
Request a personalized demo from our sales team
Easypromos products to gather contact data
Other Easypromos resources for lead capture
Frequently asked questions
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How can I obtain new leads as part of my user recruitment strategy?
There are many ways to collect user data and incorporate them in a brand's marketing strategy. In Easypromos, we're specialists in generating promotions that allow collecting the data of users that are interested in the brand in exchange for incentives: get a coupon, enter a prize draw, try your luck for an direct prize, etc. Examples and case studies give us the chance to show that promotions, contests, sweepstakes, and games are a good way to get new leads, transparently and in compliance with the GDPR.
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Can I collect leads with express consent to receive commercial communications?
Yes, because you can customize the promotional action with the terms and conditions, the privacy policy and the explicit checkboxes to ask the users if they want to receive information from the brand. The Easypromos applications allow creating dynamics that comply with all provisions of the GDPR.
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Which applications are the best for collecting leads?
There are many types of promotions that are useful for capturing users. It depends on the target audience which ones work best, so you need to analyze and learn what incentivizes them. Normally, any promotion that offers an incentive is a good option: prize draws, coupons, games, or quizzes. They should have a registration form that the brand can customize with the fields to ask the information they want to collect, be easy to share on any social network and online and offline channel, and be compliant with the General Data Protection Regulation (GDPR).