Back to School Promotion

It’s time to launch your Back to School promotion! As kids are on the lookout for the latest trends in school bags and accessories, parents are looking for a Back to School promotion to tackle the shopping costs.

 

For brands interested in a Back to School promotion, this is the time to position themselves top of mind of their target audience. Actions such as social media giveaways and games with prizes can be used to showcase new releases or highlight best-selling products. If you are looking for ideas for your Back to School promotion, keep on reading. Here you will find plenty of examples and proposals to launch an interactive campaign that will help you achieve the marketing goals of your campaign.

Table of contents
Back to School Promotion

Back to school promotion

  • Giveaways to promote Back to School products

    Nothing fosters social media engagement as giveaways do, as users interact with the brand for the chance of winning a prize. Make the most of the Back to School season and grow your follower base with this type of action: organize a comment giveaway and offer an attractive prize. 

     

    back to school giveaway

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      sorteo de la vuelta al cole con registro

       

    • Are you looking into converting your social media fans into leads? If that is the case, you should consider a digital promotion with a registration form. Offer a compelling prize, and users will be willing to provide their information to enter the giveaway.
    • Try the Back to School Entry Form Giveaway and then use our customizable template to launch your own branded promotion. Just share the link across your social media channels and watch your database expand!
    • Would you like to boost brand engagement and visibility? Run a Back to School Instant Win demo and give away attractive prizes based on winning moments. Encourage participants to come back daily to try their lucky and maintain engagement.

     

  • Gamify your Back to School promotion to generate engagement and leads

    Online communities turn to social media for fun and entertainment! To incorporate this type of content into a brand strategy, create branded games with incentives to encourage user participation. Use gamification to reinforce brand visibility, enhance product awareness, and generate leads.

     

    back to school gamification

    • Entertain your audience with a matching game that will keep users playing and, even better, being exposed to your brand and products. Try this Slide & Match game demo with Back-to-School elements. It's a creative and engaging way to introduce your brand and products to your target audience. Additionally, you can hold a prize draw among the participants or offer direct rewards to increase participation.
    • A puzzle is another game that perfectly fits a Back to School campaign. Try this Back-to-School puzzle demo where you can showcase your flagship product or your campaign’s concept. 

    Customize your game with your brand's products and image. Launch an interactive Back-to-School promotion that entertains and connects your audience. Configure your game to motivate participants by awarding points, direct prizes, or giving a chance to enter a final draw.  Need more ideas?

     

    Back to School games

  • Grow your sales with Back to School promotions and discounts

    Do you want to increase sales and nurture your database with potential customers? Use discount coupons as part of your Back to School campaign. Distributing coupons and promotional codes among users who share their contact information is one of the most effective actions to boost sales.

     

    back to school coupons

     

    Create a microsite with a registration form and use the editor to design your coupons. Users automatically receive a coupon upon registration. Ideal for distributing discount codes generated with platforms like Shopify, WooCommerce, Magento, etc.

      • Use online prize wheels and to incentivize sales and foster customer loyalty by distributing coupons and discounts. This Back-to-School Spin the Wheel demo, is an exclusive dynamic for paying customers. Request a receipt upload to access the prize wheel to reward customers. This tool allows you to automatically validate the receipts, reducing processing time while you gather customer data.

    Mobile Phone Prize Validation

    • Try this Back to School Distribute Coupons DEMO. Use this kind of promotion to distribute discount coupons and prizes to encourage purchases while gathering contact details of potential customers.
    • There are other ways to distribute direct purchase incentives, as you can see in this Back-to-School Scratch & Win demo. Participants scratch the panel to see if they have won a prize, and in return, register and provide their information.

    • These Instant Win dynamics can be promoted on social media to convert followers into leads, but they are also very useful to present on your e-commerce platform, website, or blog and turn anonymous visitors into identified contacts.

    • Use prizes and discounts to draw visitor to your shop. Distribute incentives to be redeemed in-store using Easypromos' validation tools. Take a look at this article with tips and ideas to distribute back to school coupons.

     

  • Back to School promotions to gather UGC

    Did you know that photo, video, and text contests can help you gather user-generated content (UGC)? Use this type of promotion to turn customers into brand ambassadors and help increase brand awareness. By encouraging users to participate and share their content related to your brand, you can leverage their creativity and enthusiasm to widen your brand's reach.

     

    back to school contests

    • You can organize a contest to gather UGC in several ways. The example below comes from an offline event held to launch a new brand for three schools. All attendees who took a photo at the event and posted it on Instagram with the campaign hashtag and a mention to the educational center's profile entered the contest.

    school photo contest

    • Another option to encourage participation is to request a photo and allow users to personalize it online. For example, in this Photo Fun Back to School contest demo, users upload a photo and decorate it with frames and stickers featuring the brand's products and corporate image. Additionally, this approach helps generate new contacts for your databases!
    • Organize a Back to School Photo Contest and ask participants to submit photos of them using your products. Offer an attractive prize and regular customers will turn into brand ambassadors. Nothing beats the marketing power of UGC!
    • If you want to make your contest go viral, the Easypromos Voting Contest application allows you to include image, video, and text formats in a single contest. Ask participants to share their best Back-to-School memories in a video or in writing. And that's no all, you can display the participating entries in public galleries and enable public voting to choose the winners. As participants share their entries to get more votes, your promotion will go viral!
    • Use the power and reach of social media with an Instagram Story Giveaway. Ask your followers to post a Story with your product and mention your brand to participate. The only application in the market to run fully automated giveaways on Instagram Stories!

    Interested to discover more fun examples? Head to our blog post with contest ideas for your Back to School campaign.

  • More creative ideas for your Back to School promotion

    Every brand has its main objectives when launching a promotional campaign. Here are three more ideas that fulfill several of these objectives and are specific, original, and easy to customize.

     

    back to school bracket

    • Back-to-School is closely related to education and knowledge. If you believe that your audience is motivated by this, you can create a timed knowledge quiz to challenge and educate users on a topic related to your business or brand's activity. Try this popular sayings Quiz with Timer DEMO to get an idea of how you can approach this type of promotion.
    • And if what you are looking for is to engage your audience for a longer period of time, you can create an elimination tournament for Back-to-School. Participants must vote in each round to predict the outcome and have a chance to win a prize. This allows users to return to the promotion every time a new voting stage opens. Try this Tournament Bracket demo about favorite school subjects to get a feel of what you can easily develop with the platform. This type of promotion is innovative, and your brand will get the attention it deserves.

    back to school bracket

     

Back to school promo FAQs

  • Why organize a Back to School marketing campaign?

    Each year, millions of people spend hundreds of dollars on Back to School shopping. Take this opportunity to stand out and better position your brand in your target customer's mind. Promote your best selling school supplies, as well as shoes, clothes and other essential gadgets. Launch digital Back to School promotions and social media giveaways to convert followers into leads, improve brand awareness and boost sales. Back to School campaigns are all about brand and product promotion.

  • The type of promotion that will work best for you depends on your main marketing objectives. If you're looking to energize your social media networks and boost engagement, launch a comment-based giveaway. If you want to boost sales, organize a Back to School coupon campaign and launch branded mini-games to increase brand engagement, and provide high-quality entertainment to your online community. You can also conduct market research with various quizzes. Remember to enable the registration form if you wish to generate new leads.

  • Organizing a Back to School giveaway is a great idea to boost social media engagement, improve social media presence and connect with your online community. Run comment-based sweepstakes to encourage real conversations that lead to increased customer trust and strengthened customer relationships. Open-ended questions are the best engagement boosters. 

  • If you're looking to boost sales then distributing Back to School coupons is the best idea, as it will also drive traffic to your business. You can raffle your best selling items to reinforce product awareness. Tap into your customers' loyalty by sharing codes with all registered users and then run a prize draw to choose a random winner of your main prize.