Resources to create your Back to School giveaway

Posted in: Events,Ideas for your websiteLast update: 28/09/18

Back to School season is almost here – and so is the Back to School shopping rush. Parents and kids are stocking up on school supplies, stationery, backpacks, uniforms, laptops and more. So how do you make sure that they choose your brand? Use social media giveaways to get attention and create fun Back to School promotions! We’ve put together all the resources you need to create a giveaway on Facebook, Twitter or Instagram in minutes.

Back to School is one of the highlights of the shopping calendar, especially for brands with a direct connection to school and students. So making your business stand out is key to success. Here are just a few of the marketing objectives you can achieve with a successful Back to School giveaway:

  • Raise brand recognition
  • Inform consumers about your products
  • Grow engagement on social media
  • Increase sales
  • Learn what your target audience likes

When you sit down to plan your Back to School giveaway, there are three things to bear in mind. Who are you targeting? What channel are you going to use? And what prize are you going to offer?

Whatever stage of the planning process you’re at, we’ve collected all the tips and tricks you need to make your Back to School giveaway a viral success.

  1. Not sure where to start? Then read this post with 10 different ideas for Back to School promotions, including social media templates and a PDF guide to download.
  2. Already made up your mind? Then read on to find free resources and images for your Back to School giveaway on Facebook, Twitter or Instagram.

 

Resources for a Back to School giveaway on Facebook

It’s as easy as A-B-C. Just follow these steps:

  • First create a new post on your Facebook page.
  • Next, copy and paste the template below, editing the details to fit your brand. Add emojis to make it pop!

✏️?We’re celebrating a Back to School GIVEAWAY! Win [DESCRIBE YOUR PRIZE HERE]

To take part, just COMMENT on this post, telling us [EXPLAIN WHAT TYPE OF COMMENT YOU WANT TO RECEIVE, eg “What are your goals for this school year?”].

?️ You’ve got until [END DATE OF PROMOTION] at [END TIME OF PROMOTION] to participate.

Remember to follow our page if you want to hear who’s won. Share this post with your friends so they can try their luck too!

Giveaway organized with #Easypromos: http://bit.ly/FBgiveaway

Read the Terms & Conditions here: [LINK TO TERMS AND CONDITIONS] 


  • If you don’t already have a terms and conditions page, you can create one for free here.
  • Add the images below to make your post stand out. Remember that the recommended size for Facebook is 1200 x 630px. Click on the image to download, or follow these links.

Back to School giveaway on Facebook

Back to School giveaway on Facebook

  • Segment the audience for the post, if necessary. Then publish the post and the giveaway can begin!
  • Once the promotion deadline has passed, open your Easypromos account. Then you can select the winner randomly and award the prize. Follow this step-by-step tutorial.

 

Save even more time by using the template directly from the Control Panel. Click here to edit and publish your Back to School giveaway post immediately.

 

Resources for a Back to School giveaway on Instagram

This is just as easy to set up as a Facebook giveaway. But you have even more ways to share the post and make your Back to School giveaway go viral!

  • Start by creating a post on your Instagram profile.
  • Next, copy and paste the template below. Fill in the details of your brand and promotion. Use emojis to make it more exciting!

BACK TO SCHOOL GIVEAWAY! ? Want to win [DESCRIBE YOUR PRIZE]? Instructions:

 COMMENT on this post and tell us [QUESTION AND/OR HASHTAG].
 MENTION a friend so they can take part too.
You can FOLLOW our profile [@PAGE] to stay up to date with more news, products and giveaways.

We’ll announce the lucky winner on [DATE], so stay tuned! ?

The winner will be chosen randomly with #Easypromos: http://bit.ly/IG_giveaway 
➡ Terms and conditions link in bio. Good luck!


  • If you don’t already have a terms and conditions page, you can create one for free here.
  • Add the images below to make your post stand out. Remember that the recommended size for Instagram posts is 1080 x 1080px. Click on the image to download, or follow these links.

Back to School giveaway Instagram post

Back to School giveaway on Instagram

  • Publish the post on your Profile.
  • Once the post is published, use your Instagram Stories to get an even bigger audience. Use the image below as a background (750 x 1334px). Click on the image to download, or follow these links.

Back to School giveaway on Instagram

Instagram Stories Back to School giveaway

  • You can add a short text to direct traffic to the post on your profile:

Visit our profile [@MENTION PROFILE] for a chance to win [PRIZE]


  • When the promotion finishes, go to your Easypromos account to randomly select the winner. We walk you through that process here.

 

Resources for a Back to School giveaway on Twitter

You can run a Back to School giveaway with Twitter hashtags, replies or retweets, too. Just follow the simple steps below:

  • First create a new Tweet on your Twitter profile.
  • Next, copy and paste the Tweet text below, adapting it for your brand and promotion. Remember to use emojis to liven it up!

?#BACKTOSCHOOL #GIVEAWAY!?
Want to win [DESCRIBE YOUR PRIZE]?

✔️REPLY with [QUESTION AND/OR HASHTAG]
✔️FOLLOW us on Twitter

Competition open until [DATE]. Giveaway carried out with #Easypromos. T&Cs here: [LINK TO TERMS AND CONDITIONS]


  • If you don’t already have a terms and conditions page, you can create one for free here.
  • Add the images below to make your post stand out. Remember that the recommended size for Twitter posts is 1024 x 512px. Click on the image to download, or follow these links.

Back to School giveaway on Twitter

Back to School giveaway on Twitter

 

Now you’ve got everything you need to create and run a viral Back to School giveaway, try it for yourself!

Corinna Keefe

English copywriter at Easypromos marketing team