4 Back to School promotion ideas to boost retail sales

Posted in: Ideas for your websiteLast update: 16/07/19

Parents and kids are getting ready for a new school year, shopping around for school supplies and back to school essentials. Try these 4 Back to School promotion ideas to run an A+ marketing and sales campaign.

Back to School shopping is big business. Customers are expected to spend a huge 82.8 billion dollars this year, according to the National Retail Federation. But it’s not all good news – the sales numbers are actually slightly down from last year. So although customers are still spending plenty of money, they’re keen to find special offers, sales and Back to School discount coupons.

But what’s in it for you? As well as providing a short-term sales boost, you can use coupons to collect customer data. That includes priceless intel such as contact details, shopping habits, tastes, preferences and more.

And you can make it fun at the same time! Read on to find out how, with these 4 Back to School promotion ideas…

How to distribute coupons and promotional codes

Before we dive into the fun part (designing your promotions), let’s talk about how coupons work.

Creating coupons is as easy as using our drag-and-drop editor. If you want to validate individual promotional codes for each user, then all you have to do is upload the list of codes. It really is that simple.

When it comes to giving coupons and codes away, you can choose the format. You can offer coupons as an instant download when users sign up, or send them via email. And you can choose whether to share codes in alphanumeric, barcode or QR code format.

#1 Sign up loyal customers with a giveaway

Sharing Back to School discount coupons with shoppers is a great way to make them loyal to your brand. They’ll feel valued, appreciated and understood.

There are direct advantages for your marketing strategy, too. You can use discount coupons as a powerful motivation for customers to share information or try specific products. For example, you can ask customers to fill out a registration form with personal details, and reward them with discount coupons or prizes in return.

You can collect, process and store that information, legally and securely, with the Easypromos giveaway app.

Back to School promotion ideas: screenshot of a giveaway landing form for a student snack giveaway.

Here’s a cute example, aimed at university and college students heading back to school. This brand offered Back to School discount coupons for some classic student essentials, including energy drinks, potato chips and online shopping. All the students had to do was fill in their personal details, with the option to receive email newsletters and follow the brand on social media.

See the giveaway app in action: click here to play the Back to School demo, or copy the template to create your own promotion.

#2 Survey your customers to help plan your campaign

If collecting info from your followers sounds useful, then try a survey promotion to get even more details. You can ask targeted questions about how your customers shop, what products they prefer, how they feel about your brand, and more.

By offering Back to School discount coupons, you’ll incentivize more customers to take part. And the more responses to your survey, the more useful it is!

For this type of promotion, we’ve picked an unusual example. Here’s a survey that was run by a school itself!

Back to School promotion ideas: screenshot of a landing page from a Back to School quiz.

While the School Board prepared for the new school year, they wanted to know more about students’ and parents’ opinions. They asked families to fill in the survey together, because the focus was on learning how to help the community. And the prize? Two generous $100 vouchers for groceries.

It’s easy to validate coupons in-store and online with the Easypromos Validation Portal. Create unique promotional codes and assign them to individual customers.

#3 Challenge your followers to a pop quiz

Set up a quiz to test your customers’ knowledge of school subjects or your brand.

This is also a great opportunity to educate customers about your brand, and collect customer details. Reward correct answers with Back to School discount coupons.

You could offer participation prizes, or different coupons based on how users answer. You could even carry out a grand prize draw among users who get all the answers correct.

Back to School promotion ideas: screenshots from a mobile quiz with a 10% discount coupon reward.

In the example above, a popular stationery brand ran a “Back to School exam”, with questions on a range of subjects, including Spanish, Math and History. Users who answered all the questions correctly had the chance to win Back to School discount coupons, with 10% off their next purchase.

It’s time for a pop quiz! Click here to try your luck with our Back to School quiz – then copy the template to get a head start on your own promotion.

#4 Create memories with first-day-of-school photos

If you’re on social media, you’ve probably seen parents sharing cute photos of their kids on the first day of school. Those tiny uniforms! Those enormous backpacks!

You can tap into that user behavior to run Back to School promotions, too.

With the PhotoFun app, you give people the tools to create postcards and photo memories at the start of a new school year. Users just upload a photo, then decorate it with cute school-themed frames and stickers in the virtual photobooth:

Back to School promotion ideas: mobile screenshots from a PhotoFun game, showing how users can decorate photos with themed stickers.

Then you can offer a coupon reward for every photo creation, or ask people to vote for a favorite to receive a grand prize.

This app has to be seen to be believed. Click here to create your Back to School photo memory, then copy the template to run your own promotion.

Class is over – time to try these promotions out for yourself! Remember, it’s free to set up an Easypromos account and start drafting your promotions. We can’t wait to see all the fun and creative ways you’ll share your Back to School discount coupons.

Corinna Keefe

Content marketer at Easypromos

Publication date: 2018-08-22