In this guide, we’ve collected Halloween promotion ideas based on real brand campaigns, with examples you can adapt to generate participation, collect leads, promote products, or simply give your audience a reason to interact with your brand.
Looking specifically for comment-based campaigns on Instagram or Facebook? Explore our guide to Halloween giveaway ideas for social media.
Capture leads with a Halloween registration promotion
If lead generation is one of your objectives, a Halloween promotion can include a registration form that collects participant information before they access the experience, claim an offer, or enter for a prize.
The West Virginia Lottery, the state lottery organization for West Virginia, used a Halloween-themed registration page to promote a lunchtime paint party. Participants signed up for the event through the promotion, which also included information about the date, location, and suggested donation.

A registration-based mechanic works well when you need to collect first-party data or manage access to a specific activity. With an Entry Form Giveaway, you can customize the registration form, adapt the promotion to your Halloween creative, and collect the information you need before participation.
Give this Halloween Spin the Wheel DEMO to discover the full user experience.

Try our Pick your Favorite DEMO for the full user experience.

Try our Halloween Memory Game DEMO for the full user-experience!

Try our Halloween Slide & Match DEMO and create a highly engaging and entertaining gamified promotion.

Get inspired with our Halloween Puzzle DEMO!

Try the Halloween Quiz DEMO and find out how much you know about Halloween!