How to Run an Engaging St. Patrick’s Day Social Media Giveaway

Posted in: Applications,Digital marketing,Ideas for your websiteLast update: 19/08/21

On 17th March, you’ll see social media dressed in green to celebrate St Patrick’s Day. The festival started out as Ireland’s national day, but has now spread across the globe as a celebration of Celtic culture. Here’s how you can get involved – with just 5 minutes of set up time.

Everyone has heard about St. Patrick’s Day. And even if you don’t know the whole story behind this holiday, you can definitely connotate St. Patrick’s Day with green decorations, tons of beer, and four-leaf cloves. So just like every year, the 17th of March is the day to celebrate and party. And we suggest you do it not only in a local Irish pub but also with your online community – especially with the current restrictions!

Continue reading to discover how to easily organize a St. Patrick’s Day giveaway on your social media channels!

Use our ready-made social media templates for a St. Patrick’s Day giveaway on Facebook and Instagram! Just customize the text and share it with your online community to boost engagement and visibility.

Pick an adequate prize for your St. Patrick’s Day giveaway

The most important element of your giveaway is the prize. St. Patrick’s Day is a golden opportunity because it offers many themes and symbols for you to play with. Shamrocks, Leprechauns, Celtic crosses, and green. Lots of green!

Remember, you organize a giveaway to delight and excite your followers, but you should still focus on promoting your brand. Social media sweepstakes are a fantastic tool to showcase your products, no matter if they’re your new releases or bestsellers. The incentive is the main motivator to participate in your promotion, so make sure you choose an adequate prize!

Offer the participants a chance to win a sample of your new collection, your bestselling product, a gift box, or a discount voucher. Beauty shops can offer free treatments, while coffee shops can give away free coffees and St. Patrick’s Day-themed cupcakes!

If your brand’s product is very specialized you can still create a St. Patrick’s Day promotion to create excitement and increase social media engagement. All you have to do is put together a bundle of gifts from brands you like.

Take this example of a St. Patrick’s Day giveaway on Instagram by a small business. In the post, the business owner talks about his Irish roots, which is a great starting point. And the prize is just right for St. Patrick’s Day: two green shot glasses decorated with shamrocks, designed with Irish whiskey in mind.

Instagram post announcing a St Patrick's Day giveaway. The image shows 2 green shot glasses, a bottle of whiskey, and 3 green shamrocks.

In this Twitter giveaway, a makeup brand has used the traditional green and gold colors to match the St. Patrick’s Day theme. Remember, your brand doesn’t have to have an obvious connection to Ireland or St. Patrick’s Day. With a clever selection of prizes and publicity, any brand can get involved.

Twitter post announcing a St Patrick's Day giveaway. The image shows a collection of cosmetics in green and gold.

Another example comes from a home building company that simply wanted to join in the fun. They raffled a $100 Visa gift card among those that followed them, liked the post, and tagged three friends in the comments.

st. patrick's day instagram giveaway

Design your St. Patrick’s Day giveaway

Once you’ve chosen a prize, you need to set up the contest. Creating a St. Patrick’s Day giveaway is as simple as posting on social media!

Remember to include the competition dates, rules, and terms and conditions. If you run a giveaway on Facebook or Instagram, you must include a disclaimer that the giveaway is not officially endorsed by the social network.

But now the fun part: how do you want users to take part? To enter the contest, ask them to comment on your post. Comment-based social media giveaways are the best to increase social media engagement, and they encourage real conversations between your brand and your audience, which is something that social media algorithms like.

Instagram post announcing a St Patrick's Day giveaway. The image shows a shamrock and green hat cake topper, against a green background, with a vase of flowers and a green and white iced cake.

Open questions tend to create more engagement, and you can get really creative. You could ask any question related to the holiday, such as people’s favorite St. Patrick’s Day tradition, or experiences of Ireland. You can even be more personal and ask for your audience’s childhood memories with St. Patrick’s Day. This way you will create an emotional connection that will turn into a stronger relationship with the brand.

In the example above, a cake decorating brand asked followers who they feel “lucky” for. Remember that mentioning friends can be one of your entry requirements. It will automatically disseminate the promotion, promote your brand and giveaway, and also increase the number of potential participants.

Or you could create a challenge. In our next example, followers had to guess how many four-leaf clovers were in the picture. The closest guess would win a bottle of Shamrock Green tattoo ink.

Instagram post announcing an St Patrick's Day giveaway. The image shows lots of small green shamrocks

Another popular entry requirement on Instagram is to tag a friend on the comments. It’s the best way to ensure your St. Patrick’s Day giveaway reaches as many people as possible. In the following example you can see how a Californian spa engaged their followers and celebrated St. Paddy’s Day.

st. patrick's day giveaway

Are you looking for something more complex? Find out how to create engaging digital promotions for St. Patrick’s Day!

Disseminate your St. Patrick’s Day promotion

So your St. Patrick’s Day giveaway is published, and the comments are rolling in. But your work isn’t done yet!

Make sure you maintain the excitement with regular updates on your social media feed. Add posts or create Stories to thank the participants, count down to the prize draw, and remind your followers of the prize on offer.

Instagram Story about a St Patrick's Day giveaway. Against a green background with shamrocks and a pot of gold, the text overlay reads: "Last chance! St Patrick's Day giveaway. Giveaway ends in 1 day 13 hours 23 minutes."

Share the giveaway information on your other social media accounts to send more traffic to your promotion.

Announce the winners of your St. Patrick’s Day giveaway

When your St. Patrick’s Day promotion is over, you just need to carry out the prize draw and notify the winners. To choose a random winner of your St. Patrick’s Day sweepstakes you can use one of our apps: Instagram, Twitter, or Facebook Giveaway app. It’s very easy, completely fair – and your first social media giveaway is free! And in case of any doubts don’t hesitate to contact our Support Team via Online Chat.

Corinna Keefe

Content marketer at Easypromos

Publication date: 2019-02-28