Posted in: Business newsLast update: 07/08/20
Easypromos, an international leader in promotional campaigns, announces a new Mailchimp® integration. The integration allows Easypromos clients to sync the participants in any of their promotions with a subscriber list on Mailchimp.
The integration with Mailchimp is designed to automate the process that progresses an unknown user on social media to a qualified lead and nurtures them with personalized emails. Gamification and incentivization are proven strategies to attract users on social media and to capture data and marketing consent.
PRESS NOTE – Girona, Spain (June 30, 2020)
Girona, Spain (June 30, 2020) — Easypromos, an international leader in promotional campaigns, announces a new Mailchimp® integration. The integration allows Easypromos clients to sync the participants in any of their promotions with a subscriber list on Mailchimp.
“Mailchimp is a top player in the EMS market and has become a key marketing platform for small and medium businesses. Easypromos is an all-in-one platform to create engaging campaigns on social media. The main use of Easypromos is to convert social media followers into identified users with their consent to communicate directly. The integration with Mailchimp® seemed natural for our SMB clients, and we wanted to take a step further by becoming a member of the Mailchimp Partners Program,” said Carles Bonfill, founder and president of Easypromos.
Easypromos strives to help brands achieve all of their marketing objectives with simple, effective campaign tools. As the marketing landscape is being transformed by seamless marketing actions with multiple value propositions, integrations such as Easypromos with Mailchimp are powerful tools for marketers.
“Keeping a community alive for any brand requires constant work and a lot of creativity. For this reason, we have always relied on Easypromos and all the variety of apps they make available to us. If you want to align all social media actions with the rest of your marketing actions, it is essential that all your platforms are linked. That is why the connection between Easypromos and Mailchimp has always been so important to us. It allows us to connect both tools in less than 1 minute and quickly implement automatic marketing actions directed at people who have participated in a promo organized on any social network,” explained Nestor Tejero, General Manager at Agencia Reinicia, Mailchimp Agency Partner.
Easypromos are specialists in lead generation, data capture, and customer loyalty through interactive and gamified campaigns. Their technology helps companies with customer retention, personalized messaging, and creative campaigns.
“The integration with Mailchimp is designed to automate the process that progresses an unknown user on social media to a qualified lead and nurtures them with personalized emails. Gamification and incentivization are proven strategies to attract users on social media and to capture data and marketing consent. This integration automates the sales funnel even more,” said Silvia Marti, Marketing Manager at Easypromos.
Key features of the Easypromos Mailchimp® Integration:
- Security-focused: Only Oauth 2.0 Authentication for Mailchimp® accounts and integration built on last Mailchimp API 3.0
- Support through to updated Mailchimp® tag endpoint: The tagging feature within the app is very popular with Easypromos users. Tags can be used to create static or auto-updating subscriber segments for targeted campaigns.
- GDPR-friendly: Connect GDPR-ready contests from Easypromos to Mailchimp. Only those users who give consent to marketing communications will be synced to Mailchimp®.
- Field mapping: Choose Mailchimp® list and map fields from Easypromos contest participants list.
- Automatic and Manual sync: sync participants to subscribers list in real-time.
- Live support and online documentation.
Since its establishment in 2010, Easypromos has been a leading platform for creating and organizing digital campaigns. It counts on experience from over 2 million campaigns, in over 155 countries and 30 languages. Easypromos has an average of 2 million monthly active users and offers 31 different types of promotion, including social media giveaways, photo contests, video contests, games, quizzes, surveys, coupons, promotional codes, voting contests, and more. The Easypromos platform is recognized as trustworthy, easy to use, and compatible with all social networks and devices.
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Publication date: 2020-06-30