What’s the best way to get to know your Facebook audience? There’s probably nothing better than just asking questions. So what is it that you’d like to know? Your followers’ likes and preferences, favorite products, suggestions, or maybe you just want to collect feedback? Using a Facebook quiz app is a great way to collect vital information about your community – as well as their contact details. In this blog post, we take a look at different Facebook quiz apps that you can use to learn more about your audience – and boost brand visibility and awareness at the same time.
But before we start… What are the main reasons for finding out more about your Facebook community?
Apart from increasing engagement and user interaction, you get to learn more about your audience’s demographics – and that’s a great advantage for brands looking to tailor the content on their Facebook page. By knowing what your audience is interested in seeing, you can deliver positive user experiences and put your brand out there. Also, once you know who forms part of your Facebook community, you can launch better-personalized campaigns and communications, and for example, promote certain topics or products to certain groups of people. Creating a Facebook quiz means accessing a goldmine of information about your followers. And if you’re looking to find out what your audience thinks about your brand you’re in for a treat, too.
Get to know your followers on Facebook to recommend most accurate products
One reason to know your Facebook community is to be able to understand what kind of products or services they’re interested in. By knowing what your audience likes and wants, you increase your chances of providing content that will appeal to the users, and therefore you are also more likely to convert followers and close sales. So if you’re looking for advice on how to make a Facebook quiz that will help you understand your audience better, take a look at the following example from VFinity.
The diet supplement producer can boast of having a large and active Facebook community. However, with thousands of users, it might be hard to always share content that grabs the attention of all of them. This is why VFinity launched a Facebook quiz that helped them promote products according to their followers’ preferences and needs. The brand launched a Product Recommender quiz on Facebook and offered all participants a chance to win a $100 gift card for VFinity products. Interested users answered a series of questions about their lifestyle goals and registered their contact details through an online form; this helped the organizer better understand their audience, boost lead generation and send more personalized offers via email.
Thinking to create a Facebook quiz to better know your followers? Give our Product Recommender DEMO a try to test the user experience.
Knowledge Quiz that will help you identify most loyal customers
Facebook communities are made of a variety of different users. Some of them are your most loyal clients, others occasional customers; some might be even potential clients that closely follow your brand, looking for a trigger that’ll convert them. By incorporating a Facebook quiz app into your social media strategy you get a chance to identify all these users and offer them incentives that will either convert them, boost their loyalty, or thank them for their trust.
However, apart from identifying your most profitable clients, you can use Facebook quizzes to reward experts in certain topics or fans of your products and services. Here’s an example from Hisense – an electronics manufacturer. The brand launched a quiz for their Facebook audience to together celebrate Father’s Day. They raffled a new smart TV – and this is why they wanted to reward cinema and movie lovers. Hisense organized a Knowledge Quiz in which they asked five questions about popular movies. Only those that answered all the questions right entered a random prize draw.
To promote the quiz, Hisense shared the promotion with their Facebook audience. They shared a captivating image highlighting the upcoming Father’s Day and showcasing the prize along with text describing the quiz in more detail.
Entertain your Facebook followers with a quiz game
Facebook quiz apps can be used for more than just collecting information about your audience. Have you ever come across a quiz game? At Easypromos we developed a Timed Quiz application that provides users with high-quality engagement and positive experiences. Participants answer a series of questions that must be answered before time runs out. This generates rivalry among participants and results in increased engagement and repeat participation. But what else can you get out of it?
Launching a quiz game on Facebook is a great way to promote new products or to check your followers’ expertise on certain topics. Let’s take a look at the following example of a Timed Quiz that tests participants’ knowledge of European capitals.
This Timed Quiz DEMO is a great example for anyone looking to promote products or services related to travel. Launch a similar promotion for your Facebook audience to identify real travel enthusiasts and reward their participation with instant prizes, discount codes, or entries into a final prize draw. You will not only engage your Facebook community but also expand your mailing list and generate new brand ambassadors.
Create a Facebook quiz to back to your followers
Incentivizing participation is a two-fold benefit as it increases engagement and visibility. You can also gain more followers by offering a prize. If you have a small business and decide to create a Facebook quiz, it might be a good idea to offer a discount to every participant. It does not have to be a grand prize but one that promotes your brand.
Now over to you! We hope that you now have a better understanding of Facebook quizzes. But don’t worry if there are still questions that need answering! Contact our Support Team for help, inspiration, and assistance.
