How to promote books online

The editorial and publishing business, like many other industries, is going through a digital evolution that has impacted the way users consume literature. Publishers, bookstores, and authors now have a new channel to promote their work and reach new audiences: online, interactive promotional actions
Social media giveaways, contests, branded mini-games, and other interactive apps can be the perfect tools to promote your literary work, and wow your audience. Dive in to discover ideas, tips, and resources to help your editorial marketing strategy. 

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How to promote books online

Online book promotion ideas

  • Social media giveaways to promote your book online

    Use your social media channels to promote your newly released book, or a popular bestseller! Give your followers a chance to win a piece of your literary work to create buzz around your book and increase social media engagement! “online

  • Gamify your online book promotion and gather leads

    Gamify your marketing strategy, and promote your book with branded mini-games. Entertain and engage your audience while generating new leads for your future campaigns. “match-it-game“/

    • Try our Match It DEMO and connect books with their respective authors. And if you like the game you can use our ready-made template to create your own promotion.
    • Do you like online knockout tournaments? You can now organize book Brackets. Just ask your audience to vote for their favorite titles!
    • Invite your audience to check how well they know the most popular books. Organize a World Book Day Timed Quiz to collect leads, boost engagement and promote your brand.
  • Launch contests as part of your World Book Day promotion strategy

    Collect user-generated content for your future marketing campaigns and collect new leads. Foster competitiveness among your audience with writing contests and encourage participation by offering the possibility of winning a prize. Winners can be chosen by popular vote, by a jury, or a combination of both. Reward users who vote with an entry to a final prize draw to promote participation and build customer loyalty and trust.




  • World Book Day online promotion ideas and examples

    World Book Day is celebrated on 23 April and it is key to promote new editorial releases. It provides the perfect opportunity to promote your book, novel, story, or any other editorial product as this celebration will make the target audience much more receptive. This day is celebrated across the world and people often give each other books as presents, which provides publishers, bookstores, and authors with the perfect setting to launch promotional campaigns. Learn more about how a bookstore chain was able to build loyalty among its members and boost traffic to its website or how a book publisher collected over 10,000 qualified leads in these case studies: 


    ejemplos para el dia del libro

Frequently asked questions