How to promote books online
The editorial and publishing business, like many other industries, is going through a digital evolution that has impacted the way users consume literature. Publishers, bookstores, and authors now have a new channel to promote their work and reach new audiences: online, interactive promotional actions.
Social media giveaways, contests, branded mini-games, and other interactive apps can be the perfect tools to promote your literary work, and wow your audience. Dive in to discover ideas, tips, and resources to help your editorial marketing strategy.
Online book promotion ideas
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Social media giveaways to promote your book online
Use your social media channels to promote your newly released book, or a popular bestseller! Give your followers a chance to win a piece of your literary work to create buzz around your book and increase social media engagement!
- Run an Instagram Giveaway to promote your book. Use our ready-made template to save time and maximize your reach.
- Organize a Facebook Giveaway to create excitement about your literary piece. Use our ready-made Facebook template.
- Discover ideas and examples of book giveaways on social media that can be organized by any brand.
- Learn how to organize a book giveaway on Instagram to promote your brand.
- Would you like to convert social media followers into leads with your World Book Day giveaway? Use our World Book Day Entry Form Giveaway app to maximize lead generation.
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Gamify your online book promotion and gather leads
Gamify your marketing strategy, and promote your book with branded mini-games. Entertain and engage your audience while generating new leads for your future campaigns.
- Try our Match It DEMO and connect books with their respective authors. And if you like the game you can use our tools to create your own promotion.
- Do you like online knockout tournaments? You can now organize book Brackets. Just ask your audience to vote for their favorite titles!
- Invite your audience to check how well they know the most popular sayings. Organize a Quiz with Timer to collect leads, boost engagement and promote your brand.
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Launch contests as part of your World Book Day promotion strategy
Collect user-generated content for your future marketing campaigns and collect new leads. Foster competitiveness among your audience with writing contests and encourage participation by offering the possibility of winning a prize. Winners can be chosen by popular vote, by a jury, or a combination of both. Reward users who vote with an entry to a final prize draw to promote participation and build customer loyalty and trust.
- Learn how to organize a World Book Day writing contest.
- Try our Writing Contest DEMO to get a feel of the user experience and get some inspiration to organize your own.
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World Book Day online promotion ideas and examples
World Book Day is celebrated on 23 April and it is key to promote new editorial releases. It provides the perfect opportunity to promote your book, novel, story, or any other editorial product as this celebration will make the target audience much more receptive. This day is celebrated across the world and people often give each other books as presents, which provides publishers, bookstores, and authors with the perfect setting to launch promotional campaigns. Learn more about how a bookstore chain was able to build loyalty among its members and boost traffic to its website or how a book publisher collected over 10,000 qualified leads in these case studies:
- Case study: Bookstore builds customer loyalty and boosts traffic to its website.
- Real example of a successful campaign organized by a book recommendation service.
- Need some more inspiration? Check out these real-life examples of Writing Contests.
Frequently asked questions
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What kinds of apps are the most suitable to promote a book or bookstore on World Book Day?
Which is the best app to promote your book or bookstore will depend on your marketing objectives. If you wish to get your audience involved and gather UCG, a writing contest is a great option. If you are interested in a gamified strategy, a branded Word Shuffle or Word Search game will do the trick. If you’re after a promotion to reward your customers, one of our Instant Prizes apps will cover your needs.
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How can I generate and gather leads with a World Book Day campaign?
The best way to get users to share their information with you is to offer something in return. An Entry Form Giveaway is as easy as it is straightforward, customize the registration form to gather the data you’re interested in and offer users the chance to win a prize in return. If you want to add a little entertainment to the mix, challenge your users with a Quiz App to test their literary knowledge.
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How can I boost book sales with a digital promotion?
Getting that sales boost is all about giving your customers, or potential customers, that final little nudge. Use our Instant Prize apps to distribute discounts or coupon codes to reward customers and incentivize purchases.