Christmas campaign ideas and resources

Discover new interactive Christmas campaign examples to surprise and engage your audience. Is Christmas shopping key to your marketing goals? Check out these Christmas campaign promotion ideas and get inspired! With Easypromos, you can create interactive digital marketing campaigns to boost engagement, increase sales, and promote recurring visits.

Table of contents
Christmas campaign ideas and resources

Read our Christmas Campaign Ideas

  • Prize Calendar along Christmas season

    The countdown to Christmas Eve has begun, and the excitement is already in the air! Want to run a Christmas campaign that engages your online community during this period? Organize a digital Advent Calendar! We’ve created an ebook with everything you need to know to create a digital Advent calendar: examples, ideas, tips... and much more. Download it now!

     

    Playbook with real-life examples of online Advent Calendars  

     

      Would you like a quick overview of the different types of Advent Calendars you can create with Easypromos? Here’s a look at a few options:
    • Advent Calendar on social media. Social Media Advent Calendar with a giveaway on Facebook, X, or Instagram, or even one on Instagram Stories to generate engagement and brand awareness. Download images to create an Advent Calendar on your Instagram feed.
    • Advent Calendar with descriptive content. Learn how to create a 100% Digital Advent Calendar with links to your products’ websites or digital content to drive traffic to your web. Download the template and create a version for your brand with no need for programming skills.
    • Branded Advent Calendar with daily check-ins. Users only need to register once and access it every day to open each day’s window to find out if they have won a prize. This promotion will generate recurring visits and brand awareness. Here’s a template for a daily check-in calendar that will save you time when designing and configuring it.
    • Multi-Game or Multi-Choice Calendar. Entertain your audience with a different game every day. Puzzles, Word Search, Minesweeper… Include any games you want and create a multi-game calendar with as many days as you want. You can also check out a Multi-choice calendar here!
    • Virtual Coin Calendar. Use your digital calendar to reward customers with virtual coins and build loyalty. With each participation, users will earn stars they can accumulate and exchange for prizes or discounts. Try the Star Calendar DEMO to get inspired for your own loyalty campaign.

  • Gamify your Christmas campaign to entertain and engage your audience

    Surprise your followers with some branded Christmas games. Engage and entertain your audience while boosting brand awareness and capture new sales leads! Unwrap easy Christmas campaign ideas and gift your followers a chance to connect with your brand over the festive season.

     

    Christmas game examples

      • Christmas Prize Wheel. Distribute prizes, gifts, and rewards among your customers and website visitors with a digital Prize Wheel. The perfect option to increase sales.
      • Christmas Falling Objects. Grab users' attention with a fun and engaging skill game for your brand. With the Falling Objects app, you can easily set up and customize a game, letting users discover your products while having an enjoyable time.
      • Slide & Match game. Entertain your audience with a Christmas Slide&Match game. Try the DEMO and get inspiration to launch your branded version of the game.
      • Christmas Memory game. Challenge your online community with a branded Memory game. Customize the game to expose the users to your brand and boost brand awareness right in time for Christmas.
      • Christmas Puzzle game. Puzzle games are highly appealing to online communities because they offer a challenge and spark friendly competition among users. Organize a Christmas puzzle and raffle prizes among users who complete the game the fastest.
      • Tap Tap game. Challenge your audience with a fun and highly engaging game of skill. Catch as many presents as quickly as possible to score points but be careful with the Grinch! Check out our Christmas Tap Tap game.
      • Christmas Minesweeper game. Generate engagement and entertainment with a branded version of the classic Minesweeper game.
      • Reveal & Win Christmas game. Take a look at this promotion that the Sutton Hotel chain launched to help its audience get into the festive spirit with a Reveal & Win game that the brand shared on social media. To participate, users simply had to click on the link and try to find three matching images.

    Reveal & Win example

  • Boost social media engagement with giveaways

    Gain engagement and exposure by organizing a Christmas giveaway on your Facebook, Instagram, or X profile. Ask participants to comment on the post to enter the prize draw. Use our giveaway applications or take advantage of the pre-configured templates!

     

    Giveaways for Christmas

    • Christmas template for Instagram giveaways. Use this template to create a Christmas giveaway on Instagram and encourage users to interact with your brand.
    • Christmas template for Facebook giveaways. Use this ready-made image and text to create your Facebook giveaway in just a few minutes.
    • Thanksgiving social media giveaway ideas. Thanksgiving is the perfect holiday to kick off your Christmas campaign. Get your audience into the right mood with a Thanksgiving giveaway.
    • Giveaway apps. Easypromos offers a self-service, reliable, and user-friendly platform that will help you randomly select winners for your social media giveaways. A validity certificate is generated for every giveaway, ensuring the transparency and randomness of the outcome. 
    • Christmas Entry Form Giveaway. Configure the registration form to include the fields you need to gather the participants' data that you're interested in. Draw one or multiple prizes among all the registered entries to encourage participation.

  • Christmas campaigns to get to know your users and customers

    In any Christmas marketing campaign, it's crucial to understand your users in order to offer them what best suits their needs. Create Christmas promotions where participants choose their favorite options. This will help you learn their preferences and collect their contact information.

     

    Christmas promotions

    • Christmas Face Off. Jump on one of the latest social media trends and create a Christmas-themed game where participants compete in pairs. Players select options until they are left with their winning choice. Try this movie Face Off to see how this new promotional dynamic works.
    • Like or not. Another dynamic you can use in your promotional campaign is Like or not. Participants must indicate whether they like or dislike the different options that appear sequentially. Try the Like or not DEMO for inspiration.
    • Christmas Timed Quiz. Challenge your audience to test their Christmas knowledge with a Timed Quiz and distribute prizes depending on their score or through a final prize draw. 
    • Christmas Decoration Personality Test. Engage participants with a Christmas decoration personality test and generate personalized final messages based on their responses. Use this opportunity to offer customers discounts — it’s the perfect way to motivate them for their next purchase.

  • Collect UGC for your Christmas campaign

    Launch promotions to gather UGC. Organize a photo or video contest so users can share their creativity with your brand. Here are some Christmas contest ideas and examples!

     

    Create your Christmas card DEMO

    • Christmas contest. Organize a Christmas Contest to collect UGC. This contest allows users to submit photos, videos and PDF files. Every participant is able to generate an album with multi-media content to compete for the prize.
    • Christmas sweater design contest. Create Christmas products with your audience using an interactive co-creation promotion, like this ugly jumper contest.

  • Other helpful resources for your Christmas interactive marketing campaign

    If you’d like to run a daily campaign to celebrate the 12 Days of Christmas, don’t worry — we’ve prepared a DEMO where users simply click on the daily window to check in for the giveaway. You can try and copy this DEMO and customize it for your brand.

     

    12 Days of Christmas DEMO

     

    Last but not least, here's a guide with key points to make your Christmas campaign a success. Click here to see our 10 tips for Christmas marketing.

     

    Christams marketing infographic

Christmas Campaign FAQ's

  • What are the best Christmas promotions?

    Interactive Christmas promotions tend to successfully engage social media communities and reinforce customer loyalty. Create Christmas games for your brand, organize festive photo contests or boost social media engagement with comment-to-win Christmas sweepstakes. Make sure to offer attractive incentives to reward participation - it's the strongest factor driving traffic to your Christmas promotion. 

  • Christmas social media giveaways highly boost social media engagement and increase brand visibility right in time for Christmas sales. Organize comment-to-win Christmas giveaways to engage your social media community and improve brand awareness. Offer attractive prizes to attract as many participants as possible. Then use a reliable platform like Easypromos to choose a random winner from among all participants. Reinforce customer trust by obtaining a certificate of validity and prove the winner selection process was transparent and automatic. 

  • Attractive prizes are the secret to successful Christmas promotions. Use your Christmas promotions to showcase your best-selling or newly launched products and raffle them among all registered users. Looking to boost sales? Distribute discount codes to drive traffic to your store or e-commerce. Improve brand reputation and share Christmas prizes with the Easypromos festive prize wheel. 

  • Yes, platforms like Easypromos allow you to launch mini-games for your brand. Just in minutes, you can create branded Christmas versions of popular games like Memory, Puzzle, Word Search, or Minesweeper. Easypromos provides you with pre-configured game templates, which allow you to save a lot of time and hassle when launching your branded Christmas game.

  • Promoting your business for Christmas has never been easier! Heighten brand visibility and boost engagement with social media giveaways and grow your mailing list with sweepstakes with entry forms. You can also collect user-generated content with a festive photo contest, or highlight your best selling products with Christmas Personality Quizzes. Don't forget about branded Christmas games which entertain online communities and expose audiences to your brand.