There are endless summer campaign ideas and it all depends on the objectives you wish to achieve with your campaign. If you're looking to boost social media engagement, then opt for a comment giveaway on Instagram, Facebook or Twitter. However, you can also launch coupon campaigns to increase sales, prepare branded mini-games to expose your brand and engage your audience, or you can even opt for photo contests to obtain user-generated content. 

Organizing social media giveaways is not complicated. All you have to do is prepare a post announcing your giveaway, choose a prize and promote it to your followers and customers. Make sure you post an image that attracts attention and also ensure that the prize will appeal to your audience. You can raffle your bestselling items, product bundles or attractive discounts. You can also use our ready-made social media templates for your summer giveaways.

Summer is a perfect occasion for organizing various contests. Invite your audience to share their favorite summer pictures or decorate postcards. You can then reshare the user-generated content on your social media channels to further boost brand loyalty and customer trust. See ideas and examples of summer contests. 

Of course, branded mini-games are now extremely popular with social media users - take advantage of the excitement they generate and entertain your audience with a summer Memory, Puzzle, or Minesweeper game. Apart from exposing and positioning your brand, you will also get to create strong customer relationships.