Summer promotion ideas

Summer promotion ideas

Marketing resources for your summer campaign

Did you know that social media users are most active in the summer? People are more likely to share snaps from their holidays, adventures, and family gatherings, which puts you in the driver's seat; organize summer-themed promotions like photo contests, giveaways, and branded mini-games that will help you connect with your audience, generate new leads, and reinforce customer relationships by collecting UGC.

So choose your marketing goals and get started with our campaign resources and summer promotion ideas! And to save some time use our ready-made summer templates!

Table of contents

Summer Promotion Ideas...

Summer Calendar: invite your audience to count down the days left till summer
Entertain your audience with the most engaging promotion of the summer! Invite participants to help you count down the days left until summer by playing daily games and challenges and reward their participation with fun prizes to further work on customer trust and loyalty.
- Organize a virtual summer countdown: launch a new game every day and attract more participants with attractive prizes and freebies. This summer promotion keeps users coming back on a daily basis, which leads to a spike in brand and user engagement. Use our ready-made Summer Calendar template to generate buzz and stay top of mind with customers.
Boost social media engagement with summer giveaways and games
Looking for ways to stay connected with your online community this summer? Comment-based giveaways are not only fantastic engagement generators; they reinforce your social media presence, earn customer loyalty, and grow your audience.
- In need of inspiration? Discover summer giveaway ideas and learn how to engage your social media followers with attractive prizes.
- Convert your social media followers and website visitors into qualified sales leads with our Entry Form Giveaway for the summer.
- Organize an Instagram Giveaway as part of your summer campaign and use our summer Instagram Giveaway template to launch your comment promotion in no time.
- Would you like to engage your Facebook audience? Use our ready-made Facebook Giveaway template for summer.
Summer promotion ideas for tourism and hospitality sectors
Resorts, restaurants, hotels, parks, casinos, and other tourist attractions thrive in summer - it's time to use creative promotions to stay top of mind with your customers and maintain brand awareness.
- Use social media to reach new customers and promote your restaurant with digital campaigns. See our favorite ideas for promotions and giveaways for restaurants.
- Discover how to use online contests, games, and giveaways to attract more visitors and reinforce brand awareness for tourism-related brands.
- Engage your audience and promote your brand or product with our summer Minesweeper game. Just edit the template and launch your gamified summer promotion in minutes!
- Looking to collect user-generated content for your hotel or travel agency? Launch a summer photo contest with branded frames and stickers or collect travel memories with our photo decorating template.
- Organize a fun travel puzzle to entertain your audience or promote popular tourist attractions with our tourism Tournament Bracket template.
- Success case: Aqua park expanded its mailing list and attracted customers with a season-opening coupon campaign.
Maintain brand awareness of your travel and transport business
It's time to promote travel destinations and tourist spots with summer promotions. Here's how to generate new leads and engage your online community. Social media giveaways and contests will also help you collect user-generated content.
- Organize travel-themed social media giveaways and use our ready-made Facebook and Instagram giveaway templates.
- Test our Knowledge Quiz DEMO to see how travel agencies can connect with their online communities.
- Promote popular travel destinations with this Travel Timed Quiz game.
- Learn how to promote a cruise on social media.
- Success case: an annual Scuba Photo Contests with 8000 interactions.
Don't miss out on parties, fairs and festivals this summer
It's the perfect season for outdoor concerts and open-air festivals. Nothing stops you from taking the celebrations online. Connect with your audience and celebrate with games, contests, and giveaways. Raffle entry tickets, gadgets, and accessories!
- Are your followers music fans? Raffle festival tickets with our Refer a Friend ticket giveaway.
- Promote your product while entertaining your audience! Launch a fun summer Hidden Objects game and invite your audience to spot your hidden products.
- We share 5 ways to promote a music festival.
- Planning a wedding? Discover how to project pictures on the big screen.
Interactive summer promotions for fashion and accessories brands
Showcase your summer collection and capture leads for your next marketing campaign. Increase brand awareness and drive traffic to your stores and e-commerce with fun games, coupon campaigns, and more!
- Learn how to promote fashion collections and brands online.
- Launch your social media giveaways using our giveaway templates for fashion brands. Free to use, download and edit!
- Entertain your audience while showcasing your new collection with this fashion Memory game.
- Encourage customer loyalty by distributing fashion winning codes.
- Looking to boost sales and brand visibility this summer? Create a summer prize wheel to engage your audience and distribute attractive prizes and discounts!
- Entertain your customer with a fun Summer Timed Quiz!
Provide families with fun activities using online promotions
Offer kid-friendly summer promotions to build your brand's reputation and get in touch with parents. Launch games and giveaways for all the family! And don't forget that when summer ends, your Back to School sales campaign should be ready to go.
- Celebrate Children's Day with online promotions for kids and whole families.
- Learn how to organize an online drawing contest with Easypromos apps.
- Get inspiration for your Back to School campaign to drive sales and engage your audience.
- Learn how a book publisher collected 10,000 qualified leads with an online giveaway aimed at parents.
- Check out our EasyGames - an online platform with free games for all families to understand why you should gamify your marketing strategy.
Promote health and beauty sector with giveaways, contests and discount codes
Summer is the feel-good season. Connect with your customers with summer promotions for skincare, beauty products, travel, and outdoor essentials. Reinforce customer trust by giving your audience a chance to win their favorite products.
- Reinforce customer relationships by reminding clients about protective measures against viruses. Try this Memory game to see how you can tap into customer loyalty with gamified promotions.
- Learn how to increase sales with coupons, samples, and free gifts.
- Check how you can attract customers with social media promotions.
- Success case: how brands can use educational quizzes to connect with online communities.
Use digital promotions to connect with sports fans online and generate engagement
It's time to take sporting events online and connect with fans on social media. Incorporate summer promotions into your marketing strategy to increase engagement and promote your brand.
- Discover ways to promote sporting events online.
- Boost your gym's social media presence with interactive promotions and giveaways for fitness clubs.
- Learn how to promote cycling clubs and events online.
- Success case: how Netball World Cup organizers collected 45,851 pieces of user-generated content in 10 days.

Frequently asked questions

What are the best ideas for summer promotions?

There are endless summer campaign ideas and it all depends on the objectives you wish to achieve with your campaign. If you're looking to boost social media engagement, then opt for a comment giveaway on Instagram, Facebook or Twitter. However, you can also launch coupon campaigns to increase sales, prepare branded mini-games to expose your brand and engage your audience, or you can even opt for photo contests to obtain user-generated content.
How to run summer giveaways on social media?

Organizing social media giveaways is not complicated. All you have to do is prepare a post announcing your giveaway, choose a prize and promote it to your followers and customers. Make sure you post an image that attracts attention and also ensure that the prize will appeal to your audience. You can raffle your bestselling items, product bundles or attractive discounts. You can also use our ready-made social media templates for your summer giveaways.
How can I promote my brand this summer?

Summer is a perfect occasion for organizing various contests. Invite your audience to share their favorite summer pictures or decorate postcards. You can then reshare the user-generated content on your social media channels to further boost brand loyalty and customer trust. See ideas and examples of summer contests.
Can I organize a branded game as part of my summer campaign?

Of course, branded mini-games are now extremely popular with social media users - take advantage of the excitement they generate and entertain your audience with a summer Memory, Puzzle, or Minesweeper game. Apart from exposing and positioning your brand, you will also get to create strong customer relationships.