Summer promotions

Get your Summer promotion up and running and reap the benefits of the prevailing vacation mood. Did you know that social media users are most active in the summer? People are more likely to share snaps from their holidays, adventures, and family gatherings, which puts your brand in the driver's seat; organize summer-themed promotions like photo contests, giveaways, and branded mini-games that will help you connect with your audience, generate new leads, build customer loyalty, and collect UGC.

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Summer promotions

Summer Promotions Ideas

Summer promotion and giveaways on social media
Entertain your audience with the most refreshing summer giveaways! Invite users to participate through your social media channels to boost engagement with your brand or business. Reward participation with prizes to build customer trust and loyalty.
- If the aim of your summer promotions is to collect leads, an Entry Form Giveaway is the solution you are looking for. The promotion works like a microsite with its URL which you can share on your social media profiles, website, e-business, or blog. Customize the registration form to collect the data you are interested in.
- With our Instagram summer giveaway template your promotion will be ready to launch in minutes. It’s easy and highly engaging!
- Does your target audience lean more towards Facebook? Launch a giveaway with our ready-made Facebook giveaway template and simply ask participants to comment or answer a question in your post to enter the giveaway.
Promote your tourist destination with a summer campaign
It is time to promote the destinations and tourism products you offer! Here’s how to generate new leads and engage the online community with games, contests, and gamified dynamics. These actions will also help you gather user-generated content.
- Is your company in the travel and tourism sector? Visit our tourism marketing hub for ideas, tips, and resources for your digital campaigns in this sector.
- If your target audience consists of travel enthusiasts, check out this article for examples of how to promote a trip using digital promotions to segment the audience based on their travel preferences to better serve them.
- Does your audience need a little nudge? Create a fun puzzle to entertain and promote the most touristy spots in your region. Offer an attractive prize to encourage participation!
Summer promo ideas for hospitality, leisure, and travel-related businesses
Here are some ideas and resources to promote accommodations, outdoor activities, and tourist destinations. Using digital promotions, you'll raise awareness of your business and get the promotion you need to achieve full occupancy at your establishment.
- Summer promotions offer the perfect opportunity to connect with your audience. Launch a travel knowledge quiz and turn your social media followers into contacts. Offer discount codes to users who answer all the questions correctly or hold a final prize draw among all participants.
- Summer campaigns help you connect with your target audience. Launch a timed quiz to turn social media followers into contacts. To encourage participation, give away discounts to users who answer all the questions correctly or hold a final prize draw among all participants.
- Generate excitement and spark curiosity with a digital Scratch & Win! Distribute summer products and merchandise to stay top-of-mind among users throughout the summer. Use customizable registration forms to segment your audience for future marketing campaigns.
- Social media offers great opportunities for restaurants, bars, and hotels to reach potential customers. Increase your business's recognition with summer campaigns such as social media giveaways to draw visits to your posts, social profiles, and website. Here are some promotion ideas for restaurants.
- Resorts, campsites, water parks, and other seasonal businesses benefit from interactive summer promotions, such as this ice cream Hidden Objects game. Reach your customers and remind them it's time to plan their vacations!
How to Promote Summer Events and Festivals
With good weather come outdoor concerts, festivals, and sports competitions. Nothing is stopping you from promoting these events online! Create games, contests, and giveaways to raise awareness and give out tickets, discounts, and accessories.
- Music festivals are one of the highlights of summer and go hand in hand with interactive promotions to spread the word. Here are some ideas for promoting a music festival and holding a viral ticket giveaway to get everyone talking about the event.
- Photo and video contests are perfect for featuring people and obtaining user-generated content. Therefore, these two kinds of contests won’t disappoint: create a photo contest for a trip, festival, event, or a video contest to promote musical groups.
- Tournaments and sports competitions gain prominence in the summer. If you organize or sponsor a tournament, check out these ideas for promoting it. Look at this example of a game to create the starting line-up for a football match.
- Create a virtual countdown to summer: launch a new game daily and attract more participants with attractive prizes and giveaways. This summer promotion encourages users to return daily, increasing brand engagement.
- Maximize your brand exposure and promote popular tourist attractions with a Tourism Tournament bracket. Let participants decide which tourist destinations are the most attractive or take advantage of the many sports competitions during the summer.
Summer Promotions based on instant prizes, rewards, and coupons
Summer is the time of year to feel good. That's why rewarding your customers with direct prizes is a great idea. Create summer campaigns to build loyalty and give away prizes, discounts, coupons, products, merchandise, experiences, and more. Keep in mind a limited validity period for coupons or codes will help increase short-term sales.
- Are you looking to boost sales and visibility for your brand during the summer? Create a prize wheel to attract an audience and distribute attractive prizes and discounts! Users can participate via their phones or at the point of sale. Set up a tablet in your establishment that gives customers a chance to spin the wheel and win a prize.
- Launch a summer promotion where customers have to upload and validate purchase receipts to enter a draw or receive a prize. This will help you increase sales and visits to your physical store or e-commerce.
- Learn how the waterpark Aqua Park attracted new customers and grew its email marketing database through a coupon distribution campaign prior to its Summer opening.
Promote family activities with online summer campaigns
Summer break and school holidays can be a stressful period for parents. They need to organize more activities, plan the holidays, and do outdoor activities with their children. So offering kid-friendly summer promotions is a great idea to build your brand's reputation and connect with parents.
- Take advantage of social media to launch an online drawing contest. Families will be very grateful for keeping children entertained with your brand during the summer.
- After summer comes the time to return to routine, which often means going back to school. Here are some ideas for back-to-school campaigns.
- Do you want to entertain your customers with online games? Take a look at all the games you can create with our platform. Try them to see how much fun Easypromos can be!
- Seasonal gadgets and beauty products, especially sunscreen and skincare products, have their peak sales season in summer. Connect with your customers through summer promotions for skincare, beauty products, travel, and essential items for outdoor activities. Strengthen customer trust by giving your audience a chance to win their favorite products or distribute coupons in exchange for filling out a survey.

Summer Promo FAQ's

How can my brand benefit from a Summer campaign if it’s not travel or holiday oriented?

Summer is a time associated with vacations and having good times, which makes consumers more willing to spend. Our tools provide a wide array of options for you to make the most of this: Reward customer purchases with discount codes, collect UGC through contests, launch summer giveaways to foster engagement, and much more!
Can I use my summer campaign to generate leads or gather data?

Absolutely. What’s more, with third party cookies quickly becoming a thing of the past, Zero-Party Data collection is more important than ever. As consumers are looking for entertainment and leisure in the Summer, gamified or entertaining interactive promotions and the possibility of winning a prize will nudge users into sharing their information with you. The Easypromos customizable registration form allows you to include the fields you need to collect the data you’re interested in. Most importantly, you will have your own database for future campaigns.
What are the best ideas for a Summer promotion?

There are many different Summer promotion ideas. It all depends on which objectives you're looking to achieve. Social media giveaways are great for fostering engagement, gamified actions entertain your audience and allow you to collect sales leads, and photo or video contests provide valuable user-generated content. If your aim is to increase sales, you could distribute discounts and coupons to incentivize repeat purchases.