Posted in: EventsLast update: 22/01/19
At its heart, Valentine’s Day is an opportunity for people to celebrate their most valued relationships. Invite your followers to share their photos – and collect user-generated content, leads, and engagement. Try a classic, creative, or viral photo contest to meet your marketing goals.
When it comes to a Valentine’s Day photo contest, the only real limit is your imagination. But to help focus your ideas, we’ve broken it down to 3 types of Valentine’s Day photo contest. Choose the one that best reflects your brand, audience, and aims.
- Classic: collect sales leads with a branded app and share a photo gallery
- Creative: have fun with your followers when they decorate a Valentine’s Day photo card
- Viral: challenge your followers to a Valentine’s Day photo contest on Instagram, and get user-generated content to repost
Classic Valentine’s Day photo contest
The classic photo contest app is the simplest way to run a competition for your followers. Just set up the app with instructions and an entry form. Then share the link on social media, with your mailing list, and on your website.
Here’s a great example from a health and beauty brand. They shared three luxury product hampers for Valentine’s Day. And because they had a range of prizes, they could use the opportunity for some market research.
As part of the entry form, participants had to choose their favorite hamper. Then they entered the specific prize draw for that hamper. And the brand got insights into which products were most popular.
Finally, don’t forget to share the results of the contest. And we don’t just mean the winners! You can publish all the photo entries in an online gallery. So people can share their entry, vote for their friends, and spread the word about your Valentine’s Day offers.
Creative Valentine’s Day photo contest with PhotoFun
Valentine’s Day is an iconic holiday – quite literally. Red and pink hearts, flowers, Cupids and chocolates are all instant symbols of the holiday. So it’s the perfect moment to create a themed and branded photo contest.
How exactly? With the new PhotoFun app. It starts just like a classic photo contest. First, your followers can upload their own photos. You can create a customized entry form to collect contact details, and share the app across all your social channels.
But here comes the twist: they can decorate their photos with frames and stickers. Choose from a free library of Valentine’s Day embellishments, or upload your own stickers. For example, you could create a photo frame with your brand logo, or add stickers featuring your products.
Of course, people can share all those photos online, just like a standard photo contest. But this time, each photo will carry your brand and message out into the world.
Viral Valentine’s Day photo contest
Your Valentine’s Day marketing campaign just wouldn’t be complete without social media. The biggest spenders on V-Day are 25-34 year olds, who make up a key demographic on social media. Plus, the visual content of a photo contest is designed to go viral!
So what’s the best way to create a viral contest for Valentine’s Day? Easy: run a contest which takes place entirely on social media. Invite your followers to share photos with your @brandname and
#campaignhashtag. Then connect the Instagram photo contest app to collect the posts and pick a winner.
Collecting photos through the app has extra benefits for you, too. When people sign up, they have to share image rights and permissions with you – even if they set their Instagram account to private. So you’re free to use, share and repost user-generated content as much as you want.
Just like any other photo contest, you can automatically create a competition gallery. But all those photos will be plastered across social media, too – with your name and hashtag attached.
Want more? Visit our Valentine’s Day campaign hub for more ideas, free graphics for social media, and templates for your PhotoFun contest.