Posted in: Success casesLast update: 17/05/21
The online broker DEGIRO has been the main sponsor of Borussia Mönchengladbach since July 2020. When the team made it to Champions League, the company was looking for a way to promote the Champions League matches to also address the sponsorship internally. They did so with a Multi-Round Predictions game; its ultimate goal was to create employee engagement. The employees could make their bets the days before the matches and earn points for each correct prediction for the chance to win team merchandise prizes. Here you can read more about it.
In 2013, DEGIRO launched its online brokerage services in the Netherlands. Since then, DEGIRO has expanded across 18 European countries enabling retail investors to benefit from a highly competitive commission structure. As a result, DEGIRO has quickly become one of the largest brokers in Europe. Since the summer of 2020, they are the proud sponsor of the Borussia Mönchengladbach football club. This soccer team does not only play in the national German league, but also in the Champions League.
The need for internal activities
As the proud main sponsor, DEGIRO was overjoyed to see Borussia Mönchengladbach play in the Champions League. Therefore, they decided it would be great to also take advantage of this new sponsorship for internal activities. “Even though we are almost 500 employees in DEGIRO, we still have a start-up culture so we work a lot on our employee engagement”, says Sasha Raber, Content & Internal Communications Specialist at DEGIRO.
“In a normal world where we work in the office, we’d usually have small internal prediction pools among colleagues in a very informal way. The typical one on a whiteboard. Now, with almost everyone working from home, we decided to organize it a bit more professionally and digitally so that we could all still join in on the fun”, says Sasha.
This is where the Easypromos platform came into the picture. Sasha found Easypromos online while looking for a platform that would allow them to create a predictions contest.
The goals of this specific setup were to address the sponsorship internally and to involve all employees no matter what office or department they’re from.
A prediction contest as employee engagement quiz
DEGIRO’s internal communications department decided to run a Multi-Round Predictions contest for the employees.
In the first promotion they did, they decided to cover all matches of the group stage from Borussia Mönchengladbach’s group. This added up to twelve rounds. The stages were open the days before the matches.
Per stage, participants had to answer two questions for the two matches of that day:
For each correct answer, the participant got one point which meant they could get up to a total of six points per stage. The organizers emailed all participants the day before the match, reminding them to add their predictions and the day after the matches with the new ranking. Sometimes, they’d also email on matchday itself to generate even more attention. Next to the regular emails, they also made sure to mention the internal employee engagement quiz during Townhalls and meetings, etc.
Later on, they ran a second promotion as Borussia Mönchengladbach made it to the next round with only two stages about the team’s matches against Manchester City.
Prizes and winners of the prediction contest
There were several winners during the first promotion. At the end of all the rounds, there was a ranking of colleagues with the most points. From this list, one luckily had a higher score than all the rest. In second and third place, several employees had the same score. The absolute winner got an official Borussia Mönchengladbach jersey, with the company logo, of course. The second and third place winners received other Borussia Mönchengladbach products such as socks and key chains.
The results of the employee engagement quiz
In total, 237 employees participated in the first of the two promotions about the group stage, and 190 participated in the second promotion, from different departments and countries.
The company was very happy with the promotion, which is also why they decided to organize a second promotion. During the first promotion, as the group matches were played, they saw a small decrease in participants, but overall people were very keen on making their predictions and getting the best score. It is too early to say what the impact of this internal promotion was.
The first of the two promotions was the very first Multi-Round Predictions contest to be activated by a client just a few days after the promotion type was released on the Easypromos platform.
Starting up this promotion was very easy due to the extremely considerate and fast help of the Easypromos support team. Whenever I had a question, they’d answer within minutes and would always help me in every way possible. We really enjoyed using Easypromos for this kind of promotion and would use it again. Especially, because of the great service and support team.
– Sasha Raber –
Content & Internal Communications Specialist, DEGIRO
Randi JensenInternational Business Developer in Easypromos
Publication date: 2021-05-11