One of the most effective ways to do so is by creating a complete World Cup predictions game: a prediction experience that accompanies users throughout the entire tournament, encourages repeat participation, and enables brands to turn widespread interest into meaningful engagement.
In this article, we’ll guide you step by step through how to create your own 2026 World Cup predictions game, explain the key benefits it brings to your brand, and show you how to promote it to maximize its impact.
Why Create a 2026 World Cup Predictions Game?
The 2026 World Cup, hosted across Mexico, the United States, and Canada, is not only the biggest football competition on the planet, but it’s also the most influential cultural and social event of the year. With its new 48-team format and tri-country hosting, media and digital reach will be broader than ever, and FIFA estimates that more than 6 million viewers will follow the tournament.
This edition also arrives at a time when digital audiences are more participatory, interactive, and omnichannel. Like major professional events, the World Cup captures attention, activates entire communities, and creates the perfect environment for brands to connect with their audience in a more human and relevant way.
The tournament will run from June 11 to July 19, 2026, generating:
- More participation opportunities for users
- More interaction moments for brands
- More possibilities to build community and identity around the event
You don’t need to be an official sponsor to launch a World Cup campaign (although you must be careful with logos and crests, which should be replaced with flags).
- Prediction mechanics spark daily conversation and are ideal for social media, newsletters, and blogs.
- They trigger excitement, competition, and fun, all key ingredients for sustained engagement.
With many brands competing for attention during the World Cup, launching a World Cup predictions game allows you to stand out through interaction, not just visibility.
And which campaign works best to stand out? A World Cup predictions game has become one of the most popular formats for brands: it’s easy to understand, quick to play, and highly social. The World Cup predictor is undoubtedly the most anticipated prediction game of the year.
How to Create Your World Cup Predictions Game Step by Step
A 2026 World Cup predictor is a game where participants forecast match results and which teams advance through each round. You can also ask users to predict exact scores, top scorers, or even the tournament winner, depending on how engaged and knowledgeable your audience is.
There are many ways to create a World Cup predictor online. However, if your goal is to accompany your audience throughout the entire tournament, we recommend using Easypromos’ Multi-Round Score Predictor. It’s an intuitive, automated solution that requires no programming knowledge and saves time while delivering a dynamic and engaging user experience.
This mechanic is particularly suitable for the 2026 World Cup for four reasons:
- Covers the entire tournament. With more matches than ever, a comprehensive World Cup football predictor requires a tool that can manage multiple matchdays, automatically open and close matches, track scoring, and update rankings without errors.
- Encourages repeat participation. The value of a World Cup predictions game lies in coming back before every match day. This format drives continuous return visits, maximizing engagement, traffic, and retention.
- Automates tournament rhythm. Match days, notifications, scoring, and rankings are managed automatically—essential when handling such a large number of matches.
- Accessible, visual, and scalable. World Cup audiences are diverse. This experience is designed to be easy to use on mobile, tablet, and desktop for all types of fans.
Here’s How to Create Your World Cup Prediction Game in 6 Steps:
- Create your Easypromos account
Create your Easypromos account. Register or log in and select the “Multi-Round Score Predictor“. You can also start from the official World Cup template.
- Define the tournament stages
Select whether your predictor covers the entire tournament or only selected phases, and schedule match days according to the official calendar of the 2026 World Cup.
- Configure matches
Add fixtures, kick-off times, and prediction options. The application has the option of predicting exact scores.
- Customize with your brand identity
Upload your logo, colors, fonts, and images. Use national flags (fully permitted) or the official crests available in the Easypromos database if you’re an authorized sponsor. All dynamics created with Easypromos are fully customizable to reflect your brand identity.
- Set rules, scoring, and prizes
Draft the legal terms and conditions and clearly define how each correct prediction will be scored, what prizes will be awarded, the participation rules, tiebreaker criteria, and the opening and closing dates for each round. For example, you can award points for every correctly predicted result and allow those points to be redeemed for prizes.
- Publish and promote the predictions game
Activate the promotion and share the link across your channels: social media, email marketing, your website, your community and CRM, or via QR codes or printed URLs on your products. The predictor runs as a standalone microsite with its own URL and a fully responsive design, making it easy to distribute with maximum reliability and security. Throughout the World Cup, remember to reinforce communication ahead of each match day and share the updated leaderboard to encourage ongoing participation. The email platform and the predictor’s PWA format with push notifications will help drive repeat visits and sustained engagement.
Not sure where to start? The first challenge for any national team is getting through the World Cup group stage. This phase consists of three matches—one per match day—played against the other teams in the same group. A great way to begin is to support the country you care about most and follow each of its matches closely.
- Set up a “Multi-Round Score Predictor” for all the group-stage matches of your chosen country. You’ll have a leaderboard to award points for each correct prediction, and, for example, give a prize to the participant who accumulates the most points.
- You can organize an online World Cup Predictions game focused on your country’s national team and track each of its matches individually. With this format, you can include multiple questions, such as predicting the number of goals by team and who will score them.
Extend the Experience With a World Cup Tournament Bracket Predictor
Once the group stage ends, you can continue engaging your audience with a World Cup Tournament Bracket Predictor starting from the Round of 16. Participants vote on which teams they believe will advance in each knockout round.
This dynamic allows you to contact participants at any given time to share the results of the matches of every stage and invite them to participate in the upcoming stage.
Prizes are also an important part of the experience. For instance, in addition to awarding a prize to the participant who correctly predicts the World Cup winner, you can rewards participants who accurately predict results in each phase, spreading incentives and encouraging participation. If you only have one prize per round (or for the final) and multiple participants have made the correct predictions, Easypromos’ random winner-picker tool is perfect. You can segment and select as finalists only those who predicted the phase correctly, and then run a random draw among them to determine the winner.
Frequently Asked Questions About Creating a World Cup Predictions Game
The World Cup attracts massive audiences who are highly willing to interact in exchange for rewards. This provides a strong enough reason for brands to make the most of these event to increase brand awareness and visibility through interactive campaigns like prediction games aimed at their target audiences. Moreover, organizing brands can configure the registration form to include the user information they wish to collect and to turn participants into qualified leads.
You might not be familiar with how this competition works, but to organize a world cup predictions game or related activity, you need some basic understanding. Keep in mind that not all countries have qualified for the World Cup, so the first step is to check whether the national team you’re interested in will be participating in the tournament. Find it out in FIFA, the official tournament organizer.
If you’re a brand or business, Easypromos is an excellent solution because it allows you to fully customize your promotion with your corporate branding, without having to worry about coding the predictions game. The platform meets high international standards for security and reliability, and offers strong robustness and availability. Easypromos is specifically designed to save marketing teams time and effort, allowing them to focus on the creative aspects and achieving their campaign objectives.
Easypromos offers a product called “Multi-Round Score Predictor” which is ideal for creating a 2026 World Cup Predictions game. It allows you to visually display all matchups so participants can predict each result. Designed for mobile devices, it includes numerous features to drive engagement and recurring participation: leaderboards, emails, push notifications, automatic point allocation for correct predictions, advanced participant rankings, and more. It can also be combine with the “
The main motivation to participate in a world cup predictions game is the prize. That’s why, even if your followers are passionate football fans or loyal supporters of their national team, you need to carefully consider the rewards that will drive participation. Prizes can include official tournament products, such as match tickets, the official ball, or national team kits. Gifts that enhance the viewing experience—like streaming subscriptions to watch the World Cup or special viewing packs—are also highly valued. Additionally, points earned for each correct prediction can be converted into virtual coins and used in an online store where participants can exchange them for prizes of varying value.
In the most common format, participants earn one point for each correctly predicted match result, accumulating points that are displayed on a leaderboard. You can award extra points for more difficult matches—such as games between two teams of similar strength—or for higher-stakes matches in later rounds, like the semifinals. At the end of each match or matchday, the organizer should update the scores for the predictor questions, and the platform will automatically recalculate each participant’s points, which will be displayed in the ranking. Use the email platform to notify participants that the scores have been updated, and share the leaderboard URL so they can check their current ranking.
National flags are free to use. Official team crests require explicit authorization unless you’re an official sponsor or licensee. Even though Easypromos offers a database of crests to help with configuration, using them requires permission. To avoid legal issues, we recommend using flags.
If you like this World Cup promotion idea but aren’t sure how to implement it for your brand, get in touch with our team, and we’ll guide you through the process.
