As more and more people take up sports, the market is becoming increasingly competitive. This crowded landscape means that marketing for gyms must constantly evolve to stand out. That’s why we recommend using social media giveaways as a strategy to set yourself apart from the competition.
Key Success Factors for a Gym
Marketing and finance experts could say much more, but we know that a gym’s success depends on many elements. Here are a few:
- Having spacious, well-equipped facilities.
- Building a loyal membership base that uses the facilities regularly.
- Offering a varied schedule of activities for different audiences.
- Competitive prices aligned with the services offered.
- Driving promotion and customer acquisition through social media.
Balancing these factors and delivering quality service will make your gym the go-to place for users. With that in mind, let’s delve into how to use social media to run giveaways for your gym.
Marketing fro Gyms: Social Media Giveaways
Social media has become a cornerstone of any communication strategy. Every brand, business, or organization, including gyms, should be on Facebook, Instagram, and Twitter to gain visibility. Each platform should serve a different purpose, even if content sometimes overlaps.
- Facebook. Share general gym information such as schedules, prices, and services, and/or post live class videos or photos of activities.
- Instagram. Showcase the social side: user photos, class highlights, facility shots, and behind-the-scenes glimpses of trainers and staff.
- Twitter. Perfect for real-time updates: last-minute changes, class openings, special offers, or urgent announcements.
A common strategy across all platforms is to boost awareness, attract new members, and retain existing ones. You’ll achieve this by generating engagement and going viral—and giveaways are one of the best ways to do that.
How to Run Giveaways on Your Gym’s Social Media
Discover how to set up gym giveaways on social media quickly and easily with Easypromos.
To ensure participation and a transparent, automated draw, we always recommend running giveaways from the comments on a post. Here’s how:
- Post your giveaway on Facebook, Instagram, or Twitter.
- Let users leave comments during the participation period.
- Once the period ends, create an Easypromos account for free.
- Select the type of giveaway: Facebook, Instagram, or Twitter.
- Connect your account to Easypromos.
- Follow the steps and launch your giveaway, your first one on each platform is free!
Real-Life Gym Giveaway Examples
Now that we have covered the steps to run a social media giveaway, let’s take a look at some real-life examples of social media giveaways by gyms.
Facebook Comment Giveaway – Spartan Gym
Run a comment-based giveaway and randomly select a winner with the Facebook Giveaway app. In this example, the gym asked users to post. photo with a comment to participate. This way, the business gained user-generated content, brand ambassadors, and higher engagement on Facebook.
Facebook “Like” Giveaway – Gimnasio Revolución
Although we don’t usually recommend “Like” giveaways, they can be automated. In this example, the gym clearly explained entry requirements and offered a prize that fit perfectly with their brand.
Instagram Comment Giveaways – Nutre y Entrena
These examples by Nutre y Entrena show the effectiveness of Instagram giveaways for gyms. Running them regularly will drive engagement and attract new clients. You can even require participants to tag friends to increase reach.
Here’s an idea: launch an Instagram Giveaway with free 3-month plans or even a full-year membership as prizes.
Instagram Themed Giveaway – Gimnasio La Roca
Gyms often link activities with social events, like Friendship Day.
In this case, the gym gave away a mate kit for friends to share. Gyms can also offer wellness-related prizes to stay on-brand.
Twitter Reply Giveaway – Kaiku Sin Lactosa
Many brands leverage the “back-to-the-gym” season. Kaiku ran a survival kit giveaway to promote their healthy products among gym-goers. They used a comment-based Twitter giveaway to engage their audience.
Twitter Q&A Giveaway – Germaine
One way to showcase athletes and connect them with fans is through a Q&A giveaway. Germaine asked participants to send questions via Twitter, and winners were selected from among them. Thus, creating dialogue while raising brand visibility.
Registration Giveaway – Fitness Park (CC Atalayas)
If your goal is to capture leads, set up an Entry Form Giveaway with Easypromos. You’ll get a shareable link to promote on social media, your website, newsletters, or via messaging apps. This strategy not only boosts visibility but also grows your contact database.
Want more promotional ideas to get your gym noticed? Check out this article for additional contest ideas for gyms and sports clubs, or download the free ebook to hit your marketing goals.
