Marketing Objectives You Can Achieve with an Online Prize Wheel
A customized online prize wheel is a versatile promotional mechanic that can help brands achieve several marketing goals. Some of the most common objectives include:
- Brand exposure. The Spin the Wheel promotion is fully customizable. You can incorporate your brand colors, logo, and product images to create a prize wheel that reflects your brand identity.
- Capture leads. Participants typically complete a registration form before spinning the wheel. This allows brands to collect valuable contact information. You can customize the registration form to request the specific data fields you need.
- Build customer loyalty. A prize wheel is an effective way to reward existing customers with prizes, discounts, or exclusive benefits, helping strengthen the relationship between the brand and its audience.
- Promote your products. The prize wheel sections can feature product images, discounts, or product samples as prizes, helping showcase your products while encouraging participation.
- Boost sales. Brands can connect the prize wheel to a purchase action. For example, customers may receive a code after making a purchase that allows them to spin the wheel for a chance to win discounts or rewards.
- Engage audiences at live events. Prize wheels are also effective in offline environments such as trade shows, retail stores, or brand events. Using a tablet or mobile device, visitors can participate instantly and interact with the promotion on-site.
We’ve reviewed some of the main marketing benefits of using an online prize wheel. Let’s now look at a few real campaign examples to see how brands use this type of promotion in practice.
Customized Online Prize Wheel as the Centerpiece of a Digital Campaign
Spanish confectionery brand Vidal Golosinas launched an online store to reach not only distributors but also end consumers directly. To promote its products and increase visibility for the new sales channel, the company implemented several digital marketing campaigns.
One of these initiatives featured a fully customized online prize wheel designed to promote the brand and highlight its products. Each segment of the wheel included images and text featuring Vidal’s candy products, reinforcing the brand identity throughout the promotion.
This prize wheel became the centerpiece of the brand’s summer campaign. Customers entered their order number to spin the wheel and immediately discovered whether they had won a prize. Because participation required a purchase, the promotion helped drive online sales while rewarding customers for their orders.
Promote Your Company at Virtual or Live Events
Cisco Live is an internationally recognized IT networking event. During the 2021 edition, which was held virtually due to the COVID-19 pandemic, network visibility and traffic monitoring company Gigamon used a customized online prize wheel to promote its virtual booth and attract potential leads.
To ensure that participants were event attendees, users registered with the same email address they had used to sign up for Cisco Live and provided a shipping address to receive their prize.
Build Customer Loyalty and Drive Foot Traffic
Singaporean fashion brand iONA launched a Chinese New Year campaign designed to build customer loyalty, increase sales, and drive foot traffic to its retail outlets. The brand also promoted the campaign on social media, where it explained the participation requirements and encouraged customers to visit its stores.
Customers who made a minimum purchase at any iONA outlet in Singapore were given the opportunity to spin the wheel for a chance to win store credit vouchers or cash prizes. In addition to increasing in-store traffic and sales, the campaign also helped the brand grow its marketing database by collecting contact information for future email marketing initiatives.
Use a Prize Wheel to Give Away Branded Merchandise
If the goal is to reward loyal customers, a prize wheel can add a playful and interactive element to the experience. Telecommunications provider Yoigo used a Spin the Wheel promotion to distribute branded merchandise among its customers.
Using the customization features of the Spin the Wheel promotion, the brand configured the prize probabilities so that most participants received a reward, ensuring a positive and engaging experience for users.
Use a Prize Wheel to Attract New Customers and Reward Existing Ones
This example takes us back to Singapore, where mobile service provider G-Force launched a campaign designed to reward existing customers while also attracting new subscribers. To participate in the promotion, users either had to make a minimum purchase in store or sign up for a new phone plan. Prizes ranged from mobile phone accessories to a new smartphone as the top prize.
Attractive prizes play an important role in capturing users’ attention, especially when they are relevant to the target audience. While prize wheels are often associated with smaller rewards, they can also be used to distribute high-value prizes. Prize distribution in a Spin the Wheel promotion can be configured in several ways: by probability (odds), through instant prizes, or by combining both methods.
Use a Prize Wheel to Distribute Discounts and Encourage Sales
An online prize wheel can be an effective way to encourage purchases by offering users the chance to win discounts. Giving customers the opportunity to spin the wheel for a discount can provide the extra incentive they need to complete a purchase.
Users can access this type of promotion in several ways. Because the campaign runs on its own microsite and URL, it can be shared through email, social media, or messaging apps. The promotion can also be embedded directly into a website using the Easypromos widget. This is the approach used by Celtic Titles during a St. Patrick’s Day campaign. By embedding the prize wheel widget on the homepage of its website, the company made the promotion highly visible and easy for visitors to access and participate.
How to Create a Spin the Wheel Promotion with Easypromos
Now that we have reviewed several real campaign examples, let’s look at how you can create your own Spin the Wheel promotion using Easypromos.
- Create your Easypromos account. Registering with Easypromos is the first step to launching your promotion. Registration is free and only requires completing a simple sign-up form.
- Start with a ready-made template. After creating your account, you can start a new promotion and select the Spin the Wheel mechanic. You can either choose a ready-made template that matches your campaign idea or configure the promotion from scratch.
- Customize the prize wheel. All elements of the promotion can be customized with your brand identity, including colors, images, and product visuals. The editor guides you through the customization process. If needed, you can also follow the tutorial that explains how to create a prize wheel step by step.
- Configure the wheel segments. Each section of the wheel can display an image, icon, text, or emoji representing the prize associated with that segment.
- “Try again” segments. You can include segments that allow participants to spin again instead of ending the experience immediately. This feature increases excitement and encourages longer interaction with the promotion.
- Sound and light effects. Visual and audio effects can be enabled to make the spinning moment more dynamic and reinforce the game-like experience.
- Optional zoom during the spin. The wheel can be displayed with or without a zoom effect during the spin, depending on the visual style you want for the promotion.
- Direct participation with a spin button. Participants start the game by pressing a button that triggers the wheel spin, creating a simple and intuitive interaction.
- Define prizes and probabilities. Prize distribution can be configured in two ways: by probability (odds) or through instant prizes. When configuring each wheel segment, you define how many prizes are available and the probability of winning each one. If you choose instant prizes, you can schedule when a specific prize becomes available by defining the exact date and time it will be awarded.
- Final result messages. After spinning the wheel, participants immediately see whether they have won a prize. The result is displayed in a customizable pop-up message.
- Share the promotion. Once the prize wheel has been configured and activated, you can share the promotion through its URL on social media, email campaigns, or messaging apps. The promotion can also be embedded on your website, blog, intranet, or app using the Easypromos widget.
Try a Spin the Wheel demo with light and sound effects and the “Try again” segment to experience these features in action.
If you have any questions or doubts, contact our customer support team via live chat. We will be happy to help!
