1. Promotions on the supermarket shelf
We know that how well a product sells often depends on where it is placed on the shelf. Generally speaking, products placed at eye level have more than a 50% chance of being sold. One advantage of a point-of-sale promotion is that it can help products that are less favorably placed to gain visibility.
One highly effective method of grabbing a buyer’s attention is by using posters on the shelf itself. The poster could contain a QR code and a message: “scan this QR code and win fantastic prizes.” Upon scanning the QR with their smartphone, the customer would be taken to an online promotion created with Easypromos and invited to leave their contact information in the registration form.
At this point, possibilities multiply because any of the dynamics from the Easypromos product catalog can be used. However, you should bear in mind the context: the person has stumbled on the promotion while shopping so they might not have much time. For this reason, we suggest quick, simple actions such as:
- Upload a selfie with the product (choose a product you wish to promote).
- Respond to a question or simple survey (with questions about the shelf for example)
- Spin the Wheel.
These are simple, straightforward dynamics that can be carried out in seconds.
Here’s a simple but yet effective promotion from a supermarket located in an Australian shopping center. The brand was raffling 40 hams right in time for Christmas for all participants that spent at least $10 or $40 at participating retailers.
In such promotions, after participating and leaving their contact details, users enter a giveaway or receive direct prizes; you can go for brand merchandising or discount coupons. If you wish to make the action a little more sophisticated, direct prizes can also be given in QR code format. Users can then validate the QR codes at the supermarket checkout so the brand can know exactly how many codes have been redeemed at each point of sale.
2. Point-of-sale promotions in shopping centers
Imagine a shopping center with a range of stores: fashion, perfumery, sports, books, and so on.
In order to encourage physical visits to the shopping center, you can organize a joint promotion among all the stores, rewarding customers for making a purchase.
How could this type of promotion be set up with Easypromos?
The key is to combine unique code dynamics with a prize allocation mechanism.
The process would be as follows:
- The customer buys something at one of the stores in the shopping center. Upon making the purchase, the customer receives a unique participation code; this could be printed on a card along with the logo, colors, and contact details of the store.
- The customer takes this code to a special stand where staff use tablets to access the promotion.
- Then the customer enters their contact details via the tablet to enter the promotion and can then participate in the giveaway.
- We recommend using the “Spin the Wheel” dynamic as it combines excitement and immediacy. Customers instantly find out which prize they’ve won.
- The prize wheel could be displayed on a large screen to draw the attention of other shoppers and encourage more people to take part in the promotion.
You can adapt this scenario to many different types of promotions for your own point of sale. For example, instead of distributing unique codes to customers, you could simply ask them to show or upload the purchase receipt. This would be a simpler process, although the origin of the entries could not then be traced. Alternatively, instead of a prize wheel, you could use a quick game like a Quiz or a Word Search. The type of gift won would depend on the score obtained. Another variation would be to give away entries according to the cost of the purchase. For example, if you give one entry code for each €10 spent, and a customer spends €50, the customer would get five entries.
In the following example, customers upload their purchase receipt to the application inside a specific store in the shopping center and automatically find out if they have won a prize.
3. In-Store Campaign with Dynamic QR Codes to Access a Promotion
This type of campaign is designed to reward customers who visit your physical location. It is especially effective for businesses with frequent foot traffic, such as coffee shops, supermarkets, or bookstores. By using dynamic QR codes, retailers can launch exclusive promotions for their customers in a secure, fraud-free way.
How does it work? After completing a purchase in-store, the sales associate presents the customer with a QR code. The customer scans it with their phone and instantly gains access to the online promotion, whether it’s a loyalty card, a prize wheel, or a raffle, where they can participate for a chance to win rewards. To ensure security, each QR code is automatically regenerated after being scanned, making it unique and preventing users from sharing it.
Want to see it in action? Check out the demo campaign we created to showcase this feature. In the example, a flower shop rewards its customers with a loyalty card, which is generated right after scanning a dynamic QR code at the point of sale.
We hope that these three ideas serve as inspiration for your promotions. We are sure that the flexibility that Easypromos provides, combined with your talent and imagination, will produce amazing results. Don’t hesitate to get in touch to share your experiences and success stories with us. We’d love to give them – and you – all the visibility we can.
