Point-of-sale promotions
Turn the point of sale into an interactive experience
The point of sale is one of the most impactful moments for a brand. It includes any physical location where customers interact with your brand at the time of purchase, such as retail stores, pop-up spaces, fairs, trade shows, and temporary sales formats. Displays, signage, packaging, and screens become access points to interactive digital promotions that attract attention, drive participation, support lead capture, and strengthen the relationship with customers.
Easypromos is a digital engagement platform that allows you to create promotions designed to be activated directly at the point of sale. You can connect the physical environment with the consumer’s mobile device in a simple, measurable, and controlled way.
How to use Easypromos at the point of sale
Encourage participation at the point of sale
One of the most direct ways to encourage customer participation is to launch a promotion that can be accessed directly at the point of sale. Using a visible QR code or URL, customers access the promotion from their mobile device and participate instantly in exchange for prizes, discounts, or experiences. The key to success is a clear call to action and a simple mechanic. Participation should require only a few steps and deliver immediate value, making it easy for customers to engage while they are in a purchase mindset.
Give visibility to the promotion through physical materials
You can easily integrate the promotion into standard retail and point-of-sale materials such as displays, signage, packaging, product stands, or shop windows. Each physical support becomes an access point to an interactive digital promotion. Through QR codes, visible URLs, or promotional codes, customers access the promotion from their mobile device and participate immediately. This can happen even before they enter the store, expanding the reach of the activation beyond the interior space.
Display the promotion on in-store screens and devices
You can also present the promotion on screens, mobile devices, or interactive kiosks located at the point of sale. Customers see how the promotion works, access it via QR code, or participate directly on the device. This approach creates a guided experience that is visible to other shoppers, increasing awareness and encouraging participation in the physical space.
Run instant drawings and quick interactive mechanics
At the point of sale, fast and simple mechanics work especially well. Registration-based drawings, instant prize promotions, and lightweight games allow you to reward customers immediately and reinforce purchase decisions. Customers participate in just a few steps, receive an instant outcome, and associate the positive experience with your brand. These dynamics are particularly effective for encouraging impulse participation and repeat purchases.
Connect the point-of-sale promotion with digital channels
All Easypromos promotions have their own URL. This allows you to access them via QR codes, share them through physical materials, embed them on a website or microsite, and extend the action beyond the point of sale if needed. As a result, you can combine in-store and point-of-sale activations with online campaigns in a consistent and measurable way, maintaining continuity across physical and digital touchpoints.
Collect data and measure results
All participation data is recorded in a structured and secure way. You can identify which point of sale each user participated from, which actions they completed, and which reward they received. This data allows you to generate clear statistics, understand which physical supports performed best, and optimize the approach for future point-of-sale promotions.
Continue the relationship after the purchase
Point-of-sale promotions not only activate participation, they also allow you to collect customer data and build your own database. From there, you can continue the relationship through your usual channels and activate new actions aimed at an already engaged audience. This approach turns a one-time in-person interaction into a longer-term relationship with measurable value.
