Travel and Tourism
Promote your tourist destination and enhance visitors’ experience
In a world where travel planning happens online, solely being on social media is not enough. Use interactive tourism marketing to stand out, attract travelers, and encourage them to participate in games and giveaways. Turn followers into customers and brand ambassadors.
How to use Easypromos in the tourism sector
Promote your destination on social media
Boost awareness of your tourism products and services with social media giveaways, where many destination searches and travel decisions and bookings are made. Increase your number of followers and attain greater visibility for your brand or destination.
Recommend destinations with quizzes
Share personality or knowledge quizzes about your destination so that your audience discovers more about its key attractions and wants to travel there. With interactive dynamics, you will obtain their attention as well as their contact information.
Increase your sales conversion with gifts and discounts
Users love to receive direct prizes, who doesn’t? Offer discounts and advantages redeemable at the destination you want to promote, to encourage potential visitors’ booking decisions. For example, a puzzle that reveals the destination's most popular attraction and distribute a discount to everyone who solves the challenge.
Turn tourists into brand ambassadors
Organize a contest about your city, region or destination and promote it among tourists visiting the area. In exchange for prizes or an entry in a random draw, travellers will share their experiences and help you gather valuable user-generated content, as well as recommendations for future visitors.
Enhance tourists’ experience with interactive dynamics
Take the tourist experience at your destination to the next level by launching interactive dynamics. Incorporate digital games and quizzes into the tourist routes to challenge visitors, provide them with more information about the site, and obtain their contact information.
Distribute direct prizes to capture data from future tourists
Share prize wheels and other direct incentive dynamics to engage with an audience interested in your destination. Ask for their contact information in exchange for trying their luck, and you’ll thus obtain an email marketing list of potential customers.
Create a digital coupon book to promote local businesses
Upon arrival at the destination, the tourists scan a QR code that allows them to access direct discounts from local shops. Offer added value to tourists by offering a single landing page with all discounts and special offers, while providing visibility to the businesses of the touristic area.
Learn how to use Easypromos to promote travel and tourism
Contact our sales team to request a personalized demo.
Easypromos applications for tourism marketing
Interactive marketing resources for the Travel and Tourism industry
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Gamified hotel promotion for the Easter campaign
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Water Park Marketing: Attract Customers with a Coupon Campaign
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Interactive Tourism Marketing FAQ's
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Is it possible to capture data from online users interested in my tourist destination in a way that’s cost-effective and transparent?
Yes, there are actions you can carry out on social media that will generate plenty of interest and interaction from your audience. Examples include contests, quizzes and games. If you add an incentive—such as access to a prize giveaway or discount codes—you’ll soon see that this is a very effective way of obtaining data from users interested in your destination. The key is to call attention to your promotion and offer a stay at your destination as a reward, thus ensuring that all participants are interested in your product.
Easypromos apps allow data to be captured in compliance with the General Data Protection Regulation (GDPR), making it possible to obtain the express consent of users for the brand to communicate with them at a later date.
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If this is my first time launching an online tourism campaign, which type of promotion should I go for?
We always recommend starting with a simple social media giveaway. For example, a comment-based giveaway on your Instagram profile will enable you to promote your brand to an interested audience. Display your product as a prize and ask users to participate by commenting on the post with their response to a question that you ask. In this way you’ll see how the audience responds and you’ll start to familiarize yourself with these types of promotional actions.