4 fantastic Mother’s Day promotions and contest ideas

Posted in: EventsLast update: 02/04/19

How do you say thanks on Mother’s Day? It’s the perfect time to let mums know how much we love and appreciate them. Try these ideas to strengthen your online community, get leads and user-generated content with Mother’s Day promotions.

In this post, we’ll focus on four fantastic ideas for Mother’s Day promotions, based on real case studies from the Easypromos giveaway platform.

Don’t forget to check out our Mother’s Day campaign hub. Get free social media templates, product demos, and case studies!

1. Share Mother’s day selfies, photos, and videos

Social media has become a key part of how we stay in touch and show our love for our families. So sharing Mother’s Day photos is a natural next step!

One of the most popular Mother’s Day promotions is a photo contest. Set up a theme, create an online gallery to show off the competition entries, and throw in a prize to incentivize your followers. Try to choose something that suits the day – and your brand.

For example, this beauty brand offered a mother-and-daughter treat. To take part, followers just had to share a selfie together with their moms. The winners would receive a luxury spa facial to celebrate Mother’s Day.

Banner announcing a Mother's Day photo contest. The image shows a mother and daughter taking a selfie on the beach. The text reads: "Mothers' Day photo contest! Enter ot win a Bella signature facial, May 6-9, 2017".

Remember that you can collect photos from moms or their children. In this promotion from Pizza Hut, moms shared their favorite hand-made Mother’s Day gifts.

Banner announcing a Mother's Day photo contest. The photo shows two children hugging, with inset images of children's drawings.

Just four entries were selected to win a Mother’s Day dinner at their local Pizza Hut. But all of the photos were pretty darn cute!

3 entries from the Mother's Day photo contest. From left to right: a stick figure drawing labelled "I love you Mummy, I love you very much"; a red paper heart with a child's photo in the center; and a paper flower with a caption by the mother explaining how the flower was made.

If your followers are especially creative and engaged, then you could challenge them to a video contest. Ask users to record a quick message for their mothers – or their children! – and then share the videos in your online gallery.

Banner announcing a Mother's Day video contest. The photo shows a large family posing for a photo in a garden. The text reads: "$1000 Mother's Day giveaway. #HFMomGiveaway Home & Family".

To learn more about photo and video contests, try our Mother’s Day demo. Then use the template to create your own competition!

2. Collect stories, memories and messages

As we celebrate moms on Mother’s Day, it’s a time to reflect on our relationships. The holiday brings up powerful emotions and memories for many people.

So another option for your Mother’s Day promotions is a heartfelt writing contest. You can ask followers to write as much or as little as you like.

For example, in this quick contest for Risata wines, followers just had to explain what they had planned for Mother’s Day. Three participants would win a $200 Lush gift card – perfect for Mother’s Day treats.

2 screenshots from a Mother's Day writing contest. 1: banner announcing the contest. The image shows flowers and a bottle of wine, and the text describes the prize. 2: competition entry form. Users are asked for their contact details and Mother's Day plans. They are invited to sign up for the brand newsletter.

But this next contest offered a bigger challenge: participants had to write a short story about their mom. Because this contest required more effort, it had an even bigger prize. The winners would have an entire room of their house painted!

Banner announcing a Mother's Day writing contest. The image shows two young people, one of them writing. The text reads: "A colourful memory of Mom! Paint a picture with words and let everyone know how amazing your Mom is! Win $750 worth of Berger Paints!"

3. Offer exclusive rewards, giveaways, and Mother’s Day promotions

So far, we’ve focused on skill-based contests. And they are certainly a fun way to collect leads and user-generated content!

But sometimes, you want something a bit simpler. If you want a contest that’s really easy to join, then the answer is a giveaway with a registration form. People just fill in their contact details to join the prize draw – no effort required.

Then you can use those contact details to follow up on your sales leads. You can customize the form to get specifically useful information for your brand. Just like other Mother’s Day promotions, make sure you offer a suitable incentive to motivate your followers.

Banner announcing a Mother's Day giveaway. The image shows a breakfast tray with tea, candles, cake, a teapot, and luxury toiletries. The text below reads: "Lucky Mums Giveaway. To celebrate Mother's Day, we are giving away 5 amazing prizes to 5 lucky mums!"

We like this prize bundle from an Australian food brand. They gave away 5 hampers of Mother’s Day gifts among users who signed up. You could share products from your brand, or team up with other brands to share a goodybag with your followers.

4. Recruit families to your brand

Finally, let’s take a look at one more contest type: refer-a-friend. Also known as a recruiters or recruitment contest, it’s a classic giveaway – with a twist.

First, your followers sign up with their contact details. But then, to increase their chances or qualify for the prize draw, they have to recruit more people to the competition.

This is perfect for Mother’s Day promotions. Share the contest, and ask your followers to recruit their moms to win. Or target your competition at moms, and encourage them to sign up their friends.

💕💐 Happy Mother’s Day from Easypromos! 💐💕

Silvia Marti Ferrer

Marketing and Customer care Easypromos’ team